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Small Business Marketing Articles
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- Small Business Marketing And The US Census: Economic Trends, Market Research And More - by Submitted on Jul 17, 2008 from Michele DeKinder-SmithWhat would you say if I told you there were an online tool that could provide detailed information about the size of your market including trends in your industry and other important information concerning the economy as a whole? ...
Views: 715 - ***Announcing An Easy End Effective Way To Improve Your Communication Skills To You Get What You Really Want! - by Submitted on Jul 16, 2008 from Dawn AbrahamAre your communication skills lacking? Are you tired of not getting what you want because you don’t know how to express it? Do you often feel misunderstood? In this article I will take you through some motivating and effective ways to communicate. After you finish reading this ...
Views: 2084 - Some General Rules For Set A Price For Web Design Work - by Submitted on Jul 15, 2008 from Tasha FayeeIf you're first starting out as a freelance Web Designer, you need to think about how much you're going to charge, and how exactly you'll charge. But before you quote a price, you need to take a few things into consideration. • What is the project? Before you evaluate any Web design ...
Views: 727 - A Brief Intro About Affiliate Marketing - by Submitted on Jul 10, 2008 from Gurudwara BabaAs world of Internet marketing increasing rapidly and before getting confusion with it newbies ask one question: What the possible ways to make money online? The answer is: A millions ways. And it is just more than you can think about. Actually there is not much different in real world and ...
Views: 602 - Elder Care Business In 2008 - Opening And Marketing Your Dream - by Submitted on Jul 10, 2008 from Valerie VanBoovenI love the start of a new year. It brings to mind that the possibilities are endless, and for many of us, it's a great time to start something new or different in our lives. I'd be a rich person if I had a nickel for everyone out there who has decided to open a new in-home care agency, open a ...
Views: 1183 - Marketing In-Home Care Services - The Secrets To Senior Service Success - Part 1 - by Submitted on Jul 10, 2008 from Valerie VanBoovenMarketing in-home care services can be an expensive adventure unless you know some of the secrets that make marketing a small business successful. Having consulted with in-home care services and elder care service providers for many years, I show providers that there are some key strategies keep ...
Views: 1547 - Retail Store Signs That Sell - by Submitted on Jul 10, 2008 from Melanie McIntoshIn an era of computers, ink jet printers and desktop publishing programs, I often amazed to see store owners that put little effort in to producing quality signage for their stores. Signage is one of the most important ways to convey your message to your customers. Your store name, promotions, ...
Views: 1717 - Being A Member Is More Than Just Having A Plastic Membership Card - by Submitted on Jul 04, 2008 from ADC PlasticardBeing a member of a particular group gives a person a feeling of belongingness. Whatever group the person is in, the feeling of being accepted is invaluable. More often than not, membership groups have membership cards to prove that each of them is a certified member. Membership groups are ...
Views: 691 - Abducted By Aliens - by Submitted on Jun 25, 2008 from Wendy WeissThere are situations where it is imperative to reach a particular prospect at a particular time. Perhaps you are trying to reach that prospect to introduce yourself, your company and your products or services. Perhaps you are trying to reach a prospect to continue a conversation or to follow up ...
Views: 928 - The 21 Essential Keys to Improving Your Life and Business - by Throughout each week I hear the same questions: How do I get more organized? What should I do and in what order? Who offers the best advice?
The purpose of this article is to help you start right now to discover the people, places, and things available to help you achieve your financial dream. ...
Views: 1360 - Experience The Joy Of Online Shopping - by Submitted on Jun 20, 2008 from Andrew ScottThe physical shopping experience is so annoying the offers and discounts you aren’t aware of. Getting the product, which turns out costlier than your colleague’s just because of the mode of purchasing on and offline and you are mortified to tell why it cost you more. You go to a ...
