We are currently looking for an Official SelfGrowth.com Guide to "Marketing Strategy". If you have expertise in Marketing Strategy and your own website and/or product for this topic, please review this form for complete details. The Official Guide Position is part of our Premium Placement Package
Public speaking is one of my strongest strategies for client attraction. There is nothing like connecting with people in person and giving them a sample of what you have to offer.
You may wonder what to talk about and how you should structure the presentation. Let me tell you what I did ... Views: 566
E-mail marketing is one of the most important tools for businesses that want to engage online; it’s a direct marketing approach that uses internet mail to send engaging messages whether it’s for commercial, sales, and solicitation or for personal uses.
Almost all businesses use this approach ... Views: 736
I am often surprised when I get the question: ‘what is a list’?! It’s interesting how much we assume as entrepreneurs when we are talking to each other.
Back ‘in the day’, we used the term database – and that’s all it is. It’s your rolodex – it’s your contact – it’s your network. In this ... Views: 889
When I look at the various aspects of business I am drawn to the idea that the same three Cs apply to creating an environment for success. Those Cs are: Clarity, Communication, and Consistency. They actually work in concert with each other and therefore, are inseparable. Let’s visit each ... Views: 1095
It’s time to reframe how we think about closed business. That’s the key to the second of three steps you need to take to build your spiral pipeline for sales and prospecting.
This step involves participating post-sale: staying on the ground and being available even after the sale is closed. ... Views: 1552
When you are looking to build your business working with joint venture partners, compensation depends on what type of program you are promoting. There is a difference in what you should pay for private coaching as an example vs. passive income products like a home study kit.
1. Private ... Views: 604
It was so obvious – I didn’t fit in! I was in Baltimore to speak at a business conference. When I arrived at the Hilton, I had no idea what I had stepped in to.
There were hundreds and hundreds of others at the front desk of the hotel – but it was clear they were not there for business. ... Views: 913
If you're like many entrepreneurs, the thought of marketing makes you slightly sick to your stomach. And it's more than a simple like or dislike of marketing; it's the idea of trying to fit it into your to-do list. You already have a million things going on, how can you possibly fit marketing in ... Views: 737
A number of entrepreneurs are currently worried since their efforts to grow engagement over Google+ have been failing over the past. Many of them have already started to engage some Web Marketing, Content Writing or Digital Advertising agency to resolve their issues and many are likely to follow ... Views: 632
Marketing research is conducted by almost very automotive industry to understand market trends and potential customers. A major purpose of marketing research is to find answers for questions and thus to acquire new or updated knowledge. Today's automotive manufacturing firms conduct ... Views: 1009
When you first start a business, sometimes you encounter the classic Catch-22 problem – how can I market my business to attract clients so I can make money without actually having the money needed to pay for the marketing?
This is what I discovered back when I started 12 – 13 years ago. The ... Views: 563
It the propensity of a small entrepreneur to attempt to cut down the costs and look forward to do much of the work in-house that would result into lower business cost. But if you desire of enduring prosperity of your business for a long span, then it is extremely vital that you arrange its ... Views: 503
Many people claim to believe in the value of customer service. However, most don't really institute programs that ensure they are going the extra mile and can be implemented consistently over time. It's more like they get a spark of creativity and take brief action. Then, within a very short ... Views: 1115
When you take the step to work with a virtual assistant, you empower yourself to accomplish so much more. You hand off the tasks that someone else can do, so you can do more of what you do best.
One of my clients came to me recently, concerned about how her VA wasn’t getting work done. Her ... Views: 552
Zig Ziglar describes well the essence of the fifth core practice, “Receive,” of a Work Positive lifestyle in which you increase sales with greater team productivity so you get out of the office earlier: “When you help others get what they want, you get everything you want,” he said.
What goes ... Views: 1740
Have you heard people say that long sales letters don’t work? Some people claim they’d never read one. It’s always interesting when people say that.
