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I am a coach. Should I put my prices on my website?If life is running you, if you see glimpses of living a life of something more than you need to read this..What does the future coach look like?- Tips to create a stunning business card! - by Submitted on Sep 30, 2015 from Vanessa TutzkeFirst impressions count and they count a lot. Face to face when you meet someone, that first impression is easy to control. When you send or leave your business card for someone who has never met or heard of you, and that card is the only thing they have, then that card is responsible for ...
Views: 897 - 3 Misconceptions About Niche and How To Reframe Them - by Submitted on Sep 29, 2015 from ling wongThe common perception of “niche” lacks the fluidity and adaptability essential for long-term fulfillment through business. With the premise of niche being an anchor to our community through our business, let’s reframe our perception of “niching” from some disconnected marketing exercise to a ...
Views: 1391 - Where To Guest Post? 3 Criteria to Pitch the Right Blogs - by Submitted on Sep 21, 2015 from ling wongAs an introvert with a flashier personality in words than in person, I found writing to be much more in line with my strength and personality than going to networking whatever 8 days a week, or “scoping” 3x a day. Since most of us don’t have a big content marketing budget, we have to maximize ...
Views: 1286 - 4 Steps to Writing Content that Makes "Selling" a Breeze (even if you offer woo-woo stuff) - by Submitted on Sep 11, 2015 from ling wongIf your business offerings fall in areas that are considered “vague”, “out-there” or “woo-woo”, you probably find yourself banging your head against the wall every time you go through some marketing training and were told to “list out the benefits” that are concrete, solve an urgent problem, or ...
Views: 1234 - Why email marketing is less effective than ever before…and what you can do about it - by Submitted on Sep 09, 2015 from Kathleen GageAsk most anyone who’s been online for any length of time if open rates on broadcast emails have gone down and the majority will give you a resounding YES! By some accounts email marketing is in proverbial toilet. Yet, there are others who say email marketing is still one of the most effective ...
Views: 681 - A Newbie’s Guide to Hashtags on Social Media - by Submitted on Sep 08, 2015 from Susan FriesenTips, Explanations and Examples on How to use Hashtags for your Business If you are new to social media you may wondering what hashtags are about. We see them everywhere – Twitter, Facebook, Instagram, Google+, Pinterest and even Tumblr. But what are they supposed to do? Why do they seem ...
Views: 1399 - Three things To Consider As You Do List Building To Increase Your Business Profits. - by Submitted on Sep 08, 2015 from Rosemary Nonny KnightYou may have been informed that the money is in the list and yes that is true but it is only a part of the story. The truth is that the money can be found in building relationship with the people on your list. Trying to get lots of unqualified people onto your list in the hopes that they ...
Views: 780 - What are the 3 biggest mistakes when pitching the media? - by Submitted on Sep 03, 2015 from Christina DavesI have been really fortunate to have had and continue to have tremendous success when pitching the media (appearing in over 250+ media outlets, including national television and publications). I’ve also had amazing success with being able to interview top people in the media to get their ...
Views: 2026 - Grow your Customer Relationships with Creative Email Marketing and Content - by Submitted on Aug 27, 2015 from Vanessa TutzkeCreative email marketing and content is going to help you initiate and grow customer relationships to the point where you see more conversions and repeat business. Before you deal with the details of your email marketing campaign, remember that your emails need a responsive design so that they ...
Views: 757(1 vote) - Emerging 2015 Auto Industry Trends – Surviving Product Mix Turbulence in India - by Submitted on Aug 27, 2015 from Supriya NigamDespite, recent global gains auto marketers brainstorming to navigate their product mix and marketing strategies. The question is WHY and HOW they will do it? Let's take a comprehensive look at auto market trends, challenges, and tentative policies. Gradually, automotive industry worldwide ...
Views: 913(1 vote) - Can Mass Texting Increase Customer Loyalty? - by Submitted on Aug 26, 2015 from John TerraA smart, successful business is one that not only draws in customers, but manages to retain them, even in the face of obstacles like increased competition, inconsistent and unpredictable economic times, or human fickleness. Sure, those initial sales are good, and they definitely serve to bump ...
Views: 929 - How to Write Blog Posts that Convert - by Submitted on Aug 24, 2015 from ling wongWhen I first started blogging, I did a lot of research and invested in quite a few trainings. Most touched upon how to come up with topics to write about. Many covered how to re-appropriate content so it looks like you are “everywhere.” A few shared deeper tactics on promotion and syndication. ...
