When you meet someone for the very first time it doesn’t matter how personable or intelligent the person might be, if they do not register a good impression in the first few seconds, in your mind, they have nothing to offer you. We quickly make "snap" decisions and judgments about people and things in our lives.
That first impression is just as important for a postcard campaign. You only have a few seconds to get the potential customer’s attention. Equally important, it is critical to make the front and back of the card equally attention grabbing. The back of the postcard is only distinguished from the front because it has the mailing address. Here are some ideas for making a good first impression with your post cards.
• Use high quality, glossy, color postcards. They are slightly more expensive but well worth it when trying to make a good impression.
• Choose the appropriate size for your campaign and audience. Studies have shown that businesses respond better to the 5.5”X8.5” postcard whereas residence and consumer contacts respond just as well to 4”X6” postcards.
• Use an attention grabbing headline on the front and perhaps para-phrase the same message on the back. Make sure your name and contact information appears on the back but don’t hesitate to put your logo, phone number and web site information on the front.
• Use a photograph or graphics that is complimentary to both the front and the back. Everyone likes pictures and pictures tend to register with the reader much quicker than words.
Remember, you don't have a second chance to make a good first impression. The success of your postcard campaign depends on how many people respond to your offer. Improve your chances of being successful by making a good and lasting first impression. For additional marketing strategies on postcard campaigns, e-mail me for a free copy of our e-book "Designing a Successful Postcard campaign at concept@marketingsource.com.
In today's corporate world every business is presented with challenges and gaining a competitive edge can be difficult. With over 30 years of experience, Concept Marketing Group Inc. assists companies in developing and implementing effective sales and marketing strategies through targeted, managed, strategic marketing campaigns. We believe collaborating with Concept Marketing Group Inc. on your marketing efforts will deliver noteworthy results to your organization. For more information, visit www.marketingsource.com, email concept@marketingsource.com or call 800-575-5369.