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Articles from James Clark | Selfgrowth.com
- PR Skills for the 21st Century - by Submitted on Nov 07, 2006 from James ClarkTo an amazing extent, markets coalesce around conversations. In fact, that’s what the popular slogan “Markets are Conversations” (thesis #1 in The Cluetrain Manifesto) really means. If your market conversation turns against you or dismisses you, all the brand awareness or media coverage in the ...
Views: 829 - The Placement Crash – The Failure of PR in the Conversation World - by Submitted on Aug 17, 2006 from James ClarkThe Placement Crash – The Failure of PR in the Conversation World Traditional public relations yields a common problem called “Placement Crash,” which is like a sugar crash in business – something that gives you a brief high, but bottoms out fast and leaves you with nothing. For instance, one ...
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