Views: 1191 - The How’s and Why’s of Having Product Influencers to do Online Marketing for You - by Submitted on Aug 24, 2015 from ocean tailerProduct influencers can make a huge difference in the landscape of online marketing. Whether they are loyal users of the product or just have discovered a new gem from bunch of brands that have not passed their standards, whatever product influencers would say about a certain product on their ...
Views: 624 - 5 Steps For Writing Persuasive Marketing Messages - by Submitted on Aug 06, 2015 from Susan RegierWhether you’re writing content for your Web site or putting together a brochure to be handed out at a tradeshow, you need to get your message across quickly and concisely, and of course, with one objective in mind – and that is for the reader (your prospect) to take action. Everything you ...
Views: 1654 - Things to know while showcasing to C-level Executives by means of E-mail - by Submitted on Jul 29, 2015 from Emily JohnsonWith the progression of time Email Marketing has developed quickly, and today most organizations incline toward utilizing this procedure on the grounds that it is very moderate and best method for showcasing that beats print advertisements, online networking and regular postal mail promoting. On ...
Views: 812 - How To Design a Marketing Plan that Works for YOU - by Submitted on Jul 24, 2015 from ling wongA coaching client was nearing the end of her intensive program. We were at the stage to design a marketing plan for the next 6 months so she can cut the busywork and do what truly matters. She is an experienced coach using a particular method. However, she has been “selling” the method in a ...
Views: 1203 - How To Make Or Break A Great First Impression - by Submitted on Jul 15, 2015 from Susan RegierConsider this…you recently met Mary at a networking event and got along well right from the start. You discovered that you have a lot in common and you know many of the same people. And you believe she fits your “ideal client” profile. Mary gives you her business card. What do you do ...
Views: 1611 - 4 Mistakes Guitar Teachers Make In Their Guitar Lesson Ads And How To Avoid Them - by Submitted on Jul 10, 2015 from Tom HessEver felt like your guitar lesson ads are no longer bringing you new guitar students? You’re not the only one! This is a common problem most guitar teachers face, and many of them think their ads are “not reaching enough people” or that there is “a lack of people who ...
Views: 940 - There's A Pot Of Gold Hiding In Your Data - by Submitted on Jul 05, 2015 from John TerraBuzzwords like Big Data and analytics fly around fast and furious these days, and rightly so, as information is key to making smart choices and putting together intelligent strategies that stand a better chance of working. This is all great, but what many businesses today need, particularly the ...
Views: 1069 - 10 Best Practices for a Compelling About Page that Works - by Submitted on Jun 28, 2015 from Susan FriesenCould you be turning off visitors on your website without even knowing it? Unfortunately that’s exactly what many online business owners are doing on their websites. When you think about it, people perusing your website are potential clients deciding whether or not to call you or ...
Views: 1396 - Clutter eats equity - by Submitted on Jun 22, 2015 from Joanna LaneAs a home owner when you’re selling your home it’s often hard to detach yourself from your home and really look at it objectively. You’re so use to looking at your home that you don’t even notice how much you’ve gathered, or you can’t imagine how else to place the furniture. As we go through ...
Views: 914 - How To Properly Use Lead Generation That Results in More Sales - by Submitted on Jun 14, 2015 from Susan FriesenTell tale signs you’re leaving money on the table and how to create more sales with your marketing Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see ...
Views: 1463 - 7 Tips to Succeed as a Specialty Trade Contractor - by Submitted on Jun 12, 2015 from Lizzie WeakleyGood tradesman go out of business every day because they fail to shift gears and adapt a new model. Every facet of the business must be managed with an eye to the bottom-line. Know your Trade It’s essential you have a strong skill-set and understand every process and service you will be ...
Views: 1330 - SEO Outsource Mistakes to Avoid That Will Save You a Lot of Grief - by Submitted on Jun 07, 2015 from Susan FriesenAs a business owner, there’s a lot to juggle on a daily basis. Balls are continuously flying in the air in efforts to create and sustain a profit. One of those balls, which should be a substantially large one, is marketing. And when it comes to marketing, your chief goal of course is to get ...
