Distributing your articles to various article banks and directories online (what I refer to as article marketing) won't work for you unless you have a well-developed resource box. A resource box is the bio information about the author that appears at the end of the article. Why is a great ... Views: 850
Having to market your business, whether online or offline, is the bane of existence for most business
owners. Too many times you get pulled in multiple directions, trying this and trying that, with no real
plan or schedule in mind. Mired down by the details, marketing is often pushed to the ... Views: 1431
You've had your blog up and running for awhile, but the blog comments just aren't flowing in. You feel invisible, and worse yet, all the hard work you put into writing your post goes unnoticed. It doesn't have to be that way. How does it make you feel when someone retweets or likes one of your ... Views: 1385
If you want to boost sales on your web site, the first issue you need to explore is how to increase conversion rates. Conversion rate is the portion of unique visitors to your web site that take the action you want them to take. This action might be a product purchase or a mailing list sign-up. ... Views: 1213
I watched a really great movie this week, The Help, starring an amazing actress, Viola Davis. I've been watching Viola for years, most recently in The United States of Tara, a Showtime series. Now, with this new role, it seems that Viola is everywhere. Or, maybe I'm just noticing her more ... Views: 1158
Turning your article into video for content syndication isn't as difficult as you might think. Video is a powerful medium, and more and more people are relying on video to get their information. The online video giant, YouTube, has 162.5 million visitors each month, according to Quantcast. ... Views: 1416
I've often been complimented on my ability to be fearless. No, I've never skydived from a plane or bungee-jumped from a bridge, but I have taken chances and risks in my life that friends told me that they'd never take. Most surprising was that I'd do these things given my natural introverted ... Views: 1568
For years, I've been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. This strategy has served me well as a way to grow my list. However, what I've discovered during that time is that many people download my ebook and then never open it. So, as ... Views: 1763
For years I've resisted the urge to create a squeeze page for my email newsletter. A squeeze page is a one-page site, or a landing page on a site, that has one call to action: convince the visitor to enter her name and email address to join your list and/or receive your giveaway. On a ... Views: 1321
What are the best days to send my email newsletter? How many times a week should I blog? How many Twitter updates are too many Twitter updates? Should I repost a status update? These are questions I hear all the time from clients. Until recently, I didn't have any documentation about what ... Views: 1215
Fiverr.com is one of the coolest sites that I've discovered in the last year. You can find people offering a LARGE variety of services and tasks, each available for a payment of $5. Of course, you do get what you pay for here, so some of the results aren't worth the $5 you paid, while others ... Views: 2228
Much has been written on how to locate and define your target market. However, there is a problem with this process. Once you have defined that target market, you're probably completely overwhelmed with all the details and facts you have collected about this target market and have absolutely no ... Views: 4351
Facebook is the most rapidly growing social networking platform, with over 400 million active users (and climbing quickly). With so many users and with people's preoccupation with Facebook, it makes sense to use the "Like" button to help virally spread the word about what you do to others who ... Views: 2785
I consider Amazon.com to be the Internet pioneer for establishing affiliate programs. Their strategy to permit others to sell their products for a commission on affiliate websites has single-handedly help them become an Internet powerhouse and has resulted in Amazon.com becoming a household ... Views: 660
I had lunch several years ago with a colleague in a networking group. We talked about many things and were trying to get to know each other so that we could better understand what might make a great referral for the other. One of the things he told me caused me to chuckle because it was so true, ... Views: 1181
Learning how to write a short report can be one of the best and fastest ways to turbocharge your online business. It can also be a great way of creating a powerful online asset for you as well -- that being a large and responsive email marketing list.
How does this occur? One short report ... Views: 1413
There are all kinds of ways to optimize your web site for the search engines, but one of the most overlooked methods is image SEO. It's said that a picture is worth a thousand words, but who knew that image seo, or optimizing your images for search engines, might shoot your site to the top of ... Views: 1232
Every day, my inbox is filled with emails promoting yet another new marketing strategy or promising results that will cure all of my marketing ills. Most of the strategies are flash-in-the-pan -- here today and gone tomorrow because the next new strategy has been discovered. A few newer ... Views: 1135
As an online business owner, you face treacherous Internet security risks every single time you're online. Viruses, hackers, and spam await you at every turn. The reality is that these threats are always going to be a component of being online and doing business online. Unfortunately, they ... Views: 1296
You may feel as though you're on a hamster wheel when it comes to measuring your marketing. You run, run, and run some more, but don't seem to be getting anywhere. That feeling is perfectly natural if you're not measuring your ROI (Return on Investment) with your marketing. For years, I've ... Views: 771
Today, there are three items that people bring with them when they leave home: their keys, their wallet (purse) and their cell phones. However, because businesses (like Starbucks) are permitting patrons to pay using their cell phone and car companies are creating applications that let car ... Views: 1329
So many business owners are struggling to make more sales in the midst of this recession. Some are succeeding better than others, and even the big discount stores (like Wal-Mart) are reversing managerial decisions to boost their bottom line. I'm not a big fan of Wally World (aka Wal-Mart) ... Views: 1085
Online reputation management is one of the biggest challenges facing businesses today. Have you ever been upset with the way you were treated at a business and immediately vented about it on a social website? Or have you sent an email or posted to a forum about a company regarding your ... Views: 1142
Twitter took the world by storm last year. I predict this year many business owners will drop out of the Twitter stream because they're not seeing a valuable ROI for their business in return for the time invested in marketing on Twitter.
This comes, partly, from the fact that Twitter can be ... Views: 1253
If I had to begin my business again from scratch, I would look at forming strategic alliances and seeking joint ventures partners much sooner in my business growth plan. Asking a more successful business owner to help you promote your site or to form an alliance where you both benefit is one of ... Views: 1631
The blogging platform, Wordpress, has proven itself to be a robust host for an online content management system (CMS), especially with the development of new Wordpress themes and plugins. I was skeptical at first, as I was a devout user of Typepad and kept hearing of so many tech troubles that ... Views: 2319
Now that I've finally gotten a Smartphone, I feel as though I've joined the 21st century, techologically speaking, at least, and can begin to engage in the mobile marketing sent to me by businesses I patronize. I've seen people all around me become VERY attached to their smartphones like a new ... Views: 1160
Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I've recently noticed another trend in Twitter usage that increases its viral marketing capabilities through ... Views: 1185
How has your blog been working for you this year? Is it bringing you new clients, more recognition for your expertise, or increasing your bottom line? If not, now may be a great time to review your blog and see how you can tune it up.
Blogging should be an integral part of your marketing ... Views: 1335
The close of another year is upon us, and with that comes your year-end web site review. Wait, you are doing an annual review, right?
Failing to take a few minutes to review your web site at the end of the year can result in your visitors seeing something like "Copyright 2008" on your site. ... Views: 1050
As I work more and more with Wordpress, I began to see the need for an installation checklist, or all of those tasks that need to be completed for a new Wordpress installation. Part of my rationale in creating this checklist is to make it easy for my assistant to set up a new Wordpress ... Views: 1303
Social media has been all the rage this year, so it's probably time for you to do a social media audit. This audit will help you determine if you're using the correct social media platforms to reach out to the right people in the right way.
Here's my 7-step method for doing a year-end social ... Views: 1270