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I am a coach. Should I put my prices on my website?If life is running you, if you see glimpses of living a life of something more than you need to read this..What does the future coach look like?- Becoming a Brand Name: Don't Imitate -- Emulate - by Submitted on Aug 16, 2014 from Bruce CadleTrying to become a brand name? Learn from Rock and Roll Hall of Famer David Crosby! I was fascinated at David Crosby's recent admission on CBS Sunday Morning show that he copied everything from George Harrison and the Beatles. Crosby said that he admired The Beatles so much that he bought ...
Views: 1790(1 vote) - Communicating Your Brand - What Does Your Logo REALLY Say About Your Company? - by Submitted on Aug 16, 2014 from Bruce CadleWhat were they thinking? I've lived in Central Florida since I was a toddler. I've eaten more than my share of country fried steak, fried green tomatoes, catfish, shrimp and grits, and other fine Southern favorites. I'm not shocked when I see gator tail on a menu or gator jerky at a ...
Views: 1297(1 vote) - Media Magnetism - Radio Talk Shows Are Waiting To Interview YOU! - by Submitted on Aug 16, 2014 from Bruce CadleHave you ever listened to a radio talk show guest being interviewed about your area of expertise and thought, "I could do a better job than him?" Or "I know more about that than she does"? You're probably right! You may have more knowledge about your field, you may have more experience, and ...
Views: 1705 - Maximum Publicity Impact - Multiply Your Message - by Submitted on Aug 16, 2014 from Bruce CadlePublicity is all about getting your message in front of your audience. It may be the message about you being a great Realtor, a successful attorney, the best cardiologist, a caring healthcare provider... It may be your new book, your non-profit, your business opportunity, your ...
Views: 1785 - Enterprise IT must adapt to the “mobile first” world - by Submitted on Aug 14, 2014 from Mobien TechnologiesThe shift to the “mobile first” enterprise will have as big an impact as the introduction of the web. There are 1.6 billion smartphones alone in the market and the number of connected devices is set to see further step change growth through multi-device ownership, including tablets and new ...
Views: 691 - Taking the next step: what to do with clients who finish your program - by Submitted on Aug 14, 2014 from Fabienne FredricksonIf you’ve been in business for awhile, you have a number of clients who completed your initial program. You may wonder, “What can I do with these clients next?” They are a valuable group since they have already invested in working with you. Of course, you could create a whole new program or ...
Views: 913 - The best way to handle emails asking, “What do you charge?” - by Submitted on Aug 13, 2014 from Fabienne FredricksonMost business owners have experienced this common situation. You get an email inquiry asking about your fees as the first or only question. If you have responded with your pricing, you probably never heard from the person again, right? This is not the best way to reel in a potential ...
Views: 921 - Save Time and Money; Research Your Potential Markets - by Submitted on Aug 07, 2014 from Tracey FieberWhen it comes to ensuring your company’s future success, customers are key. Without them, you don’t have a business – at least not for very long. The biggest problem facing many start-ups is that they simply don’t know what they customers want. They may have their own ideas of what they ...
Views: 1548 - Three reasons not to sweat over your ability to give networking referrals - by Submitted on Aug 07, 2014 from Fabienne FredricksonIf you are familiar with my methods, then you know I always recommend networking groups, and BNI in particular. This powerful international group helped me learn how to network and fill my practice quickly by meeting lots of new people and gaining referrals. However, many students have ...
Views: 987 - How to be strategic when approaching joint venture partners - by Submitted on Aug 06, 2014 from Fabienne FredricksonWhen it comes to list building, joint ventures can deliver the growth you are seeking. Students often ask me how to reach out to potential partners. A lot depends on who they are and the level of business success they have achieved. I recommend a different strategy for partners who are in a ...
Views: 979 - How to attract clients by not being perfect - by Submitted on Jul 30, 2014 from Fabienne FredricksonHave you come up with a system that got you where you are today? Often that is the basis for a small business – sharing your knowledge, wisdom and solutions with others who have the same type of problem. That’s how to attract clients. While it’s very important to be congruent with what you ...
Views: 1098 - Why you shouldn't always accommodate special requests - by Submitted on Jul 28, 2014 from Fabienne FredricksonDo you get clients who want a special price break, payment plan or a smaller program than you currently offer? Some people ask you to make exceptions and special arrangements for them to meet their needs. How should you respond? It might seem reasonable if one person makes a request of you. ...