Views: 1299 - Your Money is in the Follow Up - by Submitted on Jun 05, 2015 from Margie BeiswangerMost business owners excel at pitching their goods or services to prospective clients, once. But, if that prospective client doesn't immediately shout a hearty YES from the rooftops, they walk away, head hung low, and the prospective client never hears from them again. Why? There is a ...
Views: 1324 - Surviving Tough Times: Why Cutting Marketing Kills Your Business Fast - by Submitted on May 31, 2015 from Susan Friesen11 Business-Building Strategies You Can Do Right Now to Turn Things Around We’ve all been there; every business goes through tough times. I remember all too well just about a decade ago when Daniel and I were living off of credit cards, in debt up to our eyeballs while building eVision Media. ...
Views: 1115 - Know How to Make the Perfect Post Card? - by Submitted on May 28, 2015 from Lucas ThomasDo you use direct mail? Did you know that post cards are the up and coming way to reach clients? Because of the inexpensiveness of mailing post cards and the way people respond to direct them, it is time to invest in them especially if you’re a local small business owner and ...
Views: 1243 - How to Make a Great Impression in the First Five Seconds - by Submitted on May 26, 2015 from Lisa MininniOn average you have a total of five seconds to make a good impression when you meet individuals. Consider how quickly that five seconds goes by especially when you’re talking to a new prospect, on an interview, or meeting your date for the first time! Talk about pressure! Would having a ...
Views: 2116 - Why Brand Licensors Have So Much In Common With Shopping Mall Developers - by Submitted on May 21, 2015 from Jeff StollerIt’s often easier to identify someone else’s problems and suggest solutions than to do the same for ourselves. Analogies can sometimes help us see things more clearly. So, we’ll look at shopping malls, something with which almost everyone can relate. In fact, many brand licensors could ...
Views: 948 - How to Get a Sales Force of 65,000 Reps to Sell Your Book - by Submitted on May 18, 2015 from Scott LorenzOver the years many authors have complained about the time, energy, harassment, and money required to get bookstores to stock their book. They bemoaned the fact that there was not a better way and dealing with bookstores seemed like a necessary evil to be endured, and endured and endured ...
Views: 1599(1 vote) - What Authors Can Learn From Motown Hits - by Submitted on May 18, 2015 from Scott LorenzWho doesn’t love the music of Motown? Smokey Robinson, Aretha Franklin, Marvin Gaye, Gladys Knight, The Temptations, Lionel Richie and The Four Tops – their classic songs have entertained people from all walks of life for over 50 years. I recently noticed that the titles of some of the ...
Views: 1717(1 vote) - 4 Ways to Make More Money with Social Media Marketing - by Submitted on May 18, 2015 from Susan FriesenI’m sure you've heard plenty of stories about how people built million-dollar empires overnight using Facebook. But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how to use social media to actually make money. After reading this ...
Views: 1313 - Self-Publishers: Use GoodReads to Promote Your Book to Your Target Market - by Submitted on May 17, 2015 from Karen SaundersGoodReads is a like an online book club or a social media network for people who like to read books. Amazon owns GoodReads, so if you buy a Kindle and you open a GoodReads account you can synchronize your Kindle with GoodReads. It will offer recommendations of books to read based on your past ...
Views: 1425(1 vote) - Self-Publishers: Use GoodReads to Promote Your Book to Your Target Market - by Submitted on May 17, 2015 from Karen SaundersGoodReads is a like an online book club or a social media network for people who like to read books. Amazon owns GoodReads, so if you buy a Kindle and you open a GoodReads account you can synchronize your Kindle with GoodReads. It will offer recommendations of books to read based on your past ...
Views: 1425(1 vote) - 7 Steps to Create a Powerful Brand and a Website that Delivers - by Submitted on May 17, 2015 from Karen SaundersHere are the Details of Our 7-Step Brand, Marketing and Website System Are you a new speaker, author, or consultant? Perhaps you’ve been in business for a while but want to raise your presence in the marketplace. We can guide you through the process of branding and marketing your business ...
Views: 1092 - How Do People Build Billion Dollar Companies? - by Submitted on May 14, 2015 from Lucas ThomasThey Bring People into Their World. Questions. Have you ever been sucked into another world? Feeling it was so real, you escape the confines of this reality to feel like you were there? Breathing it? Living it? Escapism. Statements. This process and how you feel is ...
