Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Marketing Strategy Articles
We are currently looking for an Official SelfGrowth.com Guide to "Marketing Strategy". If you have expertise in Marketing Strategy and your own website and/or product for this topic, please review this form for complete details. The Official Guide Position is part of our Premium Placement Package
SelfGrowth.com Recommended Articles:
I am a coach. Should I put my prices on my website?If life is running you, if you see glimpses of living a life of something more than you need to read this..What does the future coach look like?- Content Marketing Strategy: Using Editorial Calendar - by Submitted on Nov 18, 2014 from Tamara BaranovaAn editorial calendar is management tool used by bloggers and content publishers to control publication of content across different media: blog, email newsletters, podcasts, and social media channels. Why do you need one, you might wonder? Editorial Calendar helps you keep your content ...
Views: 904 - Facebook Marketing for Small Business Owners - by Submitted on Nov 18, 2014 from Tamara BaranovaThere are hardly any small business owners out there that couldn't tap into the power and scale of Facebook marketing to promote and grow their business. However like with any marketing activity, you need to have a reliable system in place to manage your Facebook marketing to get the best ...
Views: 928 - A Beginner’s Guide to Getting Started With Google+ for Business - by Submitted on Nov 18, 2014 from Susan FriesenYou may be wondering about Google+ and if you should bother with it to help give your business some extra brand exposure. What is all the hype about anyway? Are your customers really on Google+? If you are active on Facebook, Twitter and LinkedIn isn’t that enough? Like you, many ...
Views: 1313 - 3 Sure-Fire Tests to Evaluate Whether Your Message Cuts Through The Marketing Clutter! - by Submitted on Nov 18, 2014 from Susan RegierWhen it comes to writing your Web site content, print ads, brochures, etc., are you keeping in line with what your competitors are saying…or are you standing out from the crowd? Many people use the same overused (and meaningless) words and phrases that everyone else uses. These include (and ...
Views: 1421 - Excellent Advice To Improve Your Mobile Marketing - by Submitted on Nov 12, 2014 from Long SaidinMobile marketing is perfect for keeping your current customers, however, it can be considered spam when used to try to attract new ones. Of course, you know that it is much more cost efficient to retain customers than try to get new ones. Read the following article and you will find more advice ...
Views: 744 - Inexpensive Means of Boosting Your Sales - by Submitted on Nov 11, 2014 from Cecile PeterkinSales is undoubtedly the lifeblood of any business provided that the sales department is staffed and managed properly. Otherwise, this can turn into a liability for the company. The challenge that many small startup businesses have to deal with is the fact that their sales department is ...
Views: 1253 - Partner for Profit and Progress - by Submitted on Nov 10, 2014 from Lisa MininniAre you using partnerships to attract clients and market your business? At The Excellerate Success Institute, we have found creating partnerships extremely helpful in spreading the word to entrepreneurs all over the world on our mentorship programs as well as empowerment and performance ...
Views: 1266 - A Simple Strategy to Rapidly Grow Your List (hint: it’s right under your nose) - by Submitted on Nov 04, 2014 from Sheela MasandThis week I just wanted to share a very simple piece of information because it is …… well ………. Simple and I love simple! I could go onto make jokes about my partner, but I won’t! Not only is it a super simple and fast to create, but it will start growing your list for you quickly if you take ...
Views: 1063(2 votes) - "Tooting Your Own Horn" or Informing Your Prospects - by Submitted on Nov 03, 2014 from Susan RegierI was writing a bio for a client recently – a darn good bio – that showcased her expertise, her talent, and a bit of her quirky side. It was engaging and told “her story” in an authentic way and hopefully, would make prospects sit up and say, “I want to hire her!” Now…let’s backtrack a ...
Views: 1697 - 7 Compelling Reasons to Hire a Marketing Team For a Big Business Boost - by Submitted on Oct 31, 2014 from Susan FriesenAre you short on time for marketing your business? Do you have so many marketing ideas you're not sure where to start? If so, you're like hundreds of other business owners who say they're overwhelmed with marketing their business. While bootstrapping helps early on, as your business grows, ...
Views: 1325 - Four ways to get paid to speak - by Submitted on Oct 31, 2014 from Fabienne FredricksonDo you speak often and wonder how you can get paid to speak? Getting paid speaking gigs is a real possibility. When you’re paid to speak, you’re earning money to give your presentation and get clients at the same time. Just keep in mind that the speaking business can be an entire business in ...
Views: 1196 - Ever wish finding clients was easier? This helps. - by Submitted on Oct 29, 2014 from Brigitte van TuijlDo you sometimes worry about the competition? Wonder if anyone is waiting for what you have to offer? Or wonder why people should hire YOU instead of someone else? We all have these doubts sometimes. Myself included. There are thousands of entrepreneurs who offer the same kind of programs ...
