In today’s blog post, I want to cover some important online marketing tips for your website’s online form so you can boost leads and subsequently sales for your business. To be successful in online marketing, your business has to think outside the box, but how much thinking outside the box can ... Views: 331
Pinterest is like cork board on the office wall, or it might be the notes on the front of your refrigerator, a screen saver, or even a family scrapbook. Of course, this is a simplification of what Pinterest actually is, but you get the general idea. You might want to use Pinterest to further a ... Views: 424
Companies often wonder how they can obtain more customers, especially considering today’s consumer is very digitally charged. Of course, if you have a great business, your current customers will refer you to their friends, family, and colleagues, but it’s not safe to put all your prospecting ... Views: 353
These days, your online reputation can be like a rollercoaster, with customers openly discussing their positive and sometimes negative experiences with your company. With the speed of the Internet, consumers are using all types of resources to express themselves, whether it is through a review ... Views: 360
Obviously, the main goal of your online reputation management plan is to shine a positive light on your business and remove any negativity. Leveraging social media to achieve this goal is essential to your online reputation management strategy, but how do you know which social media sites are ... Views: 382
Social media marketing is a smart move for your business. Period. But why is it a smart move for your marketing efforts? In essence, social media marketing fulfills the two B’s of marketing, which are described below.
Branding – The social networking sites allow your brand a chance to be ... Views: 377
Today, I’d like to discuss an important and FREE online marketing tip for your medical practice, whether you’re a plastic surgeon or dentist: you must claim your business listing on Google. Why? If you don’t claim your practice on Google, then Google will just take whatever information it can ... Views: 446
Search engine optimization, OK maybe a monkey can't do it but you have to admit its a catchy title. But SEO has been known to instantly puzzle many with the thought of fresh content, load times, inbound links and site authority. But guess what? It doesn’t have to be so complicated. Search ... Views: 613
Search engine optimization, OK maybe a monkey can't do it but you have to admit its a catchy title. But SEO has been known to instantly puzzle many with the thought of fresh content, load times, inbound links and site authority. But guess what? It doesn’t have to be so complicated. Search ... Views: 369
This post is Part 2 of a 4 blog series dedicated to the new SEO, Social Media and Reputation Management platform launched by Reach Local.
Today’s focus will be the Search Engine Optimization aspect of Reach Cast. Reach Cast combines a proprietary technology platform with an expert service ... Views: 380
Have you ever wondered how other firms feel about Do companies believe pay per click advertising is an effective digital marketing technique? Hinge Research Institute asked these same questions in their recent study called, “How Digital Marketing Delivers Faster Growth and Higher Profits.” ... Views: 385
Does your company have a pay per click advertising campaign through Google Ad Words? If so, have you or your marketing representative ever felt pressed for time to review your pay per click advertising campaign? Well look no further. Here is a quick checklist to diagnose your pay per click ... Views: 354
The title of this blog really gives me a laugh. Over the years, I have heard this a few times from business owners and even recently my manager heard this same comment from a potential employee. Pay per click advertising, PPC, Google Ad Words or whatever you call it is not only a great way for ... Views: 366
Let's face it, we are all addicted. Addicted to the Internet whether it be searching for a local orthodontist on Google, surfing the Baltimore Sun for a Ravens recap or catching up with our friends on Facebook. It is a habit that most Americans have and one, which I would argue, is just part ... Views: 446
How many times have you seen a negative comment on your company’s blog or social media pages? When you see the negative buzz, do you tend to quickly delete all the evidence and move on? What’s your protocol for your online reputation?
Contrary to what you may think, even the most ... Views: 353
Is your firm in the process of exploring new means to acquire new customers? Are you feeling traditional marketing methods just aren’t enough anymore? If so, then this blog post is just for you. Continue reading…
Here’s an option you should consider for 2012: online advertising. While ... Views: 344
Countless firms around the country engage in an online marketing strategy called search engine optimization. The basis of search engine optimization is to have your company’s website rank high in the organic search results whenever consumers research your type of products and services, like the ... Views: 348
This time of year, I am truly amazed at how many business owners do not have their 2012 advertising/marketing plans in place or at the very least, in the process of finalizing.
Sales are the final result of advertising and marketing and Web presence is the new buzz word for businesses that ... Views: 390
After acquiring a new customer, what is your process to source where this customer came from? Do you have a form that asks, “How did you hear about us?” If so, does the form offer a list of possible sources including the Internet, word-of-mouth, billboard sign, etc..? Ideally, you’d want your ... Views: 373
This post will start a 4 blog series dedicated to the new SEO, Social Media and Reputation Management platform launched by Reach Local.
In this post, we'll discuss the highlights of this technology driven service and in posts 2, 3 and 4, I will dive into each aspect of Reach Cast - Search ... Views: 351
How important is your company’s online reputation? Many companies are seeing the impact of online reviews for their business, especially considering the search engines look to this information to rank your website. It can be tough as a small business to keep track of the endless review sites, ... Views: 391