Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Marketing Strategy Articles
We are currently looking for an Official SelfGrowth.com Guide to "Marketing Strategy". If you have expertise in Marketing Strategy and your own website and/or product for this topic, please review this form for complete details. The Official Guide Position is part of our Premium Placement Package
SelfGrowth.com Recommended Articles:
I am a coach. Should I put my prices on my website?If life is running you, if you see glimpses of living a life of something more than you need to read this..What does the future coach look like?- Don't Make This Forum Networking Mistake - by Submitted on Apr 05, 2009 from Francis LuiA little more than a year ago, I was browsing a forum and noticed a forum networking mistake. It was on a forum related to dating advice for men. A “guru” named RL posted an unsolicited article explaining his philosophy on how to meet women. Depending on a forum's rules, there may be nothing ...
Views: 860 - Want to Sell More? Listen More, Talk Less - by Submitted on Feb 05, 2010 from Marlene ChismIt starts off as curiosity about you. "Hey Marlene, did you just publish a book?" Julia waived me over to join her at the local networking event inviting me into her little cluster of friends that included two guys and another female. How exciting, I thought. I get to be introduced to ...
Views: 1960 - Should You Facebook Your Business? - by Submitted on Apr 05, 2009 from Ray WilliamsTraditional business practice was based on the principle of developing a great product or service and then finding customers to buy it. Then came the marketing and promotion so as many people knew about your product or service through advertising, promotion, stores, etc. The same kind of ...
Views: 1469(9 votes) - When Should You Use Jargon in Your Copy? - by Submitted on Apr 03, 2009 from Francis LuiIt can be confusing whether you should use jargon in your copy. If you use too much jargon, you run the risk of confusing your prospects and making the copy hard to read. On the other hand, if your audience understands the jargon, but you made the copy too simple, they may get annoyed. They ...
Views: 1170(1 vote) - Building Community Through Marketing Partnerships - by Submitted on Apr 03, 2009 from Ann RansonAs associations and businesses in general look for ways to decrease expenses while maintaining or growing revenue and services, all options are on the table. Combining resources through marketing partnerships can be a powerful and profitable business solution to pursue. Why ...
Views: 1212 - How Much is Internet Marketing Costing You with Your Stay at Home Mom's Business Opportunity? - by Submitted on Apr 02, 2009 from Mark PhelpsOne common complaint you see in Internet marketing discussion forums is the amount of money people are spending in comparison to what they are actually earning. However, when you analyze this you will find that most people really do not know how much their Internet marketing business is costing ...
Views: 1360 - 2 Marketing Blunders You Can’t Afford to Make! - by Submitted on Apr 02, 2009 from Melissa GaltIn today’s challenging marketplace there are already so many problems that you really can’t afford to make any on your own! This is a time to sit up, pay attention, and work on your business. And yet so many business owners are doing the opposite; they have put blinders on and appear to be ...
Views: 1031 - On Being a Marketer - by Submitted on Apr 01, 2009 from James ArmstrongFollowing is part two of an interview with Cheryl Benton, owner of 747 Marketing. Their website says, "We've built a consulting business that helps our clients gain unfair competitive advantages by outwitting the other guys." Visit Cheryl Benton’s website simply by Googling 747 Marketing. ...
Views: 1900 - Leveraging Your Brand: The Key to Survival - by Submitted on Apr 01, 2009 from Melissa GaltStop operating in a vacuum and realize that you are part of a team of vendors, suppliers, and service specialists who deliver a product to the consumer. The key is to create your own team rather than allow the consumer to shop for each resource. This is called leveraged branding. It could be a ...
Views: 857 - Business Building Blocks: The Difference between Success and Failure is Asking - by Submitted on Apr 01, 2009 from Melissa GaltToo often the difference between and success and failure is simply in the asking. You neglect to ask for the raise, you fail to ask for the sale, you forget to ask for referrals. It is all about asking both in business and in life. There are 5 ways to ASK YOUR WAY TO SUCCESS: Ask for ...
Views: 1042 - 10 Ways to Stop Attracting New Clients & Kill Your Small Business in a Recession - by Submitted on Apr 01, 2009 from David GruttadaurioOne of the most reasonable approaches to surviving an economic downturn is to slash all unnecessary business expenses. In their panic to save money, wild-eyed and frothy-mouthed entrepreneurs begin looking suspiciously at their marketing plans. On the surface, advertising cutbacks would seem ...
