One of the skills a marketer knows if he wants a high response from his campaign is to understand the make-up of his audience. He (or she) will dig deep to understand their core desires, needs, and wants.
In essence, what “makes them tick!”
Well, the same type of expertise is needed to win ... Views: 4017
According to a poll take by MSNBC men and women were asked what personal qualities had the greatest impact on the success of their careers. Naturally, men and women differed when it came to the importance of intelligence, ability and 'looks.' (I know... what a surprise) BUT the one thing they ... Views: 3592
"This is the way the world ends, Not with a bang but a whimper!"
~ T.S. Eliot
WARNING: When it comes to ending your speech, the last thing you want to do is go out with a whimper! In speaking it's important how you start and especially how you finish.
Let's look at this scenario: Let's ... Views: 8564
After you have given a presentation, and especially at the beginning of your career (and even when you are at a level of expertise), you should critique your presentation skills to improve. It’s safe to say the more proficient a speaker you are, the better the communicator you are. The better ... Views: 2269
Victor Borge, the late, great, Danish comedian once said, "Laughter is the shortest distance between two people."
Well, it can also be the longest yard in trying to make an audience laugh, as I tell you what happened to me when I once performed on a cruise ship.
Remember: when it comes to ... Views: 3011
Different governments, officials, environmental agencies exhort us to conserve the energy we use in order to save the environment and sustain our continued existence on the planet.
On a personal level, if you are serious about reinventing your career and life, then I think that you also need ... Views: 1908
Who are you if you have a book available for purchase? An expert? Someone successful? A smart marketer? All of the above. Reinventing yourself often requires a new life set of references. The doubts are out there. "Sure", the clients says (or worst, just thinks), you were successful as a project ... Views: 2306
For many people, selling is still a dirty word, conjuring up images of deceitful used car salespeople selling shonky vehicles or struggling door-to-door salespeople selling encyclopedias and getting doors slammed in their faces.
Know this: You do not need to be embarrassed about selling your ... Views: 5272
I couldn’t believe I was going to open my presentation with that joke. Me, of all people! Yet, there I was. With my heart pounding in anticipation… I was about to bound onto the platform and speak in front of over 250 people…
Not only that, I was going to open my presentation with a bit I ... Views: 3186
In the direct marketing world, of which I am a part of, there is a formula that sales writers adhere to. And it’s one that speakers can use as well.
It is called The 3 T's Speaking Formula! It is old advice, and yet, it's an excellent use of your talents and time and is quite effective in ... Views: 10010
If you're like most people having a colonoscopy might be a more pleasurable activity than giving a public speech. However, this activity will rapidly become one of your favorites when you let it give your career the huge boost it has given mine.
If you're an author, consultant, trainer, ... Views: 1825