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Articles from Graeme Dixon | Selfgrowth.com
- How Competitive Intelligence Helped a Household Name Decide Its Future Direction. A Competitive Intelligence Case Study - by Submitted on Feb 20, 2022 from Graeme DixonHow Competitive Intelligence helped a household name decide its future direction. A Competitive Intelligence case study This is a case study where we looked at two new potential markets for an online household name. They got an excellent insight and more certainty to base to decide which ...
Views: 512 - Market Intelligence Professional Vivek Bhalla of MongoDB Answers Our Questions - by Submitted on May 18, 2021 from Graeme DixonThe next in our series of Questions and Answers is Vivek Bhalla, a Market Intelligence professional at MongoDB and former Garner Research Director. MongoDB is the leading modern, general-purpose database platform designed to unleash the power of software and data for developers and the ...
Views: 511 - What’s The Most Important Competitive Intelligence & Market Analysis Skill to Possess? - by Submitted on Feb 20, 2022 from Graeme DixonWhat’s the most important Competitive Intelligence & Market Analysis skill to have? “My apologies for this letter being so long. Had I more time it would be shorter” Balise Pascal So, what’s the most important Competitive Intelligence & Market Analysis skill to have? Well there are many ...
Views: 511 - How analysis of your competitors gains a Competitive Advantage in your market - by Submitted on Nov 09, 2021 from Graeme DixonTo gain and keep on achieving Competitive Advantage in your market, you must have a thorough knowledge of your competition. This article explains how analysis of your competitors gains a Competitive Advantage in your market. Competitive analysis helps you do three things: Understand how your ...
Views: 510 - Competitive Intelligence and lessons from the military gets things done - by Submitted on Jun 22, 2021 from Graeme DixonCompetitive Intelligence and lessons from the military gets things done We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt in the same place. The same place as everyone ...
Views: 509 - How Does Competitive Intelligence Show it’s All a Big Lie? - by Submitted on Jan 24, 2022 from Graeme DixonHow does Competitive Intelligence show it’s all a big lie? Many refer to the valuation of managed data as ‘the new oil’. The exponential increase in data capture is associated with our digital transactions. It’s the cornerstone of the future. The expected monetisation of every human transaction ...
Views: 506 - How Competitive Intelligence Helps Understand How Decision Makers Think - by Submitted on Nov 09, 2021 from Graeme DixonHow Competitive Intelligence helps understand how decision-makers think This article describes how Competitive Intelligence helps understand how decision-makers think. Often this is where people looking at Competitive Intelligence for the first time go wrong. They direct their efforts into ...
Views: 503 - Competitive Intelligence Creates More Certainty That You Have The Right Answer - by Submitted on Jul 16, 2021 from Graeme DixonThis article is called Competitive Intelligence creates more certainty that you have the right answer. Imagine walking down a dimly lit street. On your own, in a city. A place you don’t know. It’s a cold autumn night in this former Eastern Bloc capital. You can clearly see things near the ...
Views: 498 - Find Out What Your Competitors Are Doing - by Submitted on May 05, 2021 from Graeme DixonWe often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing. When researching your competitors, you need to start by knowing what you are looking for. What you are going to do with the ...
Views: 494 - How Competitor Intelligence Increased Sales For a Facilities Management Company - by Submitted on Jun 28, 2021 from Graeme DixonHow Competitor Intelligence increased sales for a Facilities Management company Week by week, you will read the true stories created from our Competitive Intelligence work. You’ll meet the clients and people using our insight to create more business and better business. What did they know, what ...
Views: 494 - How to Find Out things About my Competitors - by Submitted on Jun 07, 2021 from Graeme DixonThis post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ...
Views: 493 - How to Find Out things About my Competitors - by Submitted on Jun 07, 2021 from Graeme DixonThis post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ...
Views: 492 - What's Competitive Intelligence got to do with Situational Awareness? - by Submitted on Mar 25, 2021 from Graeme DixonThis article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And breaks down Situation Awareness down to Look, Think and Act. To understand what's going on in our world, we all need to have good Situational Awareness. With ...
Views: 491(1 vote) - List of Analytical Tools And Techniques For Competitive Intelligence - by Submitted on Dec 06, 2021 from Graeme DixonThis article is a list of analytical tools and techniques for Competitive Intelligence. Before you start you must understand where you are going to start. And there a number of tools for this: Issue Redefinition Chronologies and Timelines Sorting Ranking, Scoring, ...
Views: 488 - Why Outsource Competitive Intelligence And The Advantages And Disadvantages of Doing so? - by Submitted on Mar 13, 2022 from Graeme DixonAre you recruiting for a Competitive Intelligence professional? Are you recruiting for a Competitive Intelligence Manager? Finding it tough to find anyone suitable with the necessary skills or experience? Or maybe you are interested in outsourcing the role but are not sure where to start? We ...
Views: 487 - 5 ideas on how to ask better questions for Competitive Intelligence - by Submitted on Mar 31, 2021 from Graeme DixonThis article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons why questions are crucial to Competitive Intelligence is that they show us what we don't know. When we ask a great question that requires some thought, it immediately isolates a ...