Views: 1022(1 vote) - 5 Effective Ways to Market Your Health Practice - by Submitted on Jul 24, 2014 from Lizzie WeakleyWhile passion and hard work will allow any physician to see growth in their practice, marketing is the lifeblood that will facilitate exponential growth and success in the business. Even though some don't like to see it as such, health practices are businesses that need to be run efficiently. ...
Views: 2438 - Four ways to handle a client who says, "I can't afford it" - by Submitted on Jul 23, 2014 from Fabienne FredricksonAs business owners working to get new clients, we've all heard it. You're in the closing part of the conversation and your client says those fateful words, "I can't afford it." For some owners, this is the worst case scenario because you feel stuck when your potential customer uses this reason ...
Views: 975 - The Case for Positioning versus Branding / Online Marketing - by Submitted on Jul 21, 2014 from james hobartThe Case for Positioning versus Branding / Online Marketing How do Brand and Position co-exist? Have you ever considered the difference in the two words and their impact on the success of your company and its product offerings? Marketing campaigns that don’t have the expected impact can be ...
Views: 1006(1 vote) - What to do when fear gets in the way of taking action - by Submitted on Jul 17, 2014 from Fabienne FredricksonRecently a student told me how she had a lot of fear about her small business and how to get clients. She had an enormous number of opportunities coming her way, but she felt afraid to take any action. That fear made her feel like a failure and unworthy of such opportunity. As a result she was ...
Views: 902 - Four keys to creating an evergreen boot camp - by Submitted on Jul 15, 2014 from Fabienne FredricksonIf your practice is filling up and you are looking for ways to serve more people, consider developing a boot camp program. I did this several years ago when my practice was full, and I had a waiting list. There were also others who couldn’t afford to participate in my live programs. I wanted to ...
Views: 1015 - It takes time: what to expect when marketing your new business - by Submitted on Jul 10, 2014 from Fabienne FredricksonWhen you are starting a new business, the first couple of years involve a lot of hard work to attract clients. That’s no secret. But sometimes business owners come to me about how hard they are working and that nothing is happening yet. That’s why I tell people starting a new business is ...
Views: 1015 - Five steps to raise your rates AND get new clients - by Submitted on Jul 03, 2014 from Fabienne FredricksonHave you been thinking about raising your rates? That can be both exciting and nerve wracking for business owners. On one hand, you’ll produce more income from the same amount of work. On the other hand you may be concerned by the risk of losing clients due to higher rates. While this may be ...
Views: 1034 - Why Businesses Should Automate Their Marketing Efforts - by Submitted on Jun 27, 2014 from Tracey FieberSo you send emails. You have a newsletter you send out every week, or maybe, you email customers to let them know their purchase in en route and that’s it. If this is all you are doing, if that is your business’s entire email strategy, you may be missing an important component to your marketing ...
Views: 1119 - The best way to get client referrals - by Submitted on Jun 26, 2014 from Fabienne FredricksonSometimes business owners ask me what is the best incentive to get referrals from their clients. There are several ways you could incentivize your client base to encourage them to share referrals and find new clients. However, I’m not sure that is necessary. This is what I believe. I don’t ...
Views: 1051 - How to network authentically with opinion leaders - by Submitted on Jun 24, 2014 from Fabienne FredricksonSometimes you have a rare opportunity to meet someone who is an opinion leader in your line of work. This person may be a high-profile leader in your industry who inspires you. When you meet at a big conference or other event, you want to stand out and be remembered. How can you make the most ...
Views: 994 - 3 Powerful Marketing Tools to Create Customers for Life - by Submitted on Jun 21, 2014 from Sydni Craig-HartAs a small business owner, you've probably given some thought to your target market. After all, you're not trying to sell life-coaching services (or basket weaving classes, or SEO eBooks) to everyone in the world. Right? You're simply trying to sell your product or service to the people who ...
Views: 1075(1 vote) - Offline Marketing Tips to Increase Online Traffic - by Submitted on Jun 20, 2014 from Tracey FieberToday, most companies are focusing the majority of their marketing efforts online. While the internet has created a plethora of new marketing channels, it’s not the only way to drive traffic to your website and grow your sales. Despite what many online marketing gurus will say, offline marketing ...
Views: 2026 - Three crucial reasons why you should never lower your rates - by Submitted on Jun 19, 2014 from Fabienne FredricksonWhen you want to bring in some fast cash or if things have slowed down, you may feel tempted to attract clients by lowering your rates. This is an extremely common reaction and I understand why you might think it’s a quick fix. However, this is a strategy that will not serve you in the long ...