Views: 478 - What is Your Unique Selling Position? - by Submitted on Mar 29, 2009 from Nelson TanOne of the biggest issues any business would face is its unique position in the market. If you've not got a unique position, then you'll find that you've got nowhere to "stand out" of the crowd throughout your promotion. USPs were originally defined around the 40s as a position a company took ...
Views: 1135 - If You're Making These Web Site Mistakes, You're Scaring Prospects Away - by Submitted on Mar 29, 2009 from Francis LuiThe design of a Web site is important. If you're making these mistakes, you may be scaring your prospects away. You want your Web site easy to use. Prospects should feel in control of your Web site, not intimidated by it. What are some mistakes when designing a Web site? The first one ...
Views: 807 - 7 Tips to Write in a Conversational Tone to Boost Sales - by Submitted on Mar 29, 2009 from Francis LuiIt's important to write in a conversational tone. People are more likely to buy from those they like and trust. A conversational tone gives your copy a friendly vibe. But writing in a conversational tone can be tough, especially if you come from an academic writing background. Here are some ...
Views: 1523(1 vote) - An absolute beginner’s guide to SEO (search engine optimisation) - by Submitted on Mar 27, 2009 from Simon BroderickSo you want to increase traffic to your site. In the long run, as I am sure you are aware, the cheapest way to achieve this is through the organic search results on Google, that is the main results that are displayed along the left hand side of the screen, as opposed to the paid ‘adwords’ ...
Views: 795 - Real No Bull Facts On How To Get The Most From Your Free eBook Marketing Campaign - by Submitted on Mar 26, 2009 from Giselle BenitesEven though I'm going to be short, sweet and to the point you will learn some very easy tactics to implement in your marketing, starting TODAY! First, your eBook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the ...
Views: 1070 - 6 Tips for Marketing Your New Business - by Submitted on Mar 26, 2009 from Lisa MininniWith over 495,000 new businesses started each month, many new entrepreneurs need help making the transition to business ownership. The task in setting up a business can be overwhelming and many new entrepreneurs are overloaded in assumptions about how expensive it is to market their business. ...
Views: 1445 - Respect Your Prospects and Win Their Sales - by Submitted on Mar 24, 2009 from Francis LuiWhen you write your copy, you have to be respectful of your prospects. You can't talk down to them, insult them, or make them angry. If you do, they'll toss your copy in the trash or close their web browser. Don't Write a Google Ad Like This There's a Google ad with a headline that says, ...
Views: 775 - How Important is Grammar in Your Copy? - by Submitted on Mar 22, 2009 from Francis LuiBack in school, you learned all sorts of grammar rules. Whenever you made a grammar mistake, your English composition was returned to you with red ink. Words were crossed out. Paragraphs were highlighted. Maybe your teacher even scolded you for making such silly grammar errors. But when it ...
Views: 921(1 vote) - What's Your Signature System? Here's Why You MUST Have One... - by Submitted on Mar 22, 2009 from Kendall SummerHawkHave you noticed that when you're presented with a "step by step system" you're much more likely to make a purchase? That's because most people crave order and flow. A system makes it much quicker and easier for people to solve their problem, especially when compared to trying to figure out on ...
Views: 724 - Generate Higher Returns from Your Innovation Investments: 4 of 10 - by Submitted on Mar 20, 2009 from Bryan SeyfarthOne way to establish market differentiation is through the introduction of innovative new products. Establishing that differentiation is one thing, but maintaining it is quite another. Here we have put together a ten part series on how to generate higher returns from your innovation ...
Views: 682 - The Most Powerful & Cost-effective Marketing Tool Available - by Submitted on Mar 19, 2009 from Shari BoyerThe most important part of a media campaign or public relations campaign is that you start. The best game plan is going to get you absolutely nowhere if you don’t implement it. If you can afford to hire a public relations firm or media consultant, search for a PR firm that understands you and ...
Views: 2109 - The Importance of Planning and Goal Setting in Building Your Online Business - by Submitted on Mar 17, 2009 from Greg De TisiThis subject can seem very intimidating for many people because humans are naturally lazy. We all want the quickest and simplest way to reach our dreams and happiness. Unfortunately, there is no simple way to the dream lifestyle unless you are blessed with wealthy parents or good fortune. This ...
Views: 1393 - The Future of Advertising is Interactive - by Submitted on Mar 17, 2009 from Paul AshbyDuring all our research one constant shone through, that is that marketing is conversations. Current conventional mass media are weak conductors of knowledge and comprehension. This is because of a number of factors, however the main reason is; they are non-interactive communications ...
