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Articles from Kevin Waddel | Selfgrowth.com
- What Public Relations Companies Can Do For Your Company - by Submitted on Jun 17, 2011 from Kevin WaddelPublic relations is not simply something that can be written off as an added frivolous expense for companies. More and more public relations is proving that it makes a significant difference in contributing to the bottom-line. Here are some of the many ways that public relations companies can ...
Views: 477 - Public Relations Agencies - by Submitted on Jun 17, 2011 from Kevin WaddelThere are several types of public relations agencies. Some, especially the very big ones, offer a range of traditional and digital communication services to almost any type of client you can imagine. Other agencies are extremely specialized. They either work with only a specific kind of client – ...
Views: 466 - Traditional and Social Media Balance for Pharma Public Relations - by Submitted on Jun 17, 2011 from Kevin WaddelIn order to have effective pharma public relations, it is vital to find that balance between traditional media relations and social media. Key audiences span across both traditional and social media platforms. This is not to say that there will not be overlap, there will be, but having both will ...
Views: 485 - Law Firm PR - by Submitted on Jun 17, 2011 from Kevin WaddelGreat news for law firm PR professionals and those considering the specialty – a report recently posted online say that salaries for professionals in that field are on the rise! There’s actually a lot of information online about law firm PR. Let us take a brief inventory to see if it ...
Views: 529 - Law Firm Public Relations Has Come A Long Way - by Submitted on Jun 16, 2011 from Kevin WaddelIt wasn’t that long ago when law firms distained public relations in the belief that it was something that only merchants did. However, in this highly competitive environment in which long-standing relationships are no longer sacrosanct, law firm public relations has become a booming ...
Views: 448 - Asset Management PR Strategies and Advantages - by Submitted on Jun 08, 2011 from Kevin WaddelPublic relations are happening for every company whether or not they have public relations practitioners working for them. This means that asset management PR takes place on a regular basis. Through having a set public relations strategy, asset management firms can take control of their public ...
Views: 934 - Public relations companies do everything they can to protect their clients’ reputations - by Submitted on Jun 07, 2011 from Kevin WaddelIn the modern world of business, companies are often going for the jugular, so to speak, of competing firms in the same field in order to try and convince consumers, as well as the public at large, that they are the only logical choice in their particular field. This is the case in every ...
Views: 488 - Public relations agencies exist to help their clients deal with bad press - by Submitted on Jun 07, 2011 from Kevin WaddelAs any high school-er will more than willing to tell anyone who will listen knows, image is everything. How a person or entity is perceived is paramount in whether or not that person or entity will succeed in their various pursuits. If people think a person is cool, then they will undoubtedly ...
Views: 496 - Telecom PR - by Submitted on Jun 04, 2011 from Kevin WaddelThe Merriam-Webster Dictionary defines telecommunication as “communication at a distance (as by telephone)” or “technology that deals with telecommunication.” It also notes that the term was first used in 1932. Needless to say, much has changed since the word was first spoken nearly 80 years ...
Views: 488 - PR firms often use pharma social media to change people’s minds about drug companies - by Submitted on Jun 02, 2011 from Kevin WaddelIn these trying economic times, many people do not want to spend money if they do not have to. This is especially true of medical and health care expenses. People without insurance view health care providers as used car dealers, who are trying to up sell them at every turn. They have no real ...
Views: 659 - Management consulting firm public relations can help their clients help small businesses - by Submitted on Jun 02, 2011 from Kevin WaddelThese days, running a successful and hopefully profitable business is incredibly difficult. The current economic downturn has made small business owners in every industry feel the strain. This puts a damper on job growth, which in turn only serves to make the recession that much worse. It is ...
Views: 420 - Telecom public relations firms help big corporations repair their damaged reputations - by Submitted on Jun 01, 2011 from Kevin WaddelBig corporations get a bad rap sometimes. They are sometimes unfairly vilified as lumbering behemoths that do not care about the human impact of the policies, and are only motivated by money. This horrible reputation is so entrenched in the American psyche, that no amount of spin could reverse ...
