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Do you feel like you are rushing through your day and not giving any one thing your full attention? I know how easily this can happen because many people use a multi task approach which leaves them feeling scattered and their projects incomplete.
Let me share what I do. First, I have a ... Views: 573
Generating blog traffic by guest posting on the blogs of others has long been an accepted and effective way to attract people to your own site! Changes in how Google now views this practice however has led many bloggers to no longer accept offers for guest posting on their sites! This has now ... Views: 1375
Creating content for distribution is the backbone of how most businesses grow online and happens to be a very effective marketing strategy! Whether you blog or use static websites the need for useful information is critical in order to gain and hold the attention of others on the internet! The ... Views: 1307
Are you a celebrity? Have you ever thought about using celebrities in your business? You might think it’s too expensive for you to use celebrities or that you can’t afford it. It can be expensive, if you’re looking to use names like George Foreman, Kathy Ireland or Barbara Corcoran.
You ... Views: 979
Diversifying your investments as well your products and services can help you to tap into a broader market share, it can help to reduce your financial risk by spreading it over multiple ventures, and it can help to grow your wealth more quickly.
But, too much diversification can be a bad thing. ... Views: 1304
Congratulations! You've just completed the finishing touches on your brand new website, and now you're ready to launch it to the world!
Except...how do you do that exactly? It's not like you upload it and your ideal clients magically find you.
So, what you need is a launch guide for your ... Views: 612
I know that many women entrepreneurs work really, really hard in constant efforts to achieve more. I am often asked about my approach to this.
The one habit that has served me well, both in good times and in bad times, has been to have an attitude of gratitude. With Canadian Thanksgiving ... Views: 856
There are numerous reasons to blog when selling affiliate products, chief amongst them is the ease with which it takes to launch your site! What we're addressing here today is not the technical simplicity of maintaining a blogging platform however but more importantly how it helps you to build ... Views: 1211
There’s a lot of skepticism and questions about direct mail and more specifically about whether direct mail still works or not.
A few of the things to consider when you’re thinking about sending direct mail is whether to use a live stamp or not? Should you use a live stamp or is it ok to ... Views: 1039
“If you ever watch ‘Dragon’s Den’ (on Canadian TV) or ‘Shark Tank’ (on U.S.A. TV), then you know that there are some simple rules for success. I had the pleasure of hearing one of the ‘dragons’ speak at a luncheon recently and want to share his tips for success with you. Jim Treliving kept it ... Views: 998
“Well, it all just looks so simple!” Don’t you just love it when people say that to you about something you’ve been working on for close to a year?
I love that statement because it means that I have pulled it off – I have done a great job and people have had an incredible experience. Here, ... Views: 977
In this new four-part series of articles, we’re going to look at the steps you can take in your own business today to build a sales force that can help you steadily grow your presence in the marketplace in the years ahead.
To keep things simple and easy to read, the seven points we are ... Views: 1481
As a woman entrepreneur, who seriously intends to succeed in business, attending live events is a MUST-DO activity! It is simply the best way to make connections and develop the know-like-trust factor.
If you are one of those people sitting at your desk thinking and believing that prospects ... Views: 1061
Sometimes my clients tell me fear of failure is holding them back from getting started. They feel stuck or frozen around their business and battling this causes them to miss deadlines, and avoid decisions and standing up for what they want.
I want to share a fantastic book with you that ... Views: 635
They say people buy based on emotion; to alleviate or avoid some sort of pain. The challenge for salespeople is to find that pain. Sometimes it is very clear and other times it is hidden.
Unfortunately, many salespeople don’t understand this. They believe that EVERYONE needs or wants what ... Views: 1238
The thumb rule of good marketing is that it’s better to hold on to a customer than to acquire a new one: In order to do this you have to stay in touch with them via frequent, high quality correspondence. This communication may take many forms. In this article we’ll take a look at some of the ... Views: 628
If you're looking for a quick way to turn website visitors into customers, it's time to try a new approach. Directing customers to a specialized landing page instead of your main site provides a targeted way to increase conversions if you choose the right design.
Simply put, a squeeze page is ... Views: 966
Content development is of critical importance when blogging however choosing topics for your blog should be done by committee! What I mean here is your readers opinions and suggestions should be given serious consideration concerning what it is they want to see posted on your site! As a blogger ... Views: 1380
Want to reach more people in your business! Is it time to step out in a bigger way? Well, one of the best ways I know, to grow your business and grow your list, is to host a live event.
This is not something that comes together over night. One of the reasons I am successful when it comes ... Views: 903
Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a ... Views: 1369
Food, kids, pets, money, health, and sex. Yes, these are each topics with large audiences and interest, at least in North America and some other countries of the world. You may have personal or professional expertise in one or more of these topics. Seems like any of those would be a great place ... Views: 1715
Wouldn't you love a simple formula for easily growing your small business? This could be just what you are looking for:
1. Create a how-to information product reflecting your expertise.
2. Sell or license many copies of the product to a large company.
3. Guide the company toward using your ... Views: 1232
In sales, in order to match the proper product or service to a customer's direct need or desire, there is something that all master sales professionals must do. That is... ask the right questions.
The Socratic method has never been more pertinent as it is in sales and marketing. Seeking to ... Views: 831
When two participants in my coaching group asked how to go about putting on a teleseminar last week and I went through the same explanation twice, it was a clear signal that it was time to share a module giving the whole group a step by step formula on just how to do that.
It was great ... Views: 1143
I was speaking to a client this week and she said she felt stuck. She had been working on her business to get lots of practical pieces in place such as her website, her programmes, her leaflets, Facebook business page, newsletter, and so on and with those achieved she said she felt stuck.