Views: 484 - Competitive Intelligence questions to NATS Strategy Analysis and Development manager - by Submitted on Mar 31, 2021 from Graeme DixonThis article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers of air traffic services within the UK and beyond. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this ...
Views: 484 - What’s Your Competitive Advantage And Why Analysis of Your Competitors is Important? - by Submitted on Nov 02, 2021 from Graeme DixonWhat’s your Competitive Advantage and why Analysis of your competitors is important? What’s your Competitive Advantage and why Analysis of your competitors is important? Deciding what you are great at doing is one of the most important aspects of any strategic planning. And it’s not how good ...
Views: 483 - How Competitive Intelligence helps product road mapping to success - by Submitted on Jan 29, 2022 from Graeme DixonHow Competitive Intelligence helps product road mapping to success You and your competitors need to be more agile when introducing a product or service to the market. So in turn, you have to be better than them when successfully getting a product to market. You need to know what they want and ...
Views: 481 - Competitor Analysis Case Study Shows How we Increased Certainty For a Brand - by Submitted on Jul 06, 2021 from Graeme DixonWeek by week, you will read true stories. Created from our Competitive Intelligence work. You’ll meet the clients and people using our insight. To build more and better business. What did they know, what did they want to know, what did they learn, and when would you do in a similar situation? ...
Views: 476 - Competitor Analysis For Any Size Business With a Quick and Dirty Tool - by Submitted on Apr 19, 2021 from Graeme DixonThis article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors. What is Competitor Analysis? Competitor Analysis is an evaluation of your identified competitors. So you understand them and ...
Views: 469 - What’s meant by Competitive Intelligence and how to apply it to our business - by Submitted on Oct 19, 2021 from Graeme DixonWhat’s meant by Competitive Intelligence and how to apply it to our business As Competitive Intelligence professionals, we are asked What’s meant by Competitive Intelligence and how to apply it to our business. Over the past couple of years, this question has been getting less and less. ...
Views: 467 - Competitive Intelligence actions to create positive outcomes - by Submitted on Aug 06, 2022 from Graeme DixonCompetitive Intelligence actions to create positive outcomes Competitive Intelligence is something that can fit into the strategy of any business. It doesn’t matter what your product or service is. There will be competitors out there who are striving to get ahead of you. In your the same ...
Views: 463 - How Competitive Intelligence Helps With Strategic Inflexion Points - by Submitted on Oct 19, 2021 from Graeme DixonHow Competitive Intelligence helps with Strategic inflexion points? This article is called how Competitive Intelligence helps with Strategic inflexion points? Strategic inflexion points have many causes. And not just changes in technology or something one of your competitors is doing. They are ...
Views: 461 - Octopus Intelligence Announce a Complete Rebuild of Their Website - by Submitted on Apr 21, 2021 from Graeme DixonLondon: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. ...
Views: 458 - How to Find Out things About my Competitors - by Submitted on Jun 07, 2021 from Graeme DixonThis post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor Analysis when looking at how to find out things ...
Views: 457 - Head of Market and Competitive Intelligence at BT answers questions - by Submitted on Mar 26, 2021 from Graeme DixonThis article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew Beurschgens. In this series, we ask people we respect within Competitive Intelligence eight pertinent questions. At the end of this series of questions, we will analyse the answers and ...
Views: 453 - How Competitive Intelligence helped transform a British icon - by Submitted on Mar 25, 2021 from Graeme DixonThis article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case studies performed by Octopus Intelligence. You know-how You know how some industry sectors have household name brands? And seem to have changed very little over a ...
Views: 452 - 8 Steps to Consider For Competitor Research and Competitive Intelligence - by Submitted on Apr 15, 2021 from Graeme DixonWhen conducting Competitor Research and Competitive Intelligence, a few things should be looked at. Here are 8 steps to consider for Competitor Research and Competitive Intelligence 1. Accept you have a problem The senior team have to recognise that there’s a problem to be solved. Many ...
Views: 447 - What Competitive Intelligence Mishaps Can Reduce the Value of your Operation? - by Submitted on Apr 28, 2021 from Graeme DixonWould it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look at things from more than one angle. So, rather ...
Views: 445 - Competitive Intelligence Expert Professor Fumiyuki Takahashi of the Japan University of Economics - by Submitted on Apr 23, 2021 from Graeme DixonThis article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Professor Fumiyuki Takahashi of the Japan University of Economics. At the end of this series of questions, we will analyse the answers and publish a report. 1. In your view, ...
Views: 437 - How Competitive Intelligence Isolated Opportunities and Internal Problems - by Submitted on May 04, 2021 from Graeme DixonWe called this post how Competitive Intelligence isolated opportunities and internal problems. It’s a Competitive Intelligence case study. The article presents how our services provide more certainty and confidence. You know how You know how you want to expand from an already booming market ...
