If you are in a consulting business you must have a unique business identity that will represent you in the crowd of companies. It is the best way to interact with your potential and existing customers to impart your company is USP in their minds.
This business is all about providing different technical solutions and advices to their clients which should also be reflected through their consultant logos .Moreover, they should be as serious about their corporate identities as they are serious about their business. You must have seen different corporate identities related to this business but not all of them inspired you?
What could be the reason for this?
Uniqueness is the major factor that usually fails a logo to portray its purpose. By unique business identity we do not mean to say something out of the blue but a corporate identity that silently talks the business nature to the world in a very clever way. Thus, it is not like the back of your hands to come up with such a brand identity overnight.
There are other things as well that can make your identity look unique and interesting, all you have to do is to consider them well while designing a corporate identity. Let me suggest you some elements that a designer should cover.
1-Text:
If you are a management business solution provider then the text of your brand mark can be italicized to depict the theme in style. When it comes to graphic business, the text should be bold to emphasize on the core of the company. Bold text is always preferred when there is a need to stress on something.
2-Colors:
Colors that are preferred are blue, black, green and red in these types of corporate identities depending on the nature of firm you are running, for instance; blue is considered for management and health care solution providers.
3-Fonts:
The size of the fonts may vary with the place it is being exposed, for example; if you are running online solution provider business then an ideal size of the fonts would be twelve. When it comes to the font style, it is advisable that a designer chooses a font for consulting logos that shows creativity and uniqueness plus that are rarely used as the nature of the business is to provide creative and intelligent solutions to their clients. For example; Ariel is often considered for designing such type of brand marks.
4-Slogan:
Taglines and slogans are mostly not preferred in this kind of corporate identity; however, you can write a slogan in order to make your business unique in the eyes of the customers.
5-Animations:
Animation is the talk of the town these days as it is a bit different approach to exhibit your business in a more elaborative manner. You can also opt for such designs to convey the message of your business efficaciously.
Hence, there is so much that you can do to make your consultation logos look better and unique but be careful that it is not overdone from any angle.
Tammy Becker is Senior Design Consultant at Logo Design Consultant, a consultant logos and consultation logos Brochure Design and cost effective premium quality Banner Design service provider. She has a vast professional experience in providing solutions to Small and Start up Businesses.