“I ... Views: 974
The only referrals that matter are the good ones. Sounds like a no-brainer statement. However, too many people don’t get it. It’s my belief that their thought process is slightly mixed up. They either think that offering a referral (regardless of its quality) will make them look good, or they ... Views: 1080
Celebration and happiness knows no bounds. People like to live each and every moment of their happiness and celebrate it with great joy and fervor. For that, people arrange all sorts of parties in terrace and lawns and their near and dear ones are invited to become a part of their happiness. The ... Views: 740
Using social media to promote your business is a common and acceptable way to increase sales online! Social marketing however can be very time consuming if you don't have a predetermined strategy designed to help you be more productive with how and where you invest your time and efforts!
Here ... Views: 1168
To attract clients, I recommend putting together three different packages.
1. A premium program offering the best value with a less expensive price per session.
2. A mid range program.
3. A low -end option that reduces the barrier to entry.
Let’s say the number of sessions would be ... Views: 535
To really play a big game in your business and make a great impact with your clients (and therefore your income), you must be really, really good at what you do. In Malcolm Gladwell’s book Outliers, he explains how those who are truly masterful at their skill or trade spend at least 10,000 ... Views: 695
In this technology-driven age, mobile-friendly websites are important. As technology evolved, using smart devices became more popular. More and more people use smartphones and tablets to access the Internet, and this is especially true for people who are always on-the-go.
A good percentage of ... Views: 1276
You know you would like to do it, but you don’t know how.
You want to get started, but think it’s too complicated.
You wonder if the time you invest in it, is really worth it.
What is it?
Blogging.
Blogging is a type of article marketing and is often written more informally. Blogs can be ... Views: 1558
All businesses whether you’re Apple or a small retailer face problems of increasing their business list for potential sales leads. Generating new leads which can hopefully translate into sales is an endless challenge every day for all kind of businesses and almost every industry.
Problems ... Views: 942
Since being a good blogger requires an investment of time and patience it stands to reason there will be many lessons to be learned along the way! The fact is to have a successful blog you'll need to learn how to stay motivated even when your efforts are NOT producing the results you want! Over ... Views: 1408
Where can leaders find the next breakthrough business models and strategies that will delivery superior corporate performance? I believe that such innovations will come from having closer relationships with, greater mutual understanding of, and more meaningful interactions with all stakeholders ... Views: 1499
Entrepreneurs are rarely indifferent to how others value their businesses, but their reasons vary in why they care. For some, valuation is a primary goal. For others, it’s a scorecard delivering a sense of what progress has been made. Still others like that increasing enterprise value can help ... Views: 1520
Artists have long held a privileged role in society, allowing them to spend more time “seeing” what is going on than do most others. In addition, artists’ perspectives have often been sought by those who want to transcend the mundane to draw closer to the sublime.
As a result, a greater ... Views: 2360
As an entrepreneur, you know you excel at several things. You are really good at what you offer and there are some additional “back office” skills that you handle well too. But you are not good at every single thing, nor should you expect that of yourself.
Sometimes clients who have a lot of ... Views: 568
Google AdWords is a (pay per click) marketing tool that can help businesses and individuals promote their products and services. Whether you're looking to run a targeted local ad campaign or appeal to an international market, AdWords can be a powerful tool for driving traffic to your website and ... Views: 1260
A few weeks ago I received phone call from a local business in San Diego. He told me that he’d been reading me blog and receiving my Local Business Marketing Success newsletter for years and found the information helpful. He then proceeded to tell me that sales at his company had declined ... Views: 1204
This guide was created for small business owners, entrepreneurs, bloggers, authors, or anyone seeking an improved lifestyle through Internet marketing. It outlines the essentials to online marketing success and a plan to help strategize growth for new websites and concepts.
Firstly, most ... Views: 1795
Are you working in clutter in your office? Have you actually moved to a different working space just so you can spread out, breathe, think and function effectively?
When there is chaos on the inside, there is chaos on the outside. For me, I always know I am facing a challenge of some kind ... Views: 922
Are you looking to find more clients to grow your business? I often talk about the “warm letter” as a powerful way to enlist the help of your current network of friends, family and colleagues. Most people know about 250 people before they even start networking. That’s a lot of contacts! Think ... Views: 612
Tradeshows can be a great way to connect with clients, prospects and referral partners. It’s good to ‘be seen’ and to see what’s out there. However, if not handled well, a tradeshow can be an expensive waste of time. So, what can you do to improve your odds of success? Have a plan and work the ... Views: 1096
Has this ever happened to you? Things are finally starting to fall into place. The phone rings, new clients show up and you start meeting joint venture partners to help grow your business. Yay! Things are looking up and then, it all suddenly falls apart. Clients don’t show up and meetings with ... Views: 538
Delving into social media as part of your business marketing strategy gives you access to a whole new network of potential customers. What was once touted as the "next big thing" is now an integral part of daily business for many companies. Here are just a few of the ways that your business can ... Views: 919
You created a business because you have valuable solutions to offer and are in a position to serve hundreds if not thousands of people in your target market. The key however, to reaching these individuals is to put your message, your content out into the world... consistently!
How can you do ... Views: 865
I get a lot of questions about how to handle client cancellations. This is such a common problem, but many business owners have difficulty knowing the best way to deal with a client who cancels at the last minute. What I’ve found is that you need to know three basic concepts to address the ... Views: 613
Did you think it would be ‘easy’ having your own business? I was driving through a small business area of town last week and commenting to my friend that many people just have absolutely NO idea what it takes to have a business and to succeed in business.
There are so many misconceptions ... Views: 1030
Are you in a business start up and find yourself with money concerns? I can relate and went through this too when I was just starting. To help myself minimize fear, doubt and worry, I did a bunch of things to bring money in temporarily.
I tell the story often of how I started teaching ... Views: 634