How to Create Your Profile for Consumers

A great way to promote yourself and your product or service is by creating a profile that will cater to your customers. You have two paths you can follow, in this case.
Path 1:
Create a fake character for your campaign. This fictional character will seem and act like a real person who will keep your status up-to-date, share pictures, make comments, write on others walls, and so on.
Any action that the fictional character takes will show up on the News Feeds of all friends that the made up character accepts. When these actions are executed, the results will also appear on the News Feeds of every friend as well.
Think about this. If you came up with a fake character that gained several friends requests, and he wrote a comment or two about your product or service when responding to each friend request, your product or service information would show up on the News Feed of each friend.
The only problem with making a fake person is that Facebook has tightened their policies. As such, creating fictional characters may be hard to do. But Facebook has not banned them. So you may be able to get away with it.
The biggest concern for you when it comes to creating your profile is to whether you want your profile to be all business or a mixture of business and personal. Be on guard about one thing. If you are going to have your profile set up as business and personal, you will need to go over your profile completely to make sure there are no pictures, posts, comments, or anything that may offend your business associates. If they ever do get offended, you will lose business.
Stay away from topics that are controversial like politics, religion, and other topics that seem controversial. You also will need to remove any groups or pages that are controversial from your profile. You may not be able to remove your pages, but you can change the content on it to appear less controversial.
Path 2:
You may want to create a real person to be the focus of your campaign. This way you can personalize your business more fully, and give it the look of being a real person behind it.
If this is the type of profile you want to make, you will be more open to connecting with others. You will need to keep an eye on your wall more closely so that others do not take advantage of you and post stuff you would not want on your wall.
The problem with this approach is that if you hired an employee to do the promoting for you, and that person develops a following, you would be in trouble if that person were to quit. A way around this would be if you were the one to be the focus of your campaign.