Views: 654 - 5 Affiliate Marketing Management Tips - by Submitted on Jun 18, 2008 from Joseph NyamacheAffiliate marketing is a form of Internet marketing. An affiliate marketer is an independent contractor that has joined a company's affiliate program in order to promote and sell this company's products or services for a set commission. There are hundreds of thousands of affiliate marketers, ...
Views: 870 - 8 Strategies To Guarantee Success In Cold Calling - by Submitted on Jun 12, 2008 from Wendy Weiss1. Make telephone calls No one will buy from you if they do not know of you, your company/products/services. Every sale has its own cycle. Depending on what you are selling, it could be a short cycle of a day or two, or it could be a long cycle of a year or two. Your call is your introduction ...
Views: 727 - How Poor Systems Lose Your Business - by Submitted on Jun 02, 2008 from Lorraine PirihiSome time ago I used the services of a mortgage broker who in the first instance was very prompt and appeared very efficient. Although it took some time for the refinance to go through (that was caused by the bank and their legal people), all went smoothly. However, going back a second time to ...
Views: 995 - ***What Are My Top Four Secrets To Increase Web Traffic, Get The Latest Buzz! - by Submitted on Jun 02, 2008 from Dawn AbrahamHaving problems getting traffic to your web site? How to increase web traffic, this is what I did on my site... I went from two visitors a day to thousands of unique visitors a month… in just six months. I now have over six thousand visitors every month and it keeps increasing by ...
Views: 2366 - Look After Your Clients And They Will Look After You - by Submitted on May 26, 2008 from Lorraine PirihiWhy are you in business? Hopefully you enjoy what you do, however is it because you want to make money so that you can have, be and do more in your life? Who pays you? Your clients do and never forget that. Unfortunately many business owners do. They take your money and then vanish off the ...
Views: 891 - What In The World Do I Blog About?! - by Submitted on May 21, 2008 from Carrie LauthIf you're like most people who start a blog, you initially have a bit of writer's block. Good news- it will likely go away, and you'll find yourself thinking of new things to blog about frequently. In fact blogging becomes quite addictive. This was certainly true of me. When I began blogging, ...
Views: 748 - Event Catering Business - by Submitted on May 09, 2008 from George WalkerNow it is completely accepted fact that catering is a very good and profitable business. But the business is not so easy for the starters. People often face some problems in the initial days since this business is all about planning and 'market reputation'. The 'market reputation' is responsible ...
Views: 1045 - How To Encourage Customers To Give Testimonials - by Submitted on May 08, 2008 from Tania LopezFirst you must gain your visitors trust. Have customer testimonials included in your web site it can boost potential customer’s confidence in you and the product or service you’re offering. Remove customer’s risk of buying by including a money back guarantee. Potential ...
Views: 1142 - Customer Video Testimonials - by Submitted on May 06, 2008 from natisha nelIf you’re bone tired and pocket-dry of spending big bucks on ads that generate meek responses, if you need to find a foolproof method to turbo charge your sales, then, it’s about time you started looking at a powerful marketing tool: customer video testimonials. In the past year, ...
Views: 888 - Selling with Video - by Submitted on May 06, 2008 from natisha nel“If I could give only one piece of advice to technical marketers everywhere, it would be this: Show me, don’t tell me” – Jon Udell If you’re an ardent follower of new trends to hit the Internet, you would have noticed a revolutionary change in the way messages are ...
Views: 922 - The Benefits Of The Postcard Campaign - by Submitted on May 05, 2008 from Barbara SpagnolaMost of us think of postcards as something we send to our friends and relatives while we are away on vacation. But this communication piece is now favored by many businesses as well. Using postcards as a part of your overall marketing plan is the simplest and most cost effective method for ...
Views: 879 - When To Use A Press Release - by Submitted on Apr 30, 2008 from Barbara SpagnolaAfter two grueling years, you finally finished and self published your book. How will anyone find out about it? Your volunteer organization needs more volunteers to attend the annual beach clean-up Saturday. How to do you get the word out to everyone in the community when you don¡¦t ...