Views: 2429 - We’re off to see the Wizard, the Wonderful Wizard of ... - by Submitted on Mar 17, 2009 from Paul Ashby…Interaction. However, before we do, let us review something recently written and published in Marketing Magazine, the author is Marc Ritson, Assistant Professor of Marketing at The London Business School. "A pipe bursts in your house. When the local handyman arrives, he is carrying a large ...
Views: 2518 - Tell Your Prospects What to Do and Get More Sales - by Submitted on Mar 16, 2009 from Francis LuiA common mistake is not telling the prospect what to do at the end of your copy. From our point of view, it seems obvious on what the prospect should do next. We think the prospect should be able to figure it out himself. Spelling out the obvious might even insult his intelligence, we ...
Views: 901 - Warning: U R Contaminating Your Marketing Pool! - by Submitted on Mar 15, 2009 from Diana BourgeoisIn the everyday race for place and space in the online social marketing world, many business owners are getting caught up in the quicksand of believing that pure numbers equal ROI (return on investment). In truth, watching the numbers add up can be a natural high that screams from the Academy ...
Views: 1194 - Business Productivity: Are These 7 Strongholds Blocking Your Success? - by Submitted on Mar 15, 2009 from Kym Moore,Quite often, personal strongholds greatly attribute to the failure of a business. However, if we examine some close-knit areas in our lives, we might easily recognize that some of these elements could be blocking our business and personal successes. Metaphorically speaking, a stronghold is like ...
Views: 2288(3 votes) - 6 Reasons Why a Guarantee Boosts Your Sales - by Submitted on Mar 13, 2009 from Francis LuiHaving a guarantee boosts your sales. If you don't have a guarantee, you should strongly consider having one. Here's why... 1. It takes away the risk from the prospect. Your prospect has worked hard for his money. Most people don't want to risk their hard-earned cash, and that includes your ...
Views: 741 - How To Get Your Clients To Buy In This Market - by Submitted on Mar 10, 2009 from Kendall SummerHawkThe number one question I’m asked in every interview I give is, “Kendall, HOW do I get my clients to buy my products or services in this market?” First of all, I have both GOOD news and even BETTER news for you. The good news is that this problem IS solvable IF you know how to wisely position ...
Views: 981 - What is a Logo? And Why YOUR Business needs one - by Submitted on Mar 07, 2009 from R BlackWhat is a Logo? And Why YOUR Business needs one Does your business have a logo? No? Then YOU definitely need to read this! Six plus+ reasons why your business needs a professional corporate graphic identity to separate yourself from your competitors & potentially gain more customers! It is ...
Views: 660 - Internet Marketing is Popular and Inexpensive Way to Market Your Business - by Submitted on Mar 02, 2009 from Serena CarcasoleDo you want to hear my answer to why Internet Marketing is so popular? It's simple, really - 250 million. You're probably thinking - what the heck? Ok, ok, let me explain - 250 million is approximately the number of Internet users in North America, according to Word Internet Usage Statistics ...
Views: 987 - Claim a Niche Market for Guaranteed Business Growth - by Submitted on Mar 02, 2009 from Serena CarcasoleDoes your business have a specific focus? Are you considered an expert in one particular area? If you're not the go-to person in your industry of choice, the problem could simply be that you're spreading yourself too thin. Let's say, for example, that you own a floral shop. Until recently, ...
Views: 1303 - How to Use ‘Personality-Based Marketing’ to Build Your Business - by Submitted on Mar 02, 2009 from Larina KaseAs you know, marketing is all about psychology. Most people think of the psychology of their prospects because we must direct our efforts towards our prospects’ needs and wants. While this is certainly important and I teach these ideas as well, equally important is the psychology of YOU. I ...
Views: 2014 - The Three R's of Branding - by Submitted on Feb 28, 2009 from David CohenEveryone has heard of the 3 R’s of education: “Reading, wRiting, and aRithmetic”, but have you heard of the 3 R’s of branding? They are Recognition, Reputation and Reaction. Recognition: We want our products to be recognized. We want the hard work that goes into packaging our products and ...
Views: 2148 - Getting Started Blogging (and Branding) - by Submitted on Feb 28, 2009 from David CohenHere are some reminders to help you get started with your first blog, and some tips to help support your brand: Think “Themes”. Before you start writing, think about what you want your blog (or weblog) to be about. If you want your blog to support your branding it shouldn’t simply be an ...
Views: 1436 - Speaking - From Free to Fee - by Submitted on Feb 27, 2009 from Lenny LaskowskiMany people often ask me what it takes to get people to "pay" you to speak. Before an organization is willing to pay a speaker they need to feel there is value in what the speaker has to say. Keep in mind speaking for free does NOT mean that you do not offer something of value. The goal of ...
