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You can have great products and fantastic service and still fail as a business. One common reason why is there may be no public knowledge of the business in the first place. If you want to actually sell your products to consumers, a marketing plan is essential. Thankfully, there are plenty of ... Views: 1200
As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business.
All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s fast-changing world, what does that look like?
Below ... Views: 1565
Proper Bench Boat Seats
Boat seats are for providing comfort for customers and come in variety of designs. Boat bench seat is one of the types of boats which provide comfort with cushion inside.
Technically most of the bench boat seats are made of foam padding. most expensive of a range of ... Views: 793
Installing Leaning Posts And T-Tops
As you may be already aware, T-tops and lean posts are very useful structures to have on your boat. But since you may have already spent a considerable amount when purchasing your boat you might want to find an affordable way of installing such an accessories ... Views: 601
What Are T-Tops And Leaning Posts?
A boat T-top is one of the most important protective structures you can have on your boat. While out in the water you and your passengers on board will be exposed to very harsh environmental conditions. It is then you would feel the need to be sheltered from ... Views: 641
5 Members Every Growing Business Needs on Their Team
Many businesses begin as a solo-entrepreneurship. With one person who has a vision, passion and skill that compels them embark on a journey so they can make a difference in the world and build a successful business along the way.
But ... Views: 1183
As a marketer, you likely spend a lot of time in meetings. But, this can often be wasting the valuable time you could be using to get projects completed. It is important that you take advantage of all of the time management tools at your disposal, and learn how to make meetings a lot more ... Views: 1505
Advancements in technology have bought in new opportunities to the doorstep for a host of businesses. And technology is nowadays a part of all that a business does.
Technology is not just used for a business's internal processes; it's a part and parcel of marketing a business as well. We use ... Views: 1198
Some factors which define the success of a business entity include having a great idea, and putting the idea to practice.
One has to take care that one is possessed with the capability to wind up the task all the way through. So if one is possessed with a great idea, but does not have the ... Views: 1079
Many people dream of buying a new car, partly because they assume, sometimes wrongly, that it will be completely reliable and they will never have a real problems with it. Whilst a new car generally is very reliable and will have a manufacturer's warranty for a period of years, some people do ... Views: 1188
Tis the season for holiday sales!
Shoppers are flocking online in search of gift giving ideas. According to Mashable, “65% of shoppers tap social media looking for the perfect gift … and two out of three shoppers purchased a gift they found via social media.”
So what are the best ways ... Views: 1539
The e-commerce business has grown manifolds in India in the last decade. While we find a larger number of e-commerce brands in the online marketplace, another very noticeable trend is that a greater number of customers now prefer to shop online.
Correspondingly, the competition has bred newer ... Views: 1118
I’ve been blogging for years and can’t imagine not having this avenue for getting my message out to market. Blogging also allows me to build community, position myself as a thought leader in some circles, generate revenues and write about virtually anything I want to teach on or express my ... Views: 1369
How Stories Greatly Enhance Your Business Brand Positioning
Have you incorporated your story into your business marketing?
I recently attended a live event, WOW – Women of Worth, at Harrison Hot Springs where several women took the stage to inspire, educate and motivate the ... Views: 1024
3 Techniques You Can Use Right Now to Improve Your Ability to Succeed
Most people struggle with reaching success. At times it seems like everything is working against us, but the truth is, we are not working with success. There are tools and techniques that can greatly increase your ability ... Views: 1996
The first page users will see in your opt-in process is called your landing page.
A landing page is just a special type of web page that we use to focus the user’s attention on our offer. A great landing page has two and only two outcomes – sign-up or go away. And that’s exactly how we want ... Views: 1148
Contrary to what you may think, not all lead magnets are created equal. This can be particularly challenging for entrepreneurs that work in passion-based industries.
The reason being, most passion-based entrepreneurs are SO knowledgeable and passionate about getting their clients the results ... Views: 764
When was the last time you updated your website?
It saddens me to say that I have many clients who have all but abandoned their website once it was launched. They either get too busy to think about it or worse, don’t realize how important it is to the success of their business.