Views: 957 - Ever wish finding clients was easier? This helps. - by Submitted on Oct 29, 2014 from Brigitte van TuijlDo you sometimes worry about the competition? Wonder if anyone is waiting for what you have to offer? Or wonder why people should hire YOU instead of someone else? We all have these doubts sometimes. Myself included. There are thousands of entrepreneurs who offer the same kind of programs ...
Views: 913 - How to organize your videos to attract clients - by Submitted on Oct 29, 2014 from Fabienne FredricksonUsing video is an excellent strategy to attract visitors to your site and get clients. With video, people get to hear about your expertise, see how you speak, get to know you a bit and discover if they like you. In addition, using video to build an online presence can be very powerful as it ...
Views: 1064 - How to introduce spirituality into your business - by Submitted on Oct 27, 2014 from Fabienne FredricksonYears ago, I felt like I was living a little bit of a lie. Everything I put out there on my website was focused strictly on business, both client attraction and marketing. However, when you get more familiar with my work, you can start to see what’s on the inside: my spirituality. I was ...
Views: 1160 - Are you making this common mistake in your sales conversations? - by Submitted on Oct 22, 2014 from Sheela MasandLast week I was blessed to co-lead our Inside Out Business Retreat here in sunny Spain. We had a beautiful group of practitioners in the room all intent on growing their businesses. The main topic of the retreat was to help our participants get comfortable and become successful with having a ...
Views: 936 - Should I put my prices on my website? - by Submitted on Oct 21, 2014 from Fabienne FredricksonThere is some debate about whether or not you should put your pricing on the web if you want to get clients. The decision depends on what you are offering and the price of the packages. For example, if you offer products that are immediately downloadable or fulfill by mail, then pricing is ...
Views: 1068 - How to project your annual income from service and product sales - by Submitted on Oct 17, 2014 from Fabienne FredricksonAre you working on your business plan and trying to project your sales and potential income? Let me share the way we do this. For the most part, we create our business plan one year at a time. We start out with an idea of what programs we’re going to create, workshops we’re going to offer, ...
Views: 1102 - Experts Share 5 Networking Tips for Business Owners - by Submitted on Oct 15, 2014 from Andrea NovakowskiAs the calendar changes from summer to fall, it’s time to refocus your energy on your fourth-quarter objectives. One great way to do this is to build – or rebuild – your pipeline of prospects. As I’ve said many times, it doesn’t pay to go solo, even if you’re a “solopreneur.” One proven way ...
Views: 1283 - Three ways to increase early registration for live events - by Submitted on Oct 15, 2014 from Fabienne FredricksonWhen you are trying to fill an event, you want to know not only how many people plan to attend, but how many will likely show up. Years ago, I used to run a lot of free programs, hoping to get as many people as possible to attend. I figured paying for the event would be a barrier and keep ...
Views: 1068 - Five one-minute videos that drive business and help you get more clients - by Submitted on Oct 10, 2014 from Fabienne FredricksonAre you using video to help attract clients and market your business? We have found video to be extremely helpful in generating higher rates of conversion. I recommend promoting your business with video to increase engagement and convert more visitors to potential clients. Start using these ...
Views: 1070 - This is why I share my story - by Submitted on Oct 09, 2014 from Brigitte van TuijlAlmost 2 years ago I decided to build my entire business around my extreme introversion so I could be a Happy Hermit instead of a crappy one. It felt very vulnerable to write a blog about it. But I did it anyway. I hoped it would help others who felt it was difficult or even impossible to ...
Views: 1019 - Four ways to get clients at a speaking gig when self-promotion isn’t permitted - by Submitted on Oct 08, 2014 from Fabienne FredricksonSpeaking to groups is one of the best ways to get clients. People get a first-hand experience of you, which helps them get to get to know, like and trust you. Most people want to do business with someone they know from first-hand experience. Some speaking engagements won’t allow you to sell ...
Views: 1059 - The Key To Fearless Self-Promotion - by Submitted on Oct 03, 2014 from Margie BeiswangerWhat happens when you leave a potted plant unwatered? Does it thrive? Not hardly. That poor thing becomes the next fire's kindling. Your business without self-promotion is that plant without water; it will die. We all know this; it's no secret, but hoards of people feel as though ...
Views: 1229 - How to get more mileage from your content - by Submitted on Oct 01, 2014 from Fabienne FredricksonYour newsletter, if done well, takes a good amount of time to write, design the visual presentation and then send out. That’s why finding additional ways to leverage that content to attract clients is a smart business strategy. While some email management systems offer an automated way to ...