What’s the right answer? The right answer is we’ll read things we’re interested in - a book or a sales letter. You might not watch a video ... Views: 738
For many people, the day after Christmas Day is often a ‘let-down’. It seems like the hurry, the pressures, the deadlines, the joy, the gifts, the food – all that which leads up to Christmas just goes away after midnight – poof!
Well, the very same thing happens in our business. When you ... Views: 964
If you want your website content to attract clients, you need to know how to speak their language. Here are five steps that will make your home page a client attraction magnet:
1. Provide real solutions. To capture the attention of your ideal clients, you want to talk about and provide real ... Views: 677
We all know how important it is to follow up with a client after we do the work. The question is how to do it well. One of my newsletter subscribers asked me to address this issue. Actually, her exact words were, “What is a good way to word a follow up email once you’ve shipped?” So, here we ... Views: 1111
You are the brand.
People are the tangible, experienced expression of every brand.
The first time I ever heard anyone talk about the importance of branding, I was sitting in a room with a group of other twenty-something year olds in training for my first job out of college. Our boss was ... Views: 485
Is there anything more important than visibility to the solo entrepreneur? Your first reaction might be… yeah, sales. That would be putting the cart before the horse. People can’t do business with you if they don’t know about you. It starts being visible.
Solo entrepreneurs can’t afford to ... Views: 1555
How far are you willing to go to get the word out about your business? How about 18 miles? That’s how many miles my client walked to distribute 1000 fliers to market her business. Impressive. She’s going to do it 7 more times.
We built a marketing campaign that’s perfect for her business. ... Views: 1274
Could you be experiencing self sabotage? Sometimes as a new business owner gets clear about what they offer and their marketing message, good things start to happen. But then, you might hit a bump in the road where resistance shows up. For example, you might meet prospects who are excited to ... Views: 618
Have you ever turned down an opportunity because you were afraid? This has happened often in my life because of my fear of water and, no doubt, this translates into many areas in the life of an entrepreneur.
Well, this past week, I had a situation come up which included a ‘water experience’ ... Views: 1042
The internet has become a part of our life. We are no longer just can not live without a computer, and the principle and the Internet itself, and may not even exist. We find the information, just relax, we even traveling with the help of internet.Of course, the World Wide Web is capable of many ... Views: 1120
Hiring a virtual assistant (VA) to help you handle tasks that you can delegate is one the best ways to be able to grow your business. Taking this step frees up your time to focus on what you do best and attract more clients. But how do you choose the right VA?
1. Write down all the things ... Views: 614
When I put a call out for article topics I received a lot of requests for beginner’s marketing information. Really, sharing thoughts on marketing your business is good for all of us. It’s something we can always use a refresher on.
So, here we go.
The main key to marketing effectively is ... Views: 833
Salespeople are as individual as snowflakes. The way they communicate, sell, and build relationships is equally unique. If you want to lead them, you have to meet them where they are.
Here’s what often happens in sales departments all over the world. The sales manager picks a goal, picks a ... Views: 770
Have you ever walked out of a sales meeting feeling that it went really well? You had a great conversation, they seemed very interested. However, afterwards you couldn’t get the prospect to return your phone call? It leaves you scratching your head and wondering what’s going on.
What ... Views: 729
An important part of client attraction involves knowing how to make your current clients feel special. There’s a concept I really like by Joe Polish and Dean Jackson, my friends and brilliant marketers. They think beyond attracting clients to keeping your current clients happy and then staying ... Views: 579
"Marketing is too important to be left to the marketing department." ~David Packard, cofounder of Hewlett-Packard Company
I remember as a child when the biggest brands looked and sounded like this: "New! IMPROVED! BUY! NOW!" Their words shouted figuratively and their announcers shouted ... Views: 1263
When I begin to coach clients I ask them to share with me:
- What do you want to do with your business?
- What results do you want to accomplish?
To support you in moving towards those desires I start with identifying where there are ‘energy mismatches’ that may be holding you back from ... Views: 1475
When did the word marketing become such a bad term? When was it that marketing became associated with manipulation and the idea of making people do something they don’t want to do?