Views: 654 - Technology public relations firms have to accentuate the positive aspects of technology - by Submitted on Jun 01, 2011 from Kevin WaddelToday’s technological achievements truly are astounding. The things that we can do with great ease today would have confounded and perplexed previous generations. It would have been quite a shock for a denizen of the Middle Ages or from Feudal Japan to walk into a modern day electronics store. ...
Views: 444 - Law firm social media strategy to convince people lawyers aren’t that bad - by Submitted on May 31, 2011 from Kevin WaddelIf a random person on the street of any major metropolitan city in the United States of America and is pressed for their favorite lawyer joke, it may take them a few seconds to come up with one. This is of course not for a lack of trying, or because they can’t think of one, but instead, it is ...
Views: 544 - Law firm public relations companies help lawyers to fight back negative opinion - by Submitted on May 31, 2011 from Kevin WaddelThese days, it is almost a running joke to say that the public’s trust in the legal profession is anything but strained. There are far too many lawyer jokes to make sense of or even to get a feeling for why the public hates the legal profession. Is it a matter of jealousy? Does the average ...
Views: 462 - IT security public relations firms can help IT security firms get a leg up on the competition - by Submitted on May 27, 2011 from Kevin WaddelIn today’s ever changing world, the rise of the cyber criminal has been a somewhat unexpected after effect that followed the rise of the influence of the internet in modern society. Sometimes, people put blinders on and tend to only focus on the positive aspects of a particular advancement in ...
Views: 483 - IT security PR firms can assist security companies break away from the pack - by Submitted on May 24, 2011 from Kevin WaddelThe rise of crime has prevalent throughout all aspects of society. But one of the more troubling developments that accompany this data is the rise of internet crime. Internet criminals have been scouring every single corner of the web searching for angle that will allow them to take advantage of ...
Views: 489 - High tech PR firms have to convince people to purchase their clients’’ goods and services - by Submitted on May 24, 2011 from Kevin WaddelToday, brand new computers sell for upwards of a thousand dollars. And these computers are not even the most expensive computers that are currently available on the market. Sometimes, consumers are hesitant to buy the most expensive and most innovative personal computer as soon as it hits the ...
Views: 553 - Healthcare PR firms can help medical practitioners deal efficiently - by Submitted on May 24, 2011 from Kevin WaddelRecent changes in public health care policy, have brought many long simmering tensions to light. For far too long, the rich have had unfiltered access to top quality healthcare while poorer individuals and families have to forgo treatments early one in a misguided attempt to save money in the ...
Views: 527 - Pitching to Blogs for Hedge Fund PR - by Submitted on May 21, 2011 from Kevin WaddelFully understanding how to pitch to bloggers can be useful in gaining coverage and successfully executing a hedge fund PR campaign. Blogs can be an excellent resource because they often focus on specific areas of a larger industry. This means that they reach an even more targeted selection of ...
Views: 422 - New Approaches for Healthcare Social Media - by Submitted on May 21, 2011 from Kevin WaddelIt is becoming essential for those in the healthcare industry to enter the realm of social media. Each day millions of individuals are using social media platforms to find information, including information regarding health related topics. Here are a few new ways to consider using healthcare ...
Views: 366 - Green Energy PR - by Submitted on May 21, 2011 from Kevin WaddelFor companies of the environmentally friendly persuasion, it’s tempting to want to shout about those efforts from the rooftops in hopes of attracting positive attention. That can be a great move – as long as it’s done correctly. Green energy PR is a specialty honed by many communication ...
Views: 471 - Many PR firms will use financial social media to repair the damaged reputation - by Submitted on May 21, 2011 from Kevin WaddelIn today’s world, the problems regarding the economy are at the forefront of many people’s mind. This is because people are worried about their ability to provide a better life for their families. In years past, individuals of all economic backgrounds could be pretty much assured that their kids ...
Views: 463 - Financial Technology Public Relations - by Submitted on May 17, 2011 from Kevin WaddelIt’s no secret that financial services professionals can benefit greatly from a smart and strategic approach to public relations. But it’s also worth noting that companies specializing in financial technology public relations can benefit from the same thing. Often, financial technology ...
Views: 494 - Environmental PR initiatives help change the minds of their intended targets - by Submitted on May 16, 2011 from Kevin WaddelIn the modern era, it can be all too easy to take things for granted. Many of the modern trappings that we have come to depend on in order to make our lives easier and more productive can seem like a right and not a privilege. This is an easy assumption to make because many people currently ...
