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If you're like so many conscious/heart-centered entrepreneurs, a lot of traditional copywriting probably makes you pretty uncomfortable. (Copywriting is writing promotional materials, nothing to do with protecting your intellectual property.)
But everyone tells you that you need that "type of ... Views: 791
I often get asked how I managed to invest in my business a few years ago when I had no clients and was starting over. I know this kind of situation often feels like a ‘catch-22′ for many new entrepreneurs.
Let me put a disclaimer in here right away so that you know I am not a financial ... Views: 854
Mobile devices have made our lives easier. We can get information more efficiently and effectively than ever before. The popularity of mobile devices has created a seismic shift in consumer behavior. The 2 most notable advantages exclusive to mobile devices are the click-to-call feature and ... Views: 1122
Public speaking is one of the fastest ways to attract new clients. The on-the-spot connection you establish with one effective presentation is a richer and more holistic experience compared to a blog post, a video or even social media. Your live speaking engagement is able to convey your ... Views: 544
I wanted to pull back the curtain this week and share some of the challenges that I’ve been experiencing this month in my business.
I’m going to share them because I want you to understand that regardless of where you are in your business, whether it’s been a week, a month, a year, or ten, ... Views: 947
Recently I had a student ask me a question about expanding her business. She worked with small groups in person and was approaching the point where her space was nearly full. We talked about what she could do to attract clients and grow and came up with all of these possible steps to get ... Views: 598
'Tis the time of year to rethink your business model and upgrade. The easiest way to do this is to revisit (or create) your money funnel. Even if you’re a newbie, this is a great way to visually see where you want the money to funnel into your business.
And for goodness sake, put the fun in ... Views: 1499
Sometimes, no matter what you try, nothing seems to work to find clients and you feel like you’re going to give up or breakdown. First, know that you are not alone. Lots of business owners experience this and believe it or not, I still go through this. I’m a human being and it happens to me too ... Views: 789
Have you ever seen the TV show “The Hoarders”? I’ve watched it a few times and, to be honest, felt like a hoarder in my own office when I am working on an intense project. There are files, papers, pens, post-it notes, note pads, etc. all over the place. Flip chart paper is on each and every ... Views: 999
When you have written a new blog post, there are three ways to post the information on Facebook. We have done quite a bit of research and testing to discover what works best to get the engagement you want with fans. So let me share what we have learned.
1. Use the Social Media buttons from ... Views: 665
If you are just getting started building your business, you may find some tasks feel easy and simple and others drum up a bit of discomfort. This is totally natural. The key is to move ahead anyway as you expand your comfort zone. Practicing the uncomfortable parts of growing your business ... Views: 747
Networking is a critical part of sales and marketing. I'm going to assume that you are actively involved in some sort of networking activity. With so many options to choose from it can get confusing.
There are some guidelines that I use when deciding where to go.
1. What is the intent of ... Views: 1162
When you are building a business, you want a solution for accepting payment online that is reliable and looks professional and trustworthy to clients. We have switched providers as we have grown to accommodate different levels of service and higher numbers of transactions.
For many business ... Views: 647
‘How can you be so happy all the time?’ is a question I often get asked. Well, it’s not that I’m happy ALL the time – but, I can say, ……..most of the time. I believe that being, and feeling, happy is a habit.
We all know people who make ‘being miserable’ a daily habit, right? That’s not ... Views: 950
It's that time of year to make sure your marketing plan is all ready to go - just in time to kick off the sparkling New Year that's right around the corner.