Views: 896 - Planning Your Postcard Campaign - by Submitted on Apr 29, 2008 from Barbara SpagnolaPlanning is the key to a successful postcard campaign. There are a number of questions you need to ask yourself beforehand. Your answers will help drive your campaign to success. What do you hope to achieve from your postcard campaign? Do you want more sales, brand awareness or do you want to ...
Views: 809 - Don’t Get “Duped” On eBay - by Submitted on Apr 27, 2008 from Bruce MoilanOnline shopping, eBay included, is a fairly safe practice. In fact, some argue that online shopping is safer than shopping in a brick and mortar store. The majority of purchases online take place without any fraudulent claims. However, some fraudulent activities do still take place. Efforts ...
Views: 659 - Describing Items You Are Selling On eBay - by Submitted on Apr 27, 2008 from Bruce MoilanNext to the photo that you provide for your buyer, the next most important tool you give to your buyers is the written description of the item you are selling. If you really go through the auction listings for any popular selling item you will start to see that many of the descriptions for the ...
Views: 1211 - Building Feedback On eBay - by Submitted on Apr 27, 2008 from Bruce MoilanIf you’ve been wandering the nooks and crannies of eBay you’ve probably taken a minute or two to compare yourself to a few other eBayers and their respective profiles. You may have asked yourself the magic question, “What do those other sellers have that I don’t have?” Let’s take a quick look. ...
Views: 629 - Auction Timing On eBay - by Submitted on Apr 27, 2008 from Bruce MoilanLet us suppose that you have a product that has only come up for auction a few times in the history of on–line auctions. Let us further suppose that there is a marketplace filled with no fewer than 1000 active, willing and desirous potential buyers who have waited for the opportunity to ...
Views: 631 - Repeat Mailings for More Business - by Submitted on Apr 24, 2008 from Barbara SpagnolaHave you noticed that sometimes you receive a postcard from a company every month or every quarter for a year? You ask yourself, “Why are they doing this? I don’t need this now.” Here is an example of how repetitive mailings are very effective. Our example is that of a ...
Views: 867 - Publicity is Priceless! - by Submitted on Apr 23, 2008 from Barbara SpagnolaHow do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; the results of experiments conducted at Rutgers; a new book published by an unknown author or the ...
Views: 761 - Web Designing Basics Know-How - by Submitted on Apr 20, 2008 from Alberd CruzLong back in 1906, Vilfredo Pareto created an arithmetical formula to describe the not so equal allocation of wealth in his country; he figured out that 20% of the people owned 80% of the wealth. So what does Pareto have to do with web design? The 80/20 has since evolved into a proven ...
Views: 676 - Five Tips On Small Business Insurance - by Submitted on Apr 11, 2008 from Christy MyerThe small business entrepreneurs need security against their investment in the business because there are several risk factors in the business and normally the small business entrepreneurs are always in scare of financial resources. Normally they are using capital through various business loans ...
Views: 874 - *** How to Draw in the Masses to your Product... Web Site Marketing - by Submitted on Apr 08, 2008 from Dawn AbrahamOne of the most important aspects of your business is your web site marketing. If you think people aren't making a snap judgment on who you are and what you have to offer by looking at your web site you would be surprised! In the twenty first century your web site is your brochure and much ...
Views: 2183 - 10 Free Ways To Increase Web Site Traffic - by Submitted on Apr 02, 2008 from Joseph NyamacheOnce a site owner puts up a site or blog, they will think of ways to increase web site traffic to their website, store, blog or lens. There are tons of ways to increase your web site traffic. Numerous articles have already been written, various techniques tested and weird suggestions put ...
Views: 902 - Automotive And Diagnostic Equipment Financing - by Submitted on Mar 31, 2008 from Chris FletcherAutomotive tools are highly specialized in nature. Many a time a particular automotive tool serves only a single purpose. Therefore it is essential to have a set of automotive tools in order to avoid any interruptions in the business. However the automotive tool set is extremely expensive. At ...