Views: 499 - Financial Social Media - by Submitted on May 20, 2011 from Kevin WaddelOne of the projects I’ve most enjoyed in my time here involved financial social media. It’s gotten me interested in learning more about the best ways to use social media platforms for financial clients. One article I read recently listed all of the reasons why financial services providers ...
Views: 469 - Brand Identity in Environment Public Relations - by Submitted on May 20, 2011 from Kevin WaddelIncorporating environment public relations into your brand identity can be difficult. Yet brand identity and awareness are crucial to the success of not only your public relations efforts, but the success of your company or organization. Brand loyalty is often the reason that people pay more ...
Views: 435 - How to Relate to Reporters for Energy PR - by Submitted on May 17, 2011 from Kevin WaddelWhen handling an energy PR campaign there will likely be a strong emphasis placed on media relations. Clients want to be able to see their company or organization being covered in relevant media. This demonstrates to them that their audience is being reached properly. Traditional and social ...
Views: 456 - Consumer Health Public Relations - by Submitted on May 17, 2011 from Kevin WaddelHealth public relations is an impressively broad specialty, covering everything from hospital communication to PR about pharmaceutical development. Consumer health public relations is one fast-growing subspecialty within that category. Consumer health public relations often involves public ...
Views: 604 - Cleantech PR initiatives can motivate to use greener methods in daily use - by Submitted on May 17, 2011 from Kevin WaddelThe federal government has played an important role in regulating how individuals and corporations alike can affect the environment. By putting a cap on the amount of emissions manufacturing firms can put into the atmosphere, the government is trying to protect the planet for future generations. ...
Views: 482 - Biotech public relations firms help to control how the public views them - by Submitted on May 09, 2011 from Kevin WaddelThe amount of progress the human race has made in the past two thousand years really is quite astonishing. Human beings have gone from being a Neolithic, cave dwelling race of hunter gathers into the most sophisticated and intricate species to ever walk the face of the planet. Indeed, if a human ...
Views: 485 - Asset Management PR firms help their clients increase business - by Submitted on May 09, 2011 from Kevin WaddelIn the wake of recent economic troubles, people are less trusting of financial services providers. This is only natural, as most everyday Americans hold the financial sector primarily responsible for letting the world economy almost come to a crashing halt. In the view of the average person on ...
Views: 616 - Accounting firm social media strategy to combat bad press - by Submitted on May 06, 2011 from Kevin WaddelThese days, times are tough. People have trouble making their mortgage and car payments at the end of each and every month. Many working class, lower income, and middle class stay at home parents have had to get a second, or even a third job in some extreme circumstances to be able to just ...
Views: 543(1 vote) - Biotech PR firms allow researchers the peace of mind to continue striving for the next medical breakthrough - by Submitted on May 08, 2011 from Kevin WaddelIt seems that as soon as one turns around these days, there is a news organization reporting about some particular breakthrough in the field of biotechnology. This certainly was not always the case. Medical breakthroughs of all different kinds were spaced years if not decades apart, before ...
Views: 434 - How-To Utilize Facebook for Technology PR - by Submitted on Apr 24, 2011 from Kevin WaddelFacebook has become a popular venue to host technology brands, companies and organizations. Once you have set up a Facebook page, it is time to engage Facebook users through providing relevant information that will inspire online dialogue. Here are some simple ways to most effectively utilize ...
Views: 596 - The many faces of health PR - by Submitted on Apr 19, 2011 from Kevin WaddelAs a profession, health PR covers a lot of ground. The specialty can involve working for a pharmaceutical company, a hospital or clinic, a research institution, or even a consumer products company making things like vitamins. Working for a health clinic or hospital, for example, could ...
Views: 386 - Media Relations with Health Care Public Relations - by Submitted on Apr 19, 2011 from Kevin WaddelMedia relations are a central part of health care public relations. Effective media relations involves developing relationships and working with various media outlets in order to inform the public of a company or organization’s mission, policies and practices. In the world of health, having ...
