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Articles from Geoff Ficke | Selfgrowth.com
- How to Market a New Consumer Product Idea-The Mindset Required - by Submitted on Jun 18, 2011 from Geoff Fickeby: Geoff Ficke How to Market a New Consumer Product Idea-The Mindset Required This will be the first in a series of self-help articles that will be of use to aspiring entrepreneurs, inventors and small businesses who seek to market a consumer product, idea or service that they have ...
Views: 1066(1 vote) - Make Your Business Plan Read Like An Action Novel - You Are Guaranteed to Receive A Stronger Response - by Submitted on Aug 22, 2009 from Geoff FickeLet’s face it, nobody confuses writing or reading a Business Plan with a Bruce Willis action movie or a Tom Clancy novel. A Business Plan is a serious presentation that details an economic opportunity being offered for funding, licensing or sales consideration. Detail, research, financials and ...
Views: 1066(1 vote) - Marketing a Product Is Most Effective When Presented Through Story Telling - by Submitted on May 21, 2011 from Geoff Fickeby: Geoff Ficke Marketing a Product Is Most Effective When Presented Through Story Telling Many years ago, when I was just a young rookie salesman I was fortunate to fall under sway of a wonderful veteran sales manager. His name was Milton Lupow and he became a mentor, teacher and coach ...
Views: 1066 - For Seven Generations a Unique Business Has Brought Happiness and Beauty to Millions Each Spring - by Submitted on May 28, 2011 from Geoff Fickeby: Geoff Ficke For Seven Generations a Unique Business Has Brought Happiness and Beauty to Millions Each Spring Newark, New York does not spring to mind as a base for horticultural genius. Not to be confused with tough, rough hewn Newark, New Jersey, this small farming area became the ...
Views: 1065(1 vote) - How a Long Forgotten Shipping Magnate Removed His Name from Restaurant Menus around the World - by Submitted on May 21, 2011 from Geoff FickeHow a Long Forgotten Shipping Magnate Removed His Name from Restaurant Menus around the World Ever enjoyed a meal of Lobster Wenberg? You will not find the dish on any fine restaurants or diner’s menu today. In fact, the dish existed as Lobster Wenberg for less than a month at Delmonico’s in ...
Views: 1065 - Is it Possible for Anyone to Be A Successful Entrepreneur? - by Submitted on Aug 05, 2009 from Geoff FickeThis is a question that has no absolute answer. In many aspects of life an entrepreneurial spirit is useful. For our purposes, we will stick to the commercial and business areas and narrow the field of possible answers within this scope. I believe that theoretically any person can be a ...
Views: 1059(1 vote) - How to Fail at Launching a Clever, Novel Consumer Product! - by Submitted on Jun 19, 2011 from Geoff Fickeby: Geoff Ficke How to Fail at Launching a Clever, Novel Consumer Product! The current economic malaise has created a surprising level of interest from entrepreneurs keen to launch a bevy of assorted consumer products. Our Marketing Consulting and Product Development firm is reviewing more ...
Views: 1057(1 vote) - There Is Always Money to Fund Start-ups - Just Be Focused and Creative-It’s Never Easy - by Submitted on Sep 28, 2009 from Geoff Fickeby: Geoff Ficke We live in perilous financial times. As the markets have imploded, home prices cratered, jobs lost and incomes uncertain many people have become very risk averse. Very understandable! Many of us are more focused on maintaining our resources than expanding them in the face of ...
Views: 1047 - We Plan Exact Vacation Routes But Often Start a New Business with No Road Map - by Submitted on Aug 20, 2009 from Geoff FickeSeneca “The Younger”, the great ancient Roman philosopher famously observed, “If one does not know to which port one is sailing, no wind is favorable”. The intent of his words is clear. Knowing where you want to go is the essential prelude to planning how to get there. Unfortunately, many people ...
Views: 1025(2 votes) - Make Your Passion for Fun A Key Part When Seeking New Product Opportunities - by Submitted on Aug 27, 2009 from Geoff FickeMost people lead rather ordinary lives, built around family, job, church and hobbies. This is fine for most. The need to pay the bills leads many to engage in work that is unfulfilling, boring and stifling. That so many people work at energy sapping employment should be a motivating factor in ...
Views: 1001(4 votes) - Multi-Tasking Now Is the Crucial Difference Between Success and Failure for Entrepreneurs - by Submitted on May 06, 2011 from Geoff Fickeby: Geoff Ficke Multi-Tasking Now Is the Crucial Difference Between Success and Failure for Entrepreneurs The early 20th century British politician James Maxton once famously quipped, “If you cannot ride two horses you have no right in the circus”. The same is true for aspiring ...
Views: 970 - The 5 Most Important Items to Fully Address For Entrepreneurs When Writing Business Plans - by Submitted on Jun 26, 2011 from Geoff Fickeby: Geoff Ficke The 5 Most Important Items to Fully Address For Entrepreneurs When Writing Business Plans A good portion of my work is devoted to writing and reading Business Plans. My Consumer Product Development and Marketing Consulting firm works extensively with small businesses, ...
Views: 917(1 vote) - How to Change a Product Negative into a Positive - by Submitted on May 03, 2011 from Geoff FickeHow to Change a Product Negative into a Positive Virtually every consumer product comes to market with an Achilles heel. There is an inherent limitation, design shortcoming or performance kerfuffle that is almost always present. Nevertheless, many of these products become very successful ...
Views: 915 - Securing Professional Help - How to Market a New Consumer Product Idea - by Submitted on Jun 18, 2011 from Geoff Fickeby: Geoff Ficke Securing Professional Help - How to Market a New Consumer Product Idea The last article in this series considered the mindset and attitudes required to be a successful marketer of consumer products and services. We discussed whether to utilize professional Consulting ...
Views: 867(1 vote) - Does My New Product Idea Really Have Legs? - by Submitted on Aug 04, 2009 from Geoff FickeMy firm looks at hundreds of new product ideas, concepts and inventions every year. Many have great potential. When reviewing these opportunities the creator inevitably asks some form of the following: “Before spending any money, how can I get a feel for the potential success of my new ...
Views: 757 - Measurement of Time Is One Of History’s Important Achievements - by Submitted on Sep 04, 2009 from Geoff Fickeby: Geoff Ficke In the modern world we take for granted the availability of innumerable sources providing accurate measurements of time. Telling current time is so readily available that we have lost sight of the profound importance of knowing time, to the hour and minute. For most of human ...
Views: 717(2 votes)