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Articles from Anthony Mora | Selfgrowth.com
- PR Strategy: Rethink, Re-energize and Re-ignite Your Business - by Submitted on Dec 06, 2010 from Anthony MoraIt’s that time, the year is drawing to a close. The new year is looming and with it comes new opportunities. For most businesses, December is a slow time, for others it is the busiest time of the year. Regardless of where your business falls in that range, as the year comes to a close, put ...
Views: 1326 - Win a Free PR Brainstorming Session! - by Submitted on Dec 06, 2010 from Anthony MoraI generally write articles about PR and marketing tips but would like to turn the tables and have you write us for a change. Send us what you believe was the biggest media story of 2010, and why. If we pick your submission, you and I will have an hour and a half PR brainstorming and strategy ...
Views: 1035 - Six (More) Insider Tips to Pitching the Media - by Submitted on Oct 26, 2010 from Anthony MoraIn a previous article I listed five secrets to pitching the media. Those work. Give them a try. But there are a variety of different ways to interest producers and editors. Remember your job is to meet the media’s needs; to give them stories that talk directly to their readers, listeners or ...
Views: 1235(3 votes) - 5 Secrets to Pitching the Media - by Submitted on Oct 26, 2010 from Anthony MoraWhen pitching your story to the media, remember to focus on their needs. Always keep in mind that it’s not you, your book, your expertise, or your profession, that’s going to grab the media’s interest - it’s the STORY that you can create from these materials. So how do you find the story, ...
Views: 1222 - How to Find Prospects and Clients Using PR - by Submitted on Oct 26, 2010 from Anthony MoraYou’re looking to grow your business, build your client base, and find new customers. What’s the best way to find clients? Should you cold call? Use direct mail? Network? Advertise? Use social media? AdWords? All of those can work, depending on your business. The best way to find clients ...
Views: 1347 - How to Effectively Work With Your PR Firm - by Submitted on Sep 29, 2010 from Anthony MoraPerhaps the most difficult concept for those new to PR to fully understand is that an effective public relations campaign is a gradual building process. It is the most effective and powerful form of marketing. It offers validation, credibility, reaches your target market. But, seldom does it ...
Views: 746(3 votes) - How To Successfully Sell - by Submitted on Sep 23, 2010 from Anthony MoraWhat are the elements of a successful sales call? There are two, 1) know your information and your product or service, 2) understand the specific needs of each prospect you talk to, and address them. Nothing will lose you a sale quicker than sticking to a basic script while your prospect is ...
Views: 994 - How To Create a Niche Market For Your Business - by Submitted on Sep 10, 2010 from Anthony MoraIt’s tempting to think that your product is perfect for… everyone. Now, there is a broad market sector. Generally when a company markets to everyone it’s listened to by no one. Not only that, if you want to market to everyone, that means your marketing has to be everywhere, which generally ...
Views: 1395 - How Much Time Should You Spend Marketing Your Business? - by Submitted on Jul 30, 2010 from Anthony MoraHow much time you should spend on marketing is a question every business owner needs to answer. The tricky part is there is no one-size-fits-all answer. Your Message One definite is to make sure that all of your business information is clear, concise and focuses more on your clients or ...
Views: 3613 - Launching Your Independent Film Online - by Submitted on Jul 23, 2010 from Anthony MoraThe traditional film production/distribution model is dramatically shifting, yet with change comes opportunity. As in the fields of music and publishing, the Internet has opened up new avenues to promote market and create a buzz for your film. Whereas traditional public relations is still a ...
Views: 1877 - Is Your Business Message Working? - by Submitted on Jun 30, 2010 from Anthony MoraThere are myriad ways to get your marketing message out there. You can try traditional advertising, direct mail, traditional PR, develop a dynamite website, email marketing, social media, blogging; Pay per Click, the list goes on. If you’re in business, chances are good you’ve tried some or ...
Views: 695(7 votes)