The data list you purchase can account for a great deal of the success or failure of your marketing campaign. If you buy data from a reputable broker then your message is likely to be heard by your intended recipients. If not, then it is likely to fall on deaf ears.
These are six simple ... Views: 742
What is segmentation and why should you be using it?
Customer segmentation is the practice of dividing your email list into smaller pots, for example high value vs. low value purchasers and sending each pot a different targeted message based on the kinds of information and offers they are ... Views: 630
Short codes are memorable five digit SMS text numbers that are widely used in mobile marketing campaigns.
They are best used as part of multi-channel campaigns, with call to action messages included in television, radio, print, social media or digital advertising. Call to action messages for ... Views: 553
There are so many factors that can be taken into account when optimizing a website for specific search traffic that sometimes it can be difficult to see the forest for the trees. Here is our very simple top level summary of the 3 simple steps that will make a big impact on your SEO ... Views: 518
This is our personal check list of web design features that can make your site look great and pull in lots of traffic, features that are likely to turn off viewers before they even see your content and features that just look plain ugly.
Good
1. Pages that download quickly.
2. Clean ... Views: 552
Serendipity 2 has a great deal of experience in the email marketing business. We have designed, built, broadcasted and supplied data for a copious number of clients spanning a variety of different industries. Brands we have run email campaigns for include Mazda, Sheffield United Football Club, ... Views: 611
What is White space?
White space, or ‘negative space’, is more than just a background; it is an integral part of your design. White space is simply the empty space between and around the elements of a design. This includes margins, gutters, spaces between text and spaces around images.
The ... Views: 601