If you teach what you know in some way (as a speaker, author, coach, trainer, or consultant), you'll soon discover that no one buys training, consulting or coaching. They buy a solution to their problems. So, rather than trying to sell your service (a group coaching package, for example), sell a ... Views: 4935
Much has been written on how to locate and define your target market. However, there is a problem with this process. Once you have defined that target market, you're probably completely overwhelmed with all the details and facts you have collected about this target market and have absolutely no ... Views: 4383
Facebook is the most rapidly growing social networking platform, with over 400 million active users (and climbing quickly). With so many users and with people's preoccupation with Facebook, it makes sense to use the "Like" button to help virally spread the word about what you do to others who ... Views: 2820
I recently realized that much of my 1970's childhood upbringing both enhanced my natural tendency toward introversion and prepared me to own a virtual online business. I grew up out in the country, about 10 miles out of town. My friends lived 10 miles from town in other directions (about 20 ... Views: 2400
The blogging platform, Wordpress, has proven itself to be a robust host for an online content management system (CMS), especially with the development of new Wordpress themes and plugins. I was skeptical at first, as I was a devout user of Typepad and kept hearing of so many tech troubles that ... Views: 2358
Fiverr.com is one of the coolest sites that I've discovered in the last year. You can find people offering a LARGE variety of services and tasks, each available for a payment of $5. Of course, you do get what you pay for here, so some of the results aren't worth the $5 you paid, while others ... Views: 2262
Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher's challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so ... Views: 2017
Teleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with ... Views: 1952
For years, I've been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. This strategy has served me well as a way to grow my list. However, what I've discovered during that time is that many people download my ebook and then never open it. So, as ... Views: 1803
I'm just now jumping on the Wordpress bandwagon and am starting to convert many of my sites to Wordpress. Now that I've decided to use this platform, I needed to determine which plug-ins were most essential to my site's success. If you don't carefully select your plug-ins, you can accidentally ... Views: 1786
Amazon's Kindle is a electronic book-reading device that allows people to purchase and download electronic versions of books, newspapers, and magazines. Now, you can have your blog available to Kindle readers, as well. Best of all, you can get paid for this strategy. However, you don’t get to ... Views: 1749
I had a conversation with a potential client this week about her article marketing SEO efforts. She had hired someone to submit her articles to article directories and social networking sites, but she wasn't getting the results she expected. I took a quick look at her articles on one of the ... Views: 1724
If I had to begin my business again from scratch, I would look at forming strategic alliances and seeking joint ventures partners much sooner in my business growth plan. Asking a more successful business owner to help you promote your site or to form an alliance where you both benefit is one of ... Views: 1662
Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your business. The key to ... Views: 1659
Just like Facebook and Linkedin, businesses can now create their own Google Plus pages. I can hear you now, saying, "Oh, no! Not another social networking site! Why bother with this?" The short answer is that Google Plus pages won't be a relevant for every business. But since Google accounts ... Views: 1607
I've often been complimented on my ability to be fearless. No, I've never skydived from a plane or bungee-jumped from a bridge, but I have taken chances and risks in my life that friends told me that they'd never take. Most surprising was that I'd do these things given my natural introverted ... Views: 1604
Continuity programs are the "new" online business model that has recently escalated in popularity. No longer is it good enough to simply sell information products for a one-time sale or sell your services online. Instead, online business owners need to seriously think about changing their ... Views: 1565
I began working with a new client last week in my Automated Authority Marketing Program, and of course, I needed access to his various online services being managed by his virtual team. It's been over a week, and I'm still gathering all the info that I need to be able to access his accounts, ... Views: 1546
Syndicating your articles online, also referred to as article marketing, is the #1 way to drive traffic back to your web site, if done correctly using an author resource box. Why? Because content is king in this new age of Internet marketing. While I've always advocated great content as a ... Views: 1477
Having to market your business, whether online or offline, is the bane of existence for most business
owners. Too many times you get pulled in multiple directions, trying this and trying that, with no real
plan or schedule in mind. Mired down by the details, marketing is often pushed to the ... Views: 1468
Turning your article into video for content syndication isn't as difficult as you might think. Video is a powerful medium, and more and more people are relying on video to get their information. The online video giant, YouTube, has 162.5 million visitors each month, according to Quantcast. ... Views: 1458
Learning how to write a short report can be one of the best and fastest ways to turbocharge your online business. It can also be a great way of creating a powerful online asset for you as well -- that being a large and responsive email marketing list.