Views: 370 - Health care PR - by Submitted on Apr 19, 2011 from Kevin WaddelFor the health care industry, good, strategic PR has long been a necessity – and today, it’s more interesting than ever to be involved in the process. Misconceptions abound about the state and substance of health care in America. Health reform is changing the way the medical field does ...
Views: 442 - Creating Multiple Accounts for Financial Social Media - by Submitted on Apr 22, 2011 from Kevin WaddelThe financial industry is increasingly using financial social media tactics as a way to promote their organizations or company’s mission and messages. It is important for those in the financial industry to be present on all social media platforms, including Blogger, Facebook, LinkedIn, Twitter ...
Views: 402 - The complexities, and lessons, of pharma social media - by Submitted on Apr 22, 2011 from Kevin WaddelPharma social media doesn’t lend itself to the instantaneous, say-anything culture of Twitter and Facebook. There are a lot of regulations about what can and can’t be said to market drugs; more often than not, tweets and Facebook messages must be run by the company’s compliance department for ...
Views: 456 - Get Green Initiatives with Environmental PR - by Submitted on Apr 22, 2011 from Kevin WaddelBeing environmentally conscious is becoming more and more common. Many companies and organizations have launched environmental PR campaigns in order to show their audiences and market that they are going green. Green initiatives are a great way for companies and organizations to demonstrate that ...
Views: 410 - Management consulting firm public relations - by Submitted on Apr 22, 2011 from Kevin WaddelManagement consulting firms, like many other businesses, can reap dividends from a strategic approach to public relations. This holds true for all types of firms. Small firms: When you’re a small fish in a big pond, differentiation is key – as is demonstrating that small size doesn’t mean ...
Views: 545 - Winning in the court of public opinion - by Submitted on Apr 19, 2011 from Kevin WaddelJudging by Law & Order, lawyers are naturally gifted at handling their own public relations. After enough court appearances and media interviews, they’ve learned which is their best side, how to carry themselves, what to say and how to say it. Any reputational crisis they face is resolved within ...
Views: 455 - Hedge fund public relations - by Submitted on Apr 17, 2011 from Kevin WaddelWhile even practitioners disagree on the exact definition, many have said that public relations is the management of communications between an organization and its publics. That means PR is an important part of any business endeavor – and hedge funds are no exception. Hedge fund public ...
Views: 676 - Energy public relations - by Submitted on Apr 15, 2011 from Kevin WaddelYou hear all the time from people who strongly object to America’s energy policies, but still have to fuel their cars up twice a week to get to work. Arguments rage on about the dangers of drilling off the coast of the United States versus the need to ease the country’s dependence on foreign ...
Views: 443 - Using a Special Event for Accounting Firm PR - by Submitted on Apr 15, 2011 from Kevin WaddelSpecial events may not seem like the likely fit when looking to expand accounting firm public relations. However, special events can be used in a variety of ways that make them relevant to even the most professional of accounting firms. Here are some ideas to further promote your accounting firm ...
Views: 632 - Effective Pitching Practices for Healthcare Public Relations - by Submitted on Apr 15, 2011 from Kevin WaddelHealthcare public relations efforts are fueled by effective pitching and landing coverage. Through developing relationships with targeted reporters and news outlets, healthcare companies and organizations can better inform the public of their mission, policies and practices. Here is some advice ...
Views: 496 - On Message with Health Public Relations - by Submitted on Apr 01, 2011 from Kevin WaddelWith health and healthcare consistently in the center of discussions, health public relations efforts are increasingly important. Health public relations allows those in the health industry to manage these conversations. Global pharmaceutical companies, healthcare providers and government ...
Views: 416 - Common Mistakes with Financial Social Media - by Submitted on Apr 01, 2011 from Kevin WaddelSocial media has gone corporate and is being utilized by various companies and organizations in many differentiating industries every day. Financial institutions and players in the financial services industry are no exception. When developing financial social media strategies, there are some ...
Views: 491 - Could Better PR Have Saved Wall Street’s Reputation? - by Submitted on Apr 01, 2011 from Kevin WaddelNow that the Great Recession is behind us, it’s interesting to imagine how Wall Street’s reputation would have fared if it had taken a different approach to financial services PR. Even in good times, public relations experts can help banks and investment houses navigate the rocky terrain of ...
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