Views: 956 - Home page vs. squeeze page: what works better to build your list? - by Submitted on Jun 17, 2014 from Fabienne FredricksonGetting more traffic to your website is always on a business owner’s mind. Higher volume traffic helps with list building and improves your chances for finding new clients and filling your pipeline. But once you start to get a steady stream of visitors, what’s the best way to build your ...
Views: 1007 - ***Create Multiple Income Sources of Income - by Submitted on Jun 13, 2014 from Cathleen FillmoreThe only way to sleep well at night in today’s changing world is to have a business model that allows for at least three substantial sources of income. I’ve created a partial list of some of the different ways you can monetize what I call your intellectual capital which ...
Views: 1431 - How to deliver high-value audio clips to attract clients - by Submitted on Jun 12, 2014 from Fabienne FredricksonDo you have a great idea for a series of strategies that are high-value to your clients, but aren’t sure how to deliver them? Creating short audio files can really grab your ideal clients’ attention. Creating short audio files can really grab your ideal clients’ attention. You send each one out ...
Views: 954 - “Collapse at Any Time”? Probably It Will Fit the Biblical Appointed Time for Trumpets, Lev 23:24 - by Submitted on Jun 11, 2014 from Richard RuhlingThe Bible says, Rich men [will] weep and howl, for your miseries that shall come upon you. Your riches are corrupted…Your gold and silver cankered..You have heaped treasure for the last days,” James 5:1-3, King James. In 2008 the new moon was in the sky as the US Senate approved $760 billion ...
Views: 1674(1 vote) - How to get clients when you have more time than money - by Submitted on Jun 10, 2014 from Fabienne FredricksonWhen building your pipeline, there will be times you do all the right things like speak to groups, network and build your list. Yet, prospects are not saying yes and becoming clients. That means you probably have more time than money coming in. Now, I’m not a fan of lowering your prices, but ...
Views: 965(1 vote) - Publishing Content For Long Term Traffic - by Submitted on Jun 09, 2014 from TJ PhilpottAlthough publishing content does involve a bit of work, especially in the preparation stages, it is one of the best ways to build traffic online! Marketers are learning that to succeed over the long term they must build a following and using content to do so makes so much sense! What you ...
Views: 1226(2 votes) - 3 Arguments for Disabling Blog Comments - by Submitted on Jun 09, 2014 from TJ PhilpottAre blog comments something you look forward to moderating or do you feel they are holding you back from more important tasks? Blog commenting has long been considered a way to allow your readers to take a more active 'role' in the growth and development of your site! For the site administrator ...
Views: 1266 - Two simple approaches to writing a great blog post - by Submitted on Jun 05, 2014 from Fabienne FredricksonThere are many ways to write a blog post that will attract clients, but I’m going to share two methods that are used most often. THE ORGANIZED APPROACH. With this method of writing blog posts, the title is written first. This sets the tone for the post and provides the overall idea. Some ...
Views: 920 - Stay in touch with your “low hanging fruit” prospects - by Submitted on Jun 04, 2014 from Fabienne FredricksonAs a business owner, you are looking to attract clients all the time to keep your pipeline full. Everyone has prospects who don’t sign on right away. These are leads who expressed interest at some point. Maybe they spoke to you at length about your services, or you had a “get acquainted” call ...
Views: 984 - ***Ready or Not: Representation by a Bureau - by Submitted on May 30, 2014 from Cathleen FillmoreNot every bureau operates by the same principles but here are the basics. Commission Bureaus work on a commission of your speaking fee so if your fee is less than $2,500, you’re not ready to be represented by a third party. (You cannot add on to your fee to compensate for ...
Views: 1013 - The WHY of Social Networking - by Submitted on May 30, 2014 from Beate CheletteThe well-known evangelists of our internet world keep preaching a simple formula: Design your brand Identify your message Get your message out Amplify your message As business professionals, we follow this call to action religiously. We write and share articles or post ...
Views: 1263 - How to convert prospects who sign up for preview calls but not the programs - by Submitted on May 29, 2014 from Fabienne FredricksonMany of our students talk about how they have large numbers of prospects who sign up for preview calls but tend to not register for the bigger program. Business owners wonder if there is a way to convert prospects like this into paying clients. Here’s what we recommend: 1. Do a Little ...
