Recently, I had to renew my Costco membership. I’ve been a member for years and set my membership to “auto-renew,” which did not happen this time.
So instead, I went online and manually entered my credit card details and submitted. It was done. But two days later, I received a notice saying ... Views: 604
Recently, I was asked if I could help a person with her creative writing. She was definitely interested in the Retreat I was offering next year (she had missed the one I just ran) but wanted help now.
The question caught me by surprise as this is not something I normally offer, even though I ... Views: 590
You may think it’s time for a shift in your business – trends change, boredom sets in, or perhaps you simply want to add more flexibility. As industries and markets change over time, your business needs to keep up. And as an entrepreneur, you probably get tired of the same old routine and seek ... Views: 568
When it comes to marketing, you may have wondered why your efforts have fallen flat. Often, the answer has more to do with what you say and not with where you’re saying it. The good news, it can easily be fixed.
Your first step is to be open. Read your content from the perspective of your ... Views: 557
Whether you’re writing for fun or for business, often, the most difficult part is getting started. All the thoughts spiralling in your head, whispering discouraging beliefs about what you “should” be doing to craft a great piece, can stifle your creativity. But following these seven tips will ... Views: 534
Do you send "canned" emails or letters to prospects and current customers? If so, have you read them recently – from your reader's point of view?
Many businesses save time by using templated letters and emails; there's nothing wrong with that. But if you're repeatedly sending the same letter ... Views: 527
Have you ever sat in front of your screen wondering what brilliant words of wisdom will capture your audience’s attention? What content are your readers actively searching for? How will you WOW them?
If you’ve ever faced a blank screen, and if you blog regularly, I’m sure you have, then ... Views: 510
Being tolerant is usually seen as a virtue as it helps you live and work with others peacefully. Tolerance shows strength as you can accept others’ opinions and perspectives even if you don’t necessarily agree with them.
But putting up with things – being tolerant – of things that limit you ... Views: 505
If you’re looking to add a new offering – a new workshop, free Webinar, or something else – take a look back at how you started to create something of value.
When I was asked recently to teach high-level executives the basics of writing emails, thank you letters, newsletters, and reports, I ... Views: 503
The easiest way to share your expertise today is to blog. But after spending hours writing and re-writing your articles, do you feel disheartened when your stats show people aren’t reading your insightful thoughts?
Blogging is vital for building expert status, connecting with your prospects ... Views: 500
The past couple of years have certainly impacted many businesses. Some have shut their doors, while others have seen massive profits. Many are simply hanging on and hoping for the best.
Have your sales hit a brick wall? Do you hear objections on every sales call?
Perhaps you believe it’s ... Views: 496
Recently, I read an intriguing post in one of my Facebook groups. It went as follows:
“I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.”
As a copywriter, my immediate thought was ... Views: 494
At least once a year, it’s imperative to take time out to re-visit how you’re presenting yourself and your business to the world. Or, any time you’re experiencing change (and that may often be), make sure your message is on-brand across all platforms.
Keep an eye on your competition
1. ... Views: 490
Recently, I read an intriguing post in one of my Facebook groups. It went as follows:
“I published a Facebook post and had 9 people saying they are interested! Then I sent a message to each one. And got crickets! Now what? Trying to stay positive.”
As a copywriter, my immediate thought was ... Views: 490
When it comes to blogging, you continually look for new ideas and concepts to write about. And with each new post, your older content is moved down the list in your blog. But it doesn’t have to be forgotten.
Go back to your older blog posts and turn the content into videos and powerful social ... Views: 486
It’s the new year and the perfect time for a fresh outlook as you look at the year ahead. We often get caught up in the day-to-day busyness of our business and neglect what seems to be staring us in the face. And I’m referring to not checking the branding face you’re showing the world online. ... Views: 480
Recently, I listened to the fascinating story of Colonel Sanders on the “We Regret To Inform You – The Rejection Podcast” (https://podcasts.apple.com/us/podcast/rejecting-colonel-sanders/id1503835352?i=1000578612315)from Apostrophe Podcasts. What an amazing story of perseverance!
Harland ... Views: 471
2023 is just around the corner, so while you may have put on an extra push to end the year at an all-time high, this is the ideal time to set aside an hour or so to look back and review your results over the past year. I guarantee it will set the stage for some impressive leaps forward to ... Views: 454
There’s a lot of talk – and opinions – about the use of artificial intelligence (AI) these days. It’s been around for decades and used for everything from self-driving cars to chatbots. There’s an application in pretty much every industry, and it’s being taken to whole new levels for individual ... Views: 454
A friend recently posted that she was celebrating 20 years in business. That’s an amazing milestone for an entrepreneur today, and it got me thinking about how long I’ve been in business. I launched September 1997 – that means it will be 26 years this fall. How did I miss my 25th ... Views: 413
By now, you likely understand the importance of writing articles/blog posts to help you and your brand stand apart. Good content drives traffic, attracts readers, and increases influence. But how can you differentiate your content?
It’s simple, by conducting influential expert ... Views: 395