Remember ... Views: 1227
If you’ve followed me for any amount of time you’ve likely heard me say that I’m not a fan of blogging for many small businesses.
There’s quite a few reasons for that but the largest is the amount of time and energy it takes to start to see consistent results.
In my experience from the ... Views: 678
Question: What is a campaign?
Answer: A series of communications and actions with a specific purpose and a desired outcome.
The reason it’s important to think in terms of campaigns is because the relationship you have with your prospects is a delicate one. Especially early on in the ... Views: 822
Let me ask you a question… Have you ever signed up or bought something online and then un-expectantly, you get HAMMERED with emails?
I bought a light for my wife’s meditation room from Pottery Barn and without knowing it, I was automatically on the force feed diet of promo emails. I was ... Views: 660
Ever since a little kid, we all dream to be a doctor, an engineer or a pilot. And when we grow up, some of us stick to that dream where as some of us realize that we are not made to work under somebody else but we want to be our own boss. That is when we decide to be an entrepreneur.
Being ... Views: 835
Everyone likes the idea of making money without working, and the idea of passive income taps right into that desire. Some financial websites out there talk of “low-risk” opportunities which can earn you money while only putting up a modicum of effort up front.
But there is no such thing in ... Views: 1305
There is ONE BIG THING that you must always make clear when identifying your perfect lead magnet…it is your PROMISE!
What’s the One Big Thing that your lead magnet is going to do, teach or solve for your end user?
There are quite a few areas where you can draw on experience for ... Views: 829
No doubt about it … landing pages will undoubtedly give you the best results when encouraging prospective customers to opt-in your lead magnet, but there are a couple of other methods that should not be overlooked.
1. Sidebar Opt-in
Great options inside of a blog-based website
Form or ... Views: 611
What You Need to Know Before You Sign Up for Yet Another Program
There’s an insidious travesty happening in the entrepreneurial world and I’ve stayed silent about it long enough.
It’s time to expose what’s really happening to unsuspecting entrepreneurs and business owners when it comes ... Views: 1609
Traffic is ANY and ALL sources, both online and offline, that can be used to get your message in front of your perfect client.
Some examples of Online sources:
Facebook
Pinterest
Email marketing
Snapchat
Craigslist
Some examples of Offline sources:
Networking events
Door ... Views: 748
Outsource tasks to outside companies or individuals could have tremendous benefits for your company. Among those benefits is the ability to save money. In fact, there are several ways that relying on outsourcing could cut costs without seeing a drop in productivity. How does outsourcing keep ... Views: 982
When we first think about the idea of a lead magnet and how we can incentivize our prospects to do what we want them to do – most people immediately think COUPON. And quite honestly, coupons can be great lead magnets if they’re done properly, but we don’t want to just think coupons or discounts ... Views: 773
Sharing content regularly on social media is critical for staying top of mind. Yet many businesses struggle to find the time to do daily social media posts.
While sharing timely posts live is important, pre-scheduling social media posts using social media management tools helps you save ... Views: 1153
When Kohlberg Kravis Roberts & Co, the renowned American private equity corporation, acquired the eastern European cable TV provider SBB/Telemach Group, very few people knew who Dragan Solak is.
Of course, when the local (Serbian) press failed to get their hands on the price tag of the ... Views: 3641
Many newcomers to the Internet marketing arena
are not aware that
there is a vast difference between an autoresponder program
and an autoresponder service.
Not knowing the difference,
they often purchase the wrong type of autoresponder, and find out too
late that they have wasted money ... Views: 838
The first time I heard the term Newsjacking I was a bit taken back. Newsjacking? What the heck is that? It brought up images of criminal activity.
But upon a bit of research, I realized that Newsjacking is a powerhouse way to get noticed by the media AND potential clients.
According to ... Views: 1178
5 Important Steps for Defining Your Niche Market
I talk a lot to clients about branding and finding their niche but this can be quite challenging to new entrepreneurs or even seasoned business owners when it isn’t clear what their brand is or who they would ideally want to work with.