Views: 1506 - What a Difference a Decade Makes to Marketing - by Submitted on Feb 26, 2009 from George TorokImagine that you could continue to market successfully the same way for ten years. Do you like that thought? Well delete that daydream because it just isn't so. Welcome to marketing 2008. It's more threatening, more promising and more exciting. Buckle your seatbelt, take your motion sickness ...
Views: 1291 - How to Increase Website Traffic - 3 Methods of Advertising Online - by Submitted on Feb 26, 2009 from Mariano JaucoThere are different methods to getting more traffic to your website or blog. So which is the best METHOD? In this post I am going to touch on three methods of increasing traffic. Why do websites fail? One of the main reasons why many online businesses fail is due to the lack of TRAFFIC! ...
Views: 1467 - The Marketing Power of Emotion - by Submitted on Feb 25, 2009 from Rodger PriceDo you have a memory of an event so intense that when you think about it, the feelings come flooding back and you can actually experience it again? I had one of these episodes today as I took my daughter to her kindergarten evaluation. As I waited outside the school for her to come out of the ...
Views: 1363 - Seize the Power of Marketing Relationships - by Submitted on Feb 25, 2009 from Rodger PriceOn a vacation in Costa Rica, I went on an expedition to a dry rain forest. The name is a misnomer as the forest is populated by a vast array of plants and animals. From the jungle floor to the huge canopy overhead, hundreds if not thousand of species surrounded me. In this rainforest I saw one ...
Views: 1171 - 5 Tips for Attracting More Business by Networking - by Submitted on Feb 24, 2009 from Merlyn SanchezNetworking can be an effective marketing tactic if done properly. However, if you talk to some business owners and solo-professionals they’ll tell you that it doesn’t work. Many of them have spent hundreds of dollars joining groups for the purpose of networking for new business. Unfortunately, ...
Views: 545 - Build Your List with Article Marketing in 5 Steps - by Submitted on Sep 26, 2009 from Carma SpenceAre you looking for an inexpensive way to build your list over the long-term? Then I suggest you write great articles and post them on articles directories. Although not a "build your list fast" technique, article marketing can be a powerful way build your list and grow your perception as an ...
Views: 1405 - 5 Ways to Use Your Blog - by Submitted on Sep 26, 2009 from Carma SpenceWe all know that blogs have emerged as powerful marketing tools, especially for the solo entrepreneur. This is, in part, because blogs fare so well in search engine results. This fact alone has led to the evolution of many marketing tactics using the blogging platform as their base. Here are ...
Views: 1367(2 votes) - Plan Your Blog for Success - by Submitted on Sep 26, 2009 from Carma SpenceAs a solo entrepreneur, it is especially important that you have a plan for your business, including your blog. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of the way. Believe me, I know how easy it is to get sidetracked by new ...
Views: 1336 - Design Your Blog for Business - by Submitted on Sep 26, 2009 from Carma SpenceA blog for business is a bit different from a personal blog, as you probably already guessed. When you plan your blog for success, you should also give some thought to what your business blog will look like. Your blog's layout and design plays a big role in how effective it will be. Here are ...
Views: 1382 - Recession Proof Your Business: Create The Optimum Client Experience - by Submitted on Feb 24, 2009 from Andrew LudlamI’m almost certain this is where many businesses go very wrong! You see, your clients are vital to your survival. Yes, a very obvious statement, but don’t underestimate this fact. Ever. Your clients are the only people that will ensure your business survives and thrives during the recession. ...
Views: 1494 - Expand Your Biz with Facebook--It's Fun! - by Submitted on Feb 24, 2009 from Julia StegeMy husband says it's stretching it to call it, "work." There I am scanning photos from the late 60s saying, "Oh, this one's perfect!" as I upload one to Facebook and tag it with the name of a childhood friend. Or maybe I'm planting a flower on someone's "Little Green Patch," an act that helps ...
Views: 998 - How to Market Your Hypnosis Web Site - by Submitted on Nov 21, 2018 from Jon RhodesYou can have the best web site in the world, and it is highly likely that nobody is interested, unless you take steps to market your site. What many people who first enter the world of web business don’t realize is that a lot of hard work is required in order to create a successful web site. ...
Views: 5808(1 vote) - How To Increase Your Customer Base - by Submitted on Feb 23, 2009 from Toni GrundstromUsing direct mail postcard marketing, exclusively, will help attract customers and grow your business or professional service practice. Repetition is key to your postcard marketing success. A monthly direct mail postcard marketing campaign will cost approximately six dollars per name per year - ...
Views: 2740