As a business owner, you should be in love with marketing, because it’s a tool – a tool that allows you to get ... Views: 755
This is the first in a series of articles that will explore how an important new approach to managing prospects and customers can help you obtain perpetual sales growth.
You hear it so often these days that it has become cliché: that sales growth comes in waves. It’s a notion that suggests ... Views: 1670
One of the problems with business in general, Information marketing, and some niche businesses, is that everybody’s fishing in the same pond. So, what’s the best way to grow your business even with heavy competition?
Let’s say your business universe has 100,000 people in it, and ... Views: 747
“What is it you do?” This was a question I asked repeatedly of the entrepreneurs at our Increase Sales and Profits workshop this week.
“And why do I care?” Yes, I am that blunt when it comes to understanding the introduction being made by entrepreneurs at networking events, or workshops, or ... Views: 922
By being able to apply data append services to a customer database, can bring with it more power than you realize. One of the most important business resources can be it's customer database, as you may very well realize. It helps you remain in contact with your current customers, strengthening ... Views: 829
Are you and your business more like a fire hose or a dripping faucet? As marketers and business owners, we sometimes want to give everything we know to our clients, as soon as they come to us. That’s being the fire hose.
You have all this information in your head, that you have ... Views: 910
“Why does it always feel so hard?” One of my clients said this to me last week when we were talking about what it takes to grow a business. Have you ever felt this way?
Then I say to you – you’re doing it all wrong. Yes, growing a business can be hard work – in the words of my mentor, Larry ... Views: 949
One question I get from clients all the time is, “How do I connect with ideal prospects though online sales pages in a way that is authentic, creates a heart-to-heart connection AND generates income?” Then I love to share my five proven steps to EnergyRICH® Soul-filled selling success so you can ... Views: 1554
You worked hard on creating content and promoting your site simply to get people to read your post but yet they bounce … and quickly! The fact is to have a successful blog your readers need to fall in love with what you offer so that they will return! Of course this won't happen if people who ... Views: 1473
How do you make money with live streaming at your events?
There is certainly money to be made with live streaming at your events, if you do it right.
The first thing you need to do is decide if you’re going to live stream your event. Now, there are some advantages and some disadvantages ... Views: 913
At my workshop last week, many of the women entrepreneurs spoke about their frustrations when it comes to attracting ideal clients. They said they wanted to learn whatever it takes to make more money. And yet, on follow-up phone calls with most of them, I learned the real truth.
They say one ... Views: 1079
Are you struggling to come up with your business name? This can be one of the biggest stumbling blocks for people who are starting a new business. You want to get the name right, maybe have something clever or memorable. I understand the desire, and other experts may disagree with me, but I ... Views: 576
Consistency in your marketing and consistency in your business equals huge success. You want to always be top-of-mind.
Always be dripping on your clients with information, with marketing, with what’s next. What’s the next thing that you would like for your clients to do?
If you’re ... Views: 824
Project Loon is a current undertaking by Google that offers many possible scenarios but its intended purpose is to carry internet signals to the most remote regions on earth! The concept is to deliver signals to those who can't find internet service otherwise by deflecting signals off high ... Views: 1602
It’s not sexy, but it’s the truth.
What do you think I am talking about?
Well, if you are anything like my client, you will have no idea either, and even when I said it out loud specifically, he had no idea what I was talking about.
You might be able to empathize. He is in a tough ... Views: 1103
I not only HEARD that expression a lot in the past week, but I LIVED it. When is the last time you GAVE first or are you stuck in the scarcity mentality? It’s the old ‘I can’t because……….”
The experiences I had last week stretched me in many ways. Like many entrepreneurs, I strive to ... Views: 900
So often sales people find themselves working hard but not accomplishing much. In my view, there’s a lot of activity but not much productivity. Having sold and coached salespeople for many years, I’ve identified some reasons why this is happening as well as solutions.
1. No clear ... Views: 1125
There is a new and revolutionary way of marketing which has developed that has turned traditional methods on its head. An attraction marketing system means you now do not have to hunt for folks to sell your products.
Back in the day folk wasted countless hour’s cold calling on the phone and ... Views: 1109