New ... Views: 1252
Every business needs customers. Business is, after all, the transfer of goods, services or information from supplier to consumer. If you don’t have consumers – people who want and are prepared to pay for your goods, service or information – you don’t have a business. It’s that simple.
It ... Views: 1202
According to the Bureau of Labor Statistics, about two-thirds of businesses with employees survive at least 2 years and about half survive at least 5 years. As one would expect, after the first few relatively volatile years, survival rates flatten out.
While the health of an economy plays a ... Views: 1526
Recently I wrote a post about 3 awesome books that raise the entrepreneurial mindset, one of them was Carol Dweck’s Mindset in which she famously coined the term ‘fixed’ and ‘growth’ mindset. In this article I want to share steps that would help you shift from a fixed mindset into a resilient ... Views: 1140
Cutting excessive spending is one of those subjects constantly on the mind of business owners. Where to start, on the other hand, is often elusive. Let's take a look at seven ways to get a handle on your company money.
Learn Accounting
Many people would be astonished to know how few ... Views: 1173
How my Growing up on a Farm Fostered The Truth About Building a Business that Will Save You Wasted Time, Money and Effort in the Long Run
When I was 9, our family moved from Vancouver to a 10-acre farm in Bradner. The shock of moving from a city to a farm was definitely felt by all of us ... Views: 1049
The logo for your business is important when it comes to branding and marketing, and it should reflect your business in a positive light.
If your logo design is not up to par, you risk the chance of not being so memorable to your customers or clients. Your goal is to stay in business and ... Views: 1623
Whenever someone hands over money they are a customer. Whether they pay for advice, a tangible end product or a service, they are a client or customer.
One area that is frequently overlooked in terms of customer experience is that of investors. Investors, the critical players in the global ... Views: 1078
Traditionally, the “Battle of the Bays” refers to when the Tampa Bay Buccaneers face off against the San Francisco 49ers. However, a new “Battle of the Bays” is brewing — the Tampa Bay area is starting to rival San Francisco as a major contender in the tech world. In the past year alone, the ... Views: 2447
I see you…
Walking around with a cage around your heart…
You think that you have to be hard, callous, calculating in this world…
And so you hide from the world…
Because that is not who you are…
But you have been hurt…
Hurt badly…
By those who should have loved ... Views: 884
Requirement For Following Proper Maintenance Steps
Any boat owner is very proud of his investment. But apart from the enjoyment you get from taking your boat out to the water or on a fishing expedition, you would need to take care of your boat to make sure it would be able to withstand the use ... Views: 620
Purpose Of Marine Tops For Boats
Among the different types of marine accessories used on boats, the main purpose of installing a T-top is for protection. This protection level imparted by this structure helps to provide shelter and comfort to the passenger on the boat. It is well known that ... Views: 767
Quality boat seats will create a giant distinction when it involves boating relief Anglers, hunters and pleasure boaters all consider seats to stay their watercraft snug for his or her back and backsides. Boat seats will come basic without cushion, to one with a lot of cushioning for optimum ... Views: 581
In the 21st century boat riding has become a very popular leisure activity because of the excitement people gain when traveling through a boat. In order to enjoy a proper boat riding certain conditions should be fulfilled some of them are having a proper boat, having comfortable boat seats, ... Views: 791
Greetings!
Especially for service-oriented business owners navigating business expansion, career change, and retirement, self-sabotage holds the potential to create frustrated havoc instead of joyous satisfaction. From my perspective, based on my own experience and decades of observations ... Views: 1221
Top customer service strategies to create and sustain a profitable business
This weekend Daniel and I were invited to the Abbotsford Airshow as a guest of Chef Michael Dicks of Culinary Touch Catering. He was the official caterer of the 8 Chalets there and served over 5000 guests during the ... Views: 1182
If you look at top business achievers, you will find one common denominator: They didn’t do it all alone.
High performing entrepreneurs and business owners know that to truly excel requires guidance and support.
Are you wanting to be a high-performer?
If so, you might be wondering ... Views: 1083