Views: 948 - Attract clients and stay in touch with a high content, high value ezine - by Submitted on May 26, 2014 from Fabienne FredricksonYour ezine, or email newsletter, provides a way to stay in touch with people in your database and is usually part of your free irresistible offer (IFO) to attract clients. The point of your newsletter is to share really high content and high value information that readers can take action on. An ...
Views: 1086 - ***Get Started as a Professional Speaker - by Submitted on May 16, 2014 from Cathleen FillmoreTo become a well paid speaker, it doesn't mean that you have to work yourself to death or frantically start a huge social media campaign etc. None of that will work for you if you don’t first have the vision. So step one is to envision how you want your future to play out and hold that ...
Views: 1091 - Top three strategies for pricing your information products - by Submitted on May 16, 2014 from Fabienne FredricksonDeciding on pricing for your products or service packages depends on several things. : Here are my top three strategies for selecting the right prices for your business. 1. Where does the product fit in your marketing funnel? : To attract more clients into your marketing funnel, you need a ...
Views: 953 - Five best practices for group programs that rock - by Submitted on May 13, 2014 from Fabienne FredricksonAre you starting to develop programs to attract clients in groups? When I first started offering group courses, I had a mix of people who were at different levels. While the programs were successful with a blended group, I definitely felt it would be better to create specific courses that met ...
Views: 1062 - How to create an effective preview teleclass - by Submitted on May 07, 2014 from Fabienne FredricksonDelivering teleclasses is a powerful way to get clients. Yet, many of my students tell me they aren’t sure what to include or the order that works best to deliver the information. I’m going to share my surefire structure for creating an amazing teleclass. It’s so easy you’ll have your first ...
Views: 1018 - ***Become a Six Figure Speaker - by Submitted on May 02, 2014 from Cathleen FillmoreSo you have a powerful message and a great talent for professional speaking? That’s just the beginning and no assurance of earning a healthy income as a paid professional speaker. Here’s the good news, though. If you answered yes to the question above, you have the foundation for a ...
Views: 1134 - Payment plans: how to make installments work for you and your clients - by Submitted on May 01, 2014 from Fabienne FredricksonWhen your service fees run in the thousands, one thing that can help your prospects say “yes” is to allow them to make payments. Sometimes business owners find this problematic. There can be confusion because when clients don’t meet deadlines or put off decisions, they feel they can’t collect ...
Views: 1015 - How to record authentic videos that attract clients - by Submitted on Apr 29, 2014 from Fabienne FredricksonUsing video is a very effective strategy to attract clients. Video gives prospects a sense of who you are and what it would be like to work with you. Some of my students tell me they feel more comfortable writing out a full script for their videos. Without a written script, many feel they ...
Views: 1037 - Why The Best Bloggers Control Their Passion - by Submitted on Apr 26, 2014 from TJ PhilpottThe best bloggers are typically recognized for their willingness to invest the time and patience it takes to build a following for their blog! The question here is how these people sustained their motivation to continuously create content as well as promote their site over the time it takes to ...
Views: 1155 - How Copy Writing and Blogging Share Similarities - by Submitted on Apr 26, 2014 from TJ PhilpottCopy writing and blog posting can each be considered forms of content marketing since both are intended to influence readers to take a specified action! The overall success of either sales copy or blogging can be measured by how well they engage readers! It is the strategies both bloggers and ...
Views: 1304 - ***For Professional Speakers – Getting Speaking Engagements - by Submitted on Apr 25, 2014 from Cathleen FillmoreWell, here you are, all dressed up and nowhere to go. You have a whiz of a website, a well designed promotional page, a media kit, a three minute video, topics that are much needed in the market, a great desire to get out there and now what? Here’s what. Now it’s down to ...
Views: 1022 - How to structure your signature talk to get clients - by Submitted on Apr 24, 2014 from Fabienne FredricksonYou are ready to get out there and start speaking in front of groups, which is one of the best ways to get clients. To do this, you need a strong signature talk. You may be wondering how to write your speech and what needs to go into it. It’s actually really simple. Here are five steps for ...
Views: 1079 - How to establish clear boundaries with freebie clients - by Submitted on Apr 22, 2014 from Fabienne FredricksonWhen you are building your practice, sometimes you choose to work with a client for free for a number of reasons: - Gain experience with an ideal client, - Minimize risk of trying out a new program, - Build up your client testimonials, - Give back to the community by offering services to a ...
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