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Articles from joseph clinkard | Selfgrowth.com
- Field Marketing Is A Two-Way Street - by Submitted on Sep 27, 2012 from joseph clinkardAs field marketers, we aim to give people what they want. But all too often we presume that we know what the consumers wants best without actually asking them. This article will discuss how we can use field marketing campaigns to develop marketing strategies and understand the needs of different ...
Views: 605 - Field Marketing and Technology - a Match Made in Heaven? - by Submitted on Aug 14, 2012 from joseph clinkardField Marketing (FM) is commonly employed in retail markets to help raise awareness of a brand, or to directly engage with customers and boost sales. It covers everything from sampling and 'mystery-shopping' to experiential and guerilla tactics. Figures have shown, time-and-again, that a good, ...
Views: 447 - A Guide to Lowering Marketing Costs - by Submitted on Jul 26, 2012 from joseph clinkardWhen we consider marketing, two truths come-to-mind. Firstly, marketing is the cornerstone, if not the 'supporting wall' of a successful business. Secondly, that it is a costly venture. In fact, in some cases, marketing can actually match the cost of the product or service. Regardless, the idea ...
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