Views: 2211 - Engage Your Audience: The Power of Posting Regular Content - by Submitted on May 08, 2015 from Margie BeiswangerPosting regular (and original) content is a veritable marketing gold mine for your business. You have a blog, right? You at least have a monthly newsletter, right? If you don't, you have it on your to-do list, right? If you don't, it's okay. For now. Just breathe. Then read ...
Views: 1307 - Hootsuite Vs. TweetDeck – The Faceoff - by Submitted on May 06, 2015 from Benjamin RousseyWhen it comes to social media management tools, two seemed to have stood the test of time since they were first launched – Hootsuite and TweetDeck. While both seem to work in a similar manner, there are a few features that set them apart from each other. Both tools pretty much look the same, ...
Views: 787 - How to Conduct Email Marketing the Right Way - by Submitted on Apr 29, 2015 from Long SaidinMarketing with email means more than just sending out mass emails to everyone who has ever bought something from your business. A properly conducted e-mail marketing campaign can be complicated to put together, but if you know what you are doing, the rewards can be great. Read on to find out how ...
Views: 691 - Product Launch Review - by Submitted on Apr 26, 2015 from Electra FordProduct launches require much time and resources to release successfully. After the work is performed, and the product is released, the work on the product continues. The next step is to review and track the product’s performance. Product launch assessments post-launches are valuable because ...
Views: 675 - 10 Strategies for Networking & Connecting - by Submitted on Apr 20, 2015 from Susan RegierOne of the most powerful ways to meet new customers and/or get referrals for new business is still the old fashioned way – face to face networking. For many, attending a formal networking event – or even a casual meet up – it’s out of their comfort zone…and that’s a good thing. Because when you ...
Views: 1316 - How To Make Sure Your Customers Receive The Message With Mobile Marketing - by Submitted on Apr 18, 2015 from Long SaidinYou need to have some knowledge of what to look for and expect from a mobile marketing plan. You need to know what resources are available to you, and who can provide you answers as to what you need for helping promote your business. The tips in this article can help you with how to ...
Views: 736 - Turn Yourself Into A Master Of Lead Generation - by Submitted on Apr 18, 2015 from Long SaidinLead generation is a topic of vital importance in terms of keeping almost any business endeavor viable for the long term. But the fact remains that not everyone knows a great deal about techniques and methods for finding new prospects. The information listed below is intended to provide key ...
Views: 679 - Overcoming Fear Of Authorship - by Submitted on Apr 16, 2015 from Brenda TrottI often meet business owners I think could offer incredible value through the publication of a book. When I ask if they had ever considered writing one, you'd think I was telling a joke. “Who would read a book I wrote?” They think that because they are not famous or because they don't have ...
Views: 1180 - Formalize Your Referral System to Increase Your Profits - by Submitted on Apr 14, 2015 from Lisa MininniThere’s nothing worse than waking up in the morning realizing you created a successful business but it is taking over your life. You get caught up in the excitement of launching your latest project or marketing tactic only to realize you have to keep it going consistently for it to attract ...
Views: 1467 - Outsourcing to a Marketing Company vs Employing In-House - by Submitted on Apr 09, 2015 from Helen DowlingSo, you’re thinking about outsourcing your marketing. You invite two or three potential suppliers into see you, all of which provide you with a quote…and then at some point you start asking yourself whether you should employ someone in-house instead. When you’re faced with this dilemma, it ...
Views: 1216 - Make Your Mobile Marketing Boom With These Excellent Tips - by Submitted on Apr 07, 2015 from Long SaidinUse mobile marketing to show your customers that you know what they are interested in and that you care about catering to them. This type of marketing will let you do just that. For more great tips like this, read the following article and you will more than benefit. Be short and concise with ...
Views: 624 - Easy Solutions To Lead Generation That Are Simple To Follow - by Submitted on Apr 07, 2015 from Long SaidinOwning a business means taking care of many things. One of the most important is maintaining a strong customer base. In order to do that, it is necessary to get new leads on a regular basis. Many of the tips used by top businesses have been collected here to help you. Be careful about buying ...
Views: 599 - Create A Video Marketing Campaign That Gets Noticed - by Submitted on Apr 06, 2015 from Long SaidinNo matter what business you are in, it helps to be able to have direct contact with your customers. Video marketing is an excellent way to get the word out about your business, and speak one-on-one with potential customers. This article will provide you with some very useful tips on how to begin ...
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