But how do you get a marketing plan together that will actually get you the results you're looking for? Here are 3 tips to get you ... Views: 843
The other day I was driving down a two-lane road and came up behind a garbage truck. It was owned by a national waste and recycling company. The truck looked like it was at the light and had its left blinker on. I sat there waiting, and waiting, and waiting. Then I saw the driver come strolling ... Views: 1430
To attract clients, your blog and newsletter serve very different purposes. Obviously, the ezine is delivered by email and is created for outreach marketing. You are sending information directly to people who have subscribed which is like them saying, “Yes, I want to stay in touch with you and ... Views: 675
Creating your Irresistible Free Offer (IFO) is a powerful way to attract clients and start building a database so you have people to market to. This is also how you begin building a relationship with prospects. If you are ready to create your own CD, follow these steps and it will be done and ... Views: 625
When you are launching a new program, you may consider kicking it off with a free, introductory call to get people interested and registered. But how do you get people to register for that free call? Here are seven ways to find clients for a successful kick off.
1. Network Like Crazy. Go to ... Views: 693
Many entrepreneurs reach out to me for help because they have hit a wall and finally got sick of their perpetual state of overwhelm.
Have you ever found yourself trying to figure out which way is up? Or perhaps you've been completely confused about what steps to take to grow your ... Views: 1099
It’s ok to BE intimidated – but it’s not ok to STAY intimidated. This is an expression I heard time and time again from my mentor, Lou Tice. And it was brilliant advice.
I was a guest speaker recently at an event where I was scheduled to speak at the end of the day. That, alone, could ... Views: 945
Let’s say you are out at a networking event to find clients. You start having an engaging conversation with a person who fits your target and would be an ideal client. Then you get asked a question that stops you in your tracks: “Can you tell me how your coaching will impact my bottom ... Views: 648
Did you think that having your own business would be a ‘cake walk’? Do you find yourself making comparisons to others in business and wondering why you aren’t doing better? You are not alone! This is so very common, especially for those new to the business world.
There really is only ONE ... Views: 1001
How do you know how many posts are optimal to gain a good level of interaction on your Facebook business page?
This takes some trial and error to figure out.
The Life Span of a Social Media Post is short.
For a long time, I recommended posting often and taking a more prolific approach ... Views: 580
"If only I knew how to market in a way that made people get the value of what I offer!"
Every time one of my coaching programs had few (or zero!) registrations, I cursed marketing. I knew it was the one thing standing between my ideal clients and me. And it really ticked me off!
I decided ... Views: 1402
Are you working on list building in a competitive area of business? If so, selecting keywords to highlight in articles, videos, or web content can be challenging. The right keywords help improve your SEO (Search Engine Optimization). To say it simply, they’re the words someone in your ideal ... Views: 589
Looking for ways to improve your writing while minimizing the occurrence of writers block and the frustration that comes with it? Well if you work online and therefore have the need to frequently create content you can use for varying reasons, perhaps the solution can be found in how you ... Views: 1341
Does the fear of failure ever hold you back? Have YOU ever talked YOU out of doing something YOU wanted to do – because you feared failure? You’re not alone. This is almost a phenomenon among women entrepreneurs.
Last weekend, I took time to sit and read the October issue of Success ... Views: 1116
When you are ready to have the sales conversation with people and make sales calls, check your mindset before you even pick up the phone.
What I have found works best is to come from your heart and a place of “giving” rather than about hoping to get something from the person on the other end ... Views: 593
This week, it’s all about living life like you mean it! You already know that I’m all about implementation and doing whatever it takes in life and business. But in this week’s strategy, I’d like to focus on a topic I wrote about in my book. As an entrepreneur, this is an important concept for ... Views: 757
There's little argument that content marketing is one of the most effective marketing strategies you can use online! This particular tactic allows for the author to not only increase their exposure online but to also become more influential with readers as well! It is this influence that gets ... Views: 1343
Your writing skills are simply something you can NOT do without when marketing your business online! With the recent changes made to the Google search algorithm however, there is a small degree of 'distress' being experienced by those who write content and publish it online! These changes ... Views: 1227
Have you ever felt overwhelmed as a new entrepreneur? You know – those moments, when you are behind your computer wondering where the heck do I begin? It typically hits you on a Monday morning as the whole week looms ahead of you.