How does this occur? One short report ... Views: 1456
I often want to find out more about someone before I decide to do business with that person. To get the information that I need, I Google the person's name and see how well-known they are online and what they have to say. What I discovered in my search is that their social media profiles, ... Views: 1452
As people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by ... Views: 1438
Putting all of your eggs into one basket in your business is never a good idea. Diversity is key, which means that your revenue should come from a number of clients (not just two or three) and preferably should come from multiple sources other than your primary service. These multiple sources ... Views: 1433
Article marketing is still a great way to to drive lots of traffic to your web site, as well as a phenomenal way to demonstrate your expertise to potential clients. In recent years, however, article marketing has taken a beating with the Google Farmer/Panda update, where many article "farms" ... Views: 1428
You've had your blog up and running for awhile, but the blog comments just aren't flowing in. You feel invisible, and worse yet, all the hard work you put into writing your post goes unnoticed. It doesn't have to be that way. How does it make you feel when someone retweets or likes one of your ... Views: 1421
Creating an information product is the first thing most people want to do when they start an online business or transfer their offline business online. Why not? Information products have very low overhead, since they're developed electronically, and other than time for product creation and ... Views: 1415
"I hate to market myself" is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don't realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that ... Views: 1409
"Why isn't my email marketing list growing?" is a very common question I hear from clients. When you start your list, sign ups are great and your list grows rapidly. However, in a few months you hit a wall and experience a big slump in growth. Not to fear -- this is quite normal! Typically, ... Views: 1408
When I began to market my business online, I just started to do things that were pretty natural to me. I'm a great teacher, so I held teleclasses, and I'm also a great writer and researcher, so I began to write about what I knew. Holding teleclasses was definitely a strategic marketing move, ... Views: 1406
Your client attraction device is one of the most important assets of your business. It provides the ethical bribe that entices visitors to your site to opt into your email list so that you can begin marketing to them.
I first wrote about this topic a few years ago. However, I have recently ... Views: 1395
Even though videos are one of the hottest Internet marketing strategies today, I have been very slow to jump on the video marketing bandwagon. Why? Because making a talking head video of myself is about as enticing as dipping my body in honey and watching the flies swarm over me. I've never ... Views: 1395
In my first foray into the self-employed world, I created stenciled floorcloths and wallhangings and sold them in juried craft shows around New England. I did what all of the authors of self-employment books said to do -- turned my hobby into a business. What I discovered rather quickly that ... Views: 1389
Even though I use an amazing article distribution service, not all publications or blogs serving my industry or my target market are on the distribution list for this service or for the well-known, high traffic article directories. So, to ramp up the syndication of my articles yet another ... Views: 1378
How has your blog been working for you this year? Is it bringing you new clients, more recognition for your expertise, or increasing your bottom line? If not, now may be a great time to review your blog and see how you can tune it up.
Blogging should be an integral part of your marketing ... Views: 1372
Today, there are three items that people bring with them when they leave home: their keys, their wallet (purse) and their cell phones. However, because businesses (like Starbucks) are permitting patrons to pay using their cell phone and car companies are creating applications that let car ... Views: 1371
Your client attraction device, also known as an ethical bribe or free taste, is the information that you give away on your site in exchange for a visitor's name and email address. I call it a client attraction device because it helps to build your list. Unfortunately, just like a product that ... Views: 1359
You may have seen some funky looking symbols recently in newspapers, flyers, magazines, or on products. Most of us here in the U.S. have no idea what they are or what to do with them, but I see that the tide is slowly turning. They're called QR codes, or Quick Response codes. They are a 2-D bar ... Views: 1355
For years I've resisted the urge to create a squeeze page for my email newsletter. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. On a ... Views: 1348
Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. ... Views: 1344
As I work more and more with Wordpress, I began to see the need for an installation checklist, or all of those tasks that need to be completed for a new Wordpress installation. Part of my rationale in creating this checklist is to make it easy for my assistant to set up a new Wordpress ... Views: 1340
As an online business owner, you face treacherous Internet security risks every single time you're online. Viruses, hackers, and spam await you at every turn. The reality is that these threats are always going to be a component of being online and doing business online. Unfortunately, they ... Views: 1329
I interview guest experts every month as one of the benefits offered on my membership site. Most of the time, the preparation for the interview is fairly easy, as the guest expert sends all the requested information in a timely fashion. However, sometimes getting the info from the expert (or ... Views: 1323
When you start your online business, you have very few customer service issues. Those that do emerge can usually be handled fairly easily via email or a phone call, and you'll probably resolve most of these yourself. However, as your business grows and you begin to develop products and ... Views: 1311
I see the well-known Internet marketing gurus do this all the time -- they begin to try and sell to me when I first opt into their list. This has worked quite well for them over the years, but I think the tide is turning and people are generally becoming more marketing-savvy. Your list members ... Views: 1308
Social media has been all the rage this year, so it's probably time for you to do a social media audit. This audit will help you determine if you're using the correct social media platforms to reach out to the right people in the right way.
Here's my 7-step method for doing a year-end social ... Views: 1306
Twitter took the world by storm last year. I predict this year many business owners will drop out of the Twitter stream because they're not seeing a valuable ROI for their business in return for the time invested in marketing on Twitter.
This comes, partly, from the fact that Twitter can be ... Views: 1295
There are all kinds of ways to optimize your web site for the search engines, but one of the most overlooked methods is image SEO. It's said that a picture is worth a thousand words, but who knew that image seo, or optimizing your images for search engines, might shoot your site to the top of ... Views: 1279
If you want to boost sales on your web site, the first issue you need to explore is how to increase conversion rates. Conversion rate is the portion of unique visitors to your web site that take the action you want them to take. This action might be a product purchase or a mailing list sign-up. ... Views: 1253