Views: 1106 - How to align your mindset with attraction to close more sales - by Submitted on Sep 19, 2014 from Fabienne FredricksonHave you noticed you are attracting interest in your business, but somehow you’re not getting more clients? When this happens to people, there is usually something we call a “chaotic vibration” going on. A chaotic vibration shows up when you say you want something (and of course you think ...
Views: 1179 - Does Your Business Have A Facebook Sales Strategy? - by Submitted on Sep 18, 2014 from Benjamin RousseyAny business, big or small, can leverage the power of Facebook to sell their products or services and earn a huge return on investment. It’s about using promotions effectively and not the number of ‘Likes’ that can help any business achieve reasonable if not phenomenal success. There are over a ...
Views: 729 - An Elevator Pitch That Gets the Conversation Rolling - by Submitted on Sep 16, 2014 from Susan RegierNetworking is a vital element in any marketing plan. Face-to-face meet and greets are a simple way to make a connection quickly and begin to build rapport…the foundation for any relationship…but it’s not easy for many entrepreneurs. Some find it difficult to stand up in front of a group of ...
Views: 1555 - Two super simple ways to talk about results with clients - by Submitted on Sep 16, 2014 from Fabienne FredricksonIf you are a new small business owner without a long track record, you may find it difficult to talk to your potential clients about results. Sometimes students worry that results will vary for each person. Or, they aren’t sure what they can actually deliver. This makes it difficult for you to ...
Views: 943 - [1-3 of] 7 Essential Elements that will Guarantee Radical Success in Life! - by Submitted on Sep 13, 2014 from John Di LemmeIntroduction When you hear the word “anatomy”, what do you think about? Do you think of the body and what you actually see? How it’s made up, the structures, what’s there? Sometimes even with visible anatomy, if someone has an illness or sickness, they may have to go in for an X-ray or an ...
Views: 1488 - [21-31 of] 31 Attitudes of a Self-Made Millionaire - by Submitted on Sep 13, 2014 from John Di LemmeAttitude #21 – Miracle Zone. Live in the Miracle Zone! There’s no fear in the Miracle Zone, and you are constantly living in an atmosphere of expectation that you will achieve your Why in life no matter who or what tries to stand in your way. You have to have faith to live in the ...
Views: 1813 - 31 Attitudes of a Self-Made Millionaire [Intro] - by Submitted on Sep 12, 2014 from John Di LemmeIntroduction Every successful person has failed many more times than they have succeeded. Being a person who is focused on personal goals in life and is mission-orientated, you will inevitably fail over and over all the way as you progress to fulfilling your WHY! The key is to truly ...
Views: 1450(1 vote) - [5-7 of] 7 Motivational Marketing Weapons to Win the Battle Against Fear - by Submitted on Sep 12, 2014 from John Di LemmeMotivational Marketing Weapon #5: Never Again Two of the most powerful words in success language are “never again.” Affirmation #65 is “Never again will I retreat when the enemy of fear attacks my dream.” Never means not ever and at no time. When the enemy of fear knows you will not ...
Views: 1822 - [1-4 of] 7 Motivational Marketing Weapons to Win the Battle Against Fear - by Submitted on Sep 12, 2014 from John Di LemmeMotivational Marketing Weapon #1: Commit to Persevere All of the motivational marketing weapons that I’m going to reveal to you are based on affirmations from my best-selling book, 365 Affirmations to Absolutely Guarantee a Record-Breaking Year. The first weapon comes from Affirmation ...
Views: 1563 - 7 Motivational Marketing Weapons to Win the Battle Against Fear [Intro] - by Submitted on Sep 12, 2014 from John Di LemmeIntroduction The three major enemies in your life are fear, indecision, and procrastination. They are the enemies of your success that slow down your ability to achieve your Why. When you’re fearful and indecisive you procrastinate, “Should I do it? Should I not do it?” You can’t move ...
Views: 2286 - Why You MUST Market Yourself and Your Business - by Submitted on Sep 12, 2014 from Margie BeiswangerPicture this; you're sitting in a dark corner of a coffee shop when you spot your dream guy (or girl) sipping their double cappuccino at a table on the other side of the room. You know they're the one. You have to meet them. You've been waiting for someone exactly like them to walk into your ...
Views: 1091 - You don’t need a revolutionary system to have a successful business - by Submitted on Sep 09, 2014 from Fabienne FredricksonWhen you first start out in business, you may feel you don’t have all the answers. That’s more common than you can imagine. However, that is no reason not to start sharing what you know with clients and recognizing the unique angle you bring that no one else can. You are ahead of others. ...
