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Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they ... Views: 1512
Even if you never place a cold call, you still have to reach people by phone. That customer who was so interested last month never called you back, and now you must call her. You call once, twice, three times, but you can't get her in person. How can you manage to close a sale if all you ever ... Views: 1585
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that attracting new clients is the answer, but this isn't ... Views: 1619
Have you ever had a client say, "Oh, I didn't know you treat headaches." or "Massage can't help a tendinitis, can it?"
Have you ever felt like hitting your head against a wall? I certainly do when I hear those kinds of comments.
The truth is that most of your clients - even your most ... Views: 3200