Views: 878 - The Seven Commandments Of Flyer Printing: What You Need To Know - by Submitted on Mar 24, 2008 from John MahoneyA great flyer never fails to amaze and excite the customer. Even several weeks later the customer will remember your brand and what you are offering. If you truly want to stand apart from the competition, it is essential to know a few things about flyer printing. 1.No black and white flyer ...
Views: 657 - Learn To Target Market the Right Way or Fail Miserably! - by Submitted on Mar 17, 2008 from Debbie FloydThere are literally millions of people looking for financial freedom in a home based business. Why do so many of these businesses fail? There are thousands of dollars and countless hours invested by these future entrepreneurs and they're failing miserably. What are they doing wrong? What are ...
Views: 615 - 5 Ways To Make Money By Blogging - by Submitted on Mar 16, 2008 from craig andrewsSo you want to join the blogging revolution and make tons of money by blogging. But you don't know how to generate the cash. Well, today is your lucky day as I will tell you ways to make money by blogging. Now remember not everybody that writes a blog does it for the money or should I say the ...
Views: 825 - Self Employment Marketing Plan: 4 Tips To Fine-Tune Your Niche Marketing - by Submitted on Mar 10, 2008 from Terri ZwierzynskiBefore you can have clients, you need to have prospects -- that's what marketing is all about. If your marketing isn't attracting the kind of people you'd like to be working with, it's like pushing a rope -- you are trying to sell them something they don't need, and they are looking for ...
Views: 1457 - Book Review: Guerilla Marketing - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 726 - Book Review: Ultimate Guide to Google Adwords - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 848 - Book Review: 101 Ways to Promote Your Website - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 798 - Book Review: The Long Tail - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 855 - Book Review: The Tipping Point - by Submitted on Mar 06, 2008 from Stephanie OuelletteThis book review is part of a series that covers the topic of Small Business Marketing. Small Business Marketing is the skillsets and techniques required for success in regards to general marketing purposes, but honed to focus on small-sized businesses. Dawn Abraham is the Official Guide to ...
Views: 803 - The Most Important Question For Marketing Your Business - by Submitted on Mar 04, 2008 from Sandy GerouxConsider this question: "Would you recommend my service/product/person to a friend?" Some experts believe the above question is the only one that matters when building your business through the effective use of customer referrals and repeat business. They're partially right... If you're ...
Views: 1206 - New Online Scheduling Software TotalView WebStation - by Submitted on Mar 03, 2008 from Remy NaThe TotalView WebStation programmes is developed by IEX Corporation, a sub-division of NICE Systems Ltd. The programme has been designed to give call centre agents and supervisors access to work schedules and work targets through their own web browsers. It is even possible for agents to trade ...
Views: 1887 - How TotalView Outsource Manager Helps Contact Centers Manage Outsourcing - by Submitted on Mar 03, 2008 from Remy NaIn recent years, it has been common for call centres to move their operations overseas as a result of cheaper services and other business needs. However, some companies have found that although they are saving money, the service quality has seriously decreased and many customers are not happy. ...
Views: 671 - Promote Your Blog With An Article Directory - by Submitted on Mar 02, 2008 from craig andrewsHave you ever plugged a topic in a search engine and found the results brought you to an article in an article directory? If so, then you probably realize the value of these directories so why not get into the game yourself? Article directories remain one of the most valuable resources on the ...
Views: 1012 - Definition: Guerilla Marketing - by Submitted on Feb 28, 2008 from Stephanie Ouellette"Guerrilla Marketing" was coined by Jay Conrad Levinson in his popular 1984 book Guerrilla Marketing, as an unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered the popular vocabulary to ...
Views: 4071 - Definition: Internet Marketing for a Small Business - by Submitted on Feb 28, 2008 from Stephanie OuelletteOne great way to market your small business online is through banner ads. A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them ...
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