For those of you NOT working with a Business Coach, this can ... Views: 935
In baseball, there are special rules called ground rules. Ground rules are particular to each park in which the game is played. In baseball, each park is different relative to its positioning of fences, dugouts, railings, and other infrastructures. So rules are defined to handle situations ... Views: 1528
Print ads, pay-per-click ads, direct mail, radio, and television. There are dozens of marketing channels that you can use to effectively get your message out to millions of potential customers. Now, you may be using all of these marketing methods ... and even more. But I want to be sure that you ... Views: 1348
Affiliate programs are great for bringing in additional income. For example, if you hold a joint venture teleclass and your partner promotes one of her programs at the end of the call, you often agree to getting a cut of sales. This is a commission for helping your partner reach a new audience ... Views: 643
Does this sound familiar? You meet a prospect and play phone tag. Months later, you arrange a meeting, you give away valuable ideas and information during the introductory meeting and you wait.
You go through this process over and over and over. Eventually, someone does business with you. If ... Views: 1329
Are you looking to attract clients by creating your proprietary system?
This is the foundation of your business and tells the story of how you solved a problem for yourself. Once you have the system, that’s how you share your method so others can learn how to do it too.
If you are like me, ... Views: 574
So many entrepreneurs are confused about what they need to succeed. It’s a website. No, it’s a new package. No, it’s a book.
Actually, to succeed in business and in life, you need critical thinking skills – a powerful mindset!
The way we think can either make us or break us. . I ... Views: 968
Do you hesitate to follow up with people you met who expressed interest in working with you? Some clients tell me they have a variety of fears about making those calls:
- People might not remember who I am.
- Maybe people don’t want to hear from me.
- I might be bothering ... Views: 531
It takes a bit of time and typically some research as well to write a blog post, but your time is wasted if nobody reads it! The fact is that when writing for people on the internet a good blogger must concern themselves not only with content quality but attracting readers as well! These are ... Views: 1625
Give most executives the choice between some wild “blow-out” price-based promotion or taking time to first locate powerful new reasons to buy that are good for one and all, and the circus will soon be hired to tout the latest short-term deal. While such approaches can clearly add sales, doing so ... Views: 1393
Looking for quick ways to build business and bring in extra cash? Once you get your practice rolling, one of the easiest ways to do this is to look for opportunities that I call, “Money on the Table”.
I don’t mean to highlight what you haven’t done. Yet, sometimes, the places where you ... Views: 734
Some clients come to me with strong feelings of overwhelm. They are getting so much email and information and can’t get to everything on their to-do list, never mind read all the material that shows up in their inbox. For some business owners, this can cause you to feel shut down or immobilized ... Views: 535
So many entrepreneurs are in for a rude awakening as they continue the search for the ‘EASY’ button. You know the ones I mean – they sign up for all the free teleclasses, free webinars, grab complimentary tickets to numerous events, subscribe to every possible newsletter out there – and still, ... Views: 811
Creating session packages for some business owners is easy and it’s very obvious how things should work. But, for other owners, they prefer packages that offer more flexibility to attract more clients. Their prospects might need more time per call or more time in between sessions.
There are ... Views: 604
I’m often asked how to attract clients to fill a workshop. If you are planning to deliver a program, here are six suggestions to help you reach as many people as possible with details about your event and pack the house.
1. Call Prospects. Yes call them. Choose the most likely prospects who ... Views: 550
One of the best ways to increase your reach to potential clients quickly is by creating a joint venture. Forming partnerships with other successful people can skyrocket your exposure to your ideal clients, build your list and help fill your practice.
The first step is to determine who would ... Views: 653
In order to gain a competitive edge within your own niche it's critical that you become an authority figure to those who comprise your target audience! Your reputation or that of your business can make or break you in terms of the amount of marketing success you experience! The point of building ... Views: 1309
Content creation is at the core, or at least should be, of every business or organization found online! Circulating useful information is one of the best ways to get noticed and build trust with people on the internet! Recently the new Google Hummingbird algorithm has been implemented for the ... Views: 1214