Views: 430 - Start Competitive Analysis Today With These Easy Steps - by Submitted on Aug 03, 2021 from Graeme DixonStart Competitive Analysis today with these easy steps You may feel that your market is getting more and more competitive. It’s the usual suspects. The startups and established brands thinking they can take a piece of your market. This article how to start Competitive Analysis today with these ...
Views: 424 - What can Octopus Competitive Intelligence do for Product Management teams? - by Submitted on May 21, 2022 from Graeme DixonSkip to content Octopus Competitive Intelligence Competitive Strategy consulting agency HOME WHAT WE DO HOW WE DO IT BLOG CONTACT What Can Octopus Competitive Intelligence do For Product Management Teams? 21/05/2022 | Octopus This is an image of a Mechanical cogs wheels character made ...
Views: 413 - What Competitive Intelligence Mishaps Can Reduce the Value of your Operation? - by Submitted on Apr 28, 2021 from Graeme DixonWould it help to have the tools to create a successful Competitive Intelligence function? In this article, we are going to come at this subject from a different direction. If Competitive Intelligence thinking has taught us anything, it’s to look at things from more than one angle. So, rather ...
Views: 410 - What Are The Three Common Errors in Thinking That Reduce Creativity And Innovation? - by Submitted on Nov 11, 2021 from Graeme DixonWhat are the three common errors in thinking that reduce creativity and innovation? This article asks what are the three common errors in thinking that reduce creativity and innovation? To start with, poor decisions usually result from flawed thinking rather than being presented with the wrong ...
Views: 408 - How Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 11, 2024 from Graeme DixonCreativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ...
Views: 400 - How Creativity And Context Drive Strategic Advantage With Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 11, 2024 from Graeme DixonCreativity in competitive intelligence isn’t about reinventing the wheel. It’s about making connections that others overlook, and that’s where the real value lies. At its core, competitive intelligence is a strategic process. This week, we ask how creativity and context drives your strategic ...
Views: 397 - Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 25, 2024 from Graeme DixonEmbracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ...
Views: 381 - Embracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies - by Submitted on Oct 25, 2024 from Graeme DixonEmbracing Rabbit Holes: The Hidden Power of Creativity in Competitive Intelligence: Weekly Winning Strategies Creativity in competitive intelligence isn’t about flashy tactics or novel strategies. It’s about making connections that others don’t see. And sometimes, those connections lie at the ...
Views: 381 - Unpacking Competitive Advantage: Strategies, Examples, and Sustainable Success - by Submitted on Aug 02, 2024 from Graeme DixonUnderstanding and unpacking Competitive Advantage: Weekly winning strategies Competitive advantage is that unique edge that makes customers choose you over the rest. It’s about identifying and shouting about the aspects of your business that stand out in the market. Giving you a great chance to ...
Views: 372 - 10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies - by Submitted on Jul 21, 2024 from Graeme Dixon10 Tiny Habits To Enhance Your Competitive Edge: Weekly Winning Strategies Tiny habits can set you apart in the relentless game of market dynamics. Here are ten micro-strategies to gain a significant competitive advantage. To enhance your competitive edge: 1. Scan Industry News ...
Views: 366 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 365 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 362 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 359 - Olympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling - by Submitted on Aug 09, 2024 from Graeme DixonOlympic Competitive Intelligence Lessons from Michael Johnson: Why Businesses Must Stop Bimbling As a former 400-metre runner to a reasonable level, achieving a sub-48 seconds a couple of times, I listen to what one of my heroes says. Michael Johnson, one of the greatest 400-metre runners, ...
Views: 359 - Unlock The Battlefield By Mastering Competitor Analysis To Forge Your Competitive Edge - by Submitted on May 04, 2024 from Graeme DixonCreating a competitive advantage in today’s fast-paced world can be impossible. Impossible to unlock the battlefield. But there’s a strategy that stands out for its effectiveness. Comprehensive competitor analysis and the insight it reveals. Think of competitor analysis as your business’s ...
Views: 355 - Know Your Competitor To Know Yourself With An ICP: Weekly Winning Strategies - by Submitted on Jul 12, 2024 from Graeme DixonWeekly Winning Strategies Before you can beat your competitors, you must have a clear view of your battlefield. This means identifying and understanding your Ideal Customer Profile (ICP). Defining your ICP means you can focus resources and differentiate. The ICP gives you the type of ...
Views: 354 - Competitive Intelligence Objectives For Businesses Like Yours - by Submitted on Jun 01, 2024 from Graeme DixonWeekly Winning Strategies: Competitive Intelligence Objectives For Businesses Like Yours Competitive intelligence isn’t about amassing mountains of competitor data. Or having access to the best CI platform. It’s about gathering targeted, actionable insights that empower you to make winning ...
Views: 349 - Stop Playing Nice And Start Winning With Competitive Intelligence - by Submitted on May 25, 2024 from Graeme DixonStart Winning With Competitive Intelligence: Weekly Winning Strategies Listen up. Your competitors are NOT your friends. They’re out there plotting to eat your lunch, and you’re busy playing nice? Cut that out now. Dominate the game. Start winning with competitive intelligence. Research Like ...
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