Views: 979 - Five perfect tasks for your new virtual assistant - by Submitted on Sep 08, 2014 from Fabienne FredricksonMost small busines owners start feeling stretched and get to the point where they can no longer do it all alone. You realize you need another pair of hands to complete everything that’s on your plate. So you decide to hire a Virtual Assistant (VA) and think this is a way to help you get more ...
Views: 1043 - Three reasons why a Get Acquainted Call beats a free consultation - by Submitted on Sep 04, 2014 from Fabienne FredricksonWhen you are looking to get new clients, one of the best ways is to have a phone call with prospects to get to know them a bit and tell them about your services. Some people offer a free consultation, but I tell my students that this is not the best positioning for what the call is really ...
Views: 1073 - 5 Factors to Ensure Your Freebie Isn’t Costing You $ales - by Submitted on Sep 02, 2014 from Susan RegierHaving a free report, ebook, audio recording (CD or MP3), start up kit, etc. is a fabulous way to give a “taste” of you to potential clients and help you to build your list. It’s a no-obligation, non threatening means of letting others get to know you before buying…but if you’re getting people ...
Views: 1748 - 5 Ways You May Be Giving Away Your Power In A Sales Conversation - by Submitted on Aug 26, 2014 from Susan RegierThere are a lot of considerations that go into pricing your products and services, including the value you offer, your expertise, and what your market will bear. And when you know you’re priced right and prospects show great interest – but you’re struggling to make a sale, it could come down to ...
Views: 1498 - How to align your value with your pricing - by Submitted on Aug 26, 2014 from Fabienne FredricksonHave you increased your prices lately? If you answered yes, let me congratulate you! Sometimes business owners fear raising their rates, believing they won’t get clients and will lose out on prospects. I went through this as well in my earlier years. Yet, you can stay with your pricing ...
Views: 1081(2 votes) - Two time-saving methods to handle your email inbox - by Submitted on Aug 21, 2014 from Fabienne FredricksonAs your business starts to build, responding to email inquiries can become a problem. There are just so many of them! You might think this is a good thing, and to an extent it is because emails are part of client attraction. But you need to learn how to efficiently handle, sort, and respond to ...
Views: 973 - How to make the shift in business growth from Start Up to Leverage - by Submitted on Aug 20, 2014 from Fabienne FredricksonAs your small business grows beyond the start up phase, you become very busy. You calendar is close to being full or is jammed. This may lead to thoughts like, “How long can I keep doing this?” You look into the future and realize you probably won’t be able to grow beyond the hours in a day, ...
Views: 994 - Get Your Message To Prospects Without Breaking CASL Rules - by Submitted on Aug 18, 2014 from Susan RegierWith Canada’s new Anti-Spam Legislation (CASL), it’s hard for some businesses to get their message in front of new prospects – but it doesn’t have to be. It’s true; you can’t email a commercial message without permission. But you can mail a letter – the old fashioned way – through Canada ...
Views: 1421 - Get Free Publicity On Online Forums - by Submitted on Aug 17, 2014 from Bruce CadleOnline forums are a great, yet often overlooked place to get free publicity. If you've joined a membership site, purchased any type of software, website hosting, email service, or technology product then you're probably familiar with online forums. Most exist for the purpose of building a ...
Views: 2156(1 vote) - Can Shakira Shake Her Bad Publicity From The VOICE? - by Submitted on Aug 17, 2014 from Bruce CadleFour simple strategies to help Shakira and you recover from bad press. The VOICE continues to attract strong ratings thanks to millions of viewers who enjoy both the singing competition and the superstar coach/mentors. This season featuring Shakira, Blake Shelton, Usher and Adam Levine was ...
Views: 2163 - Lights Out For GE? - Important Branding Lesson - by Submitted on Aug 17, 2014 from Bruce CadleDon't call your broker or dump your stock. General Electric's global empire is alive and well. The company founded by Thomas Alva Edison in 1890 is not closing their doors, but heads might roll if Mr. Edison were riding with my wife and I down Evans Road in Melbourne, Florida last Saturday ...
Views: 1675 - Responding To Bad Publicity - What If Donald Sterling Had Apologized? - by Submitted on Aug 16, 2014 from Bruce CadleThe leaked audio of Los Angeles Clippers owner Donald Sterling shocked the nation and quickly led to his demise. The initial shock and outrage was probably intensified since the NBA in general and The Clippers have a significant percentage of African American players, and the Clipper's coach ...
Views: 1664 - Article Press Releases Get MAJOR Publicity - by Submitted on Aug 16, 2014 from Bruce CadleIs it possible to get a front page feature article in your local newspaper just from sending a press release? I've done it multiple times and you can too, but it involves a completely different type of press release than you have probably ever used before. Most small business owners ...
Views: 1672