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Articles from Kevin Waddel | Selfgrowth.com
- Management consulting firm public relations - by Submitted on Apr 22, 2011 from Kevin WaddelManagement consulting firms, like many other businesses, can reap dividends from a strategic approach to public relations. This holds true for all types of firms. Small firms: When you’re a small fish in a big pond, differentiation is key – as is demonstrating that small size doesn’t mean ...
Views: 545 - Management consulting firm public relations can help their clients help small businesses - by Submitted on Jun 02, 2011 from Kevin WaddelThese days, running a successful and hopefully profitable business is incredibly difficult. The current economic downturn has made small business owners in every industry feel the strain. This puts a damper on job growth, which in turn only serves to make the recession that much worse. It is ...
Views: 420 - Many financial services providers use a private equity firm to help repair their reputations - by Submitted on Sep 30, 2011 from Kevin WaddelIn the modern world, it should certainly come as no surprise to anyone who has picked up a newspaper or viewed the nightly news in the past few months to learn that the world economy is in a piss poor state. The unemployment rate is at an all time high, and wages are at an all time low. This ...
Views: 379 - Many high tech PR firms try to avoid scandals for their clients - by Submitted on Jun 28, 2011 from Kevin WaddelThese days, it is incredibly difficult for low income and middle and working class families to survive. Job opportunities are becoming more and more scarce. This major problem is compounded by two distinct, yet equally burdensome factors. The first is that the cost of living is increasing, ...
Views: 441 - Many medical offices are using a health care PR firm to help them stay solvent. - by Submitted on Jul 29, 2011 from Kevin WaddelIn these dark economic times, many of the best and brightest minds are second guessing themselves when trying to figure out a career. These young up and comers want the best for themselves and their future families, but it can be difficult to chart a course to success with so many variables and ...
Views: 367 - Many medical offices turn to health PR firms to help maintain and increase revenue streams - by Submitted on Jul 29, 2011 from Kevin WaddelIn these extremely tough economic times, nothing is a safe bet. Even industries that have previously been thought to be immune to the various downturns in the economic realm have proven to be just as susceptible to the troubles that have plagued so many hardworking Americans in recent months. ...
Views: 371 - Many PR firms will use financial social media to repair the damaged reputation - by Submitted on May 21, 2011 from Kevin WaddelIn today’s world, the problems regarding the economy are at the forefront of many people’s mind. This is because people are worried about their ability to provide a better life for their families. In years past, individuals of all economic backgrounds could be pretty much assured that their kids ...
Views: 463 - Media Relations with Health Care Public Relations - by Submitted on Apr 19, 2011 from Kevin WaddelMedia relations are a central part of health care public relations. Effective media relations involves developing relationships and working with various media outlets in order to inform the public of a company or organization’s mission, policies and practices. In the world of health, having ...
Views: 370 - Mobile Computing PR - by Submitted on Sep 23, 2011 from Kevin WaddelMobile Computing can take shape in many forms. From mobile banking to mobile apps, the capabilities of smart phones are limitless. A big reason that smart phones have become so popular over the past five years is because people enjoy convenience. People will spend a lot of money, assuming they ...
Views: 449 - Most efficient way to handle your utilities public relations strategy - by Submitted on Dec 17, 2011 from Kevin WaddelLets face it, the world runs on oil, gas, electricity, water and being interconnected. Universally this is true. And to whom do we trust to deliver our email, or to provide the electricity to power our homes? The answer would be utility companies. Every day and night they work around the clock ...
Views: 482 - Navigate the craggy path to successful technology PR - by Submitted on Dec 17, 2011 from Kevin WaddelTechnology has become somewhat of a buzz word. Everyone is talking about this tech, that tech and the next tech. But beyond the hype, there is a tremendous amount of science and dedication to advancing mankind. It was only in the last 60 years that computers gained prominence as they saturated ...
Views: 802 - Navigating the Jungle of Healthcare Social Media - by Submitted on Jul 17, 2012 from Kevin WaddelFacebook, twitter, myspace, youtube, google+, pinterest and many others comprise what we know as social media outlets. They are fun ways to connect to friends and broader communities, but how do these outlets work for a business? The short answer is that social media has an integral role to ...
Views: 660 - New Approaches for Healthcare Social Media - by Submitted on May 21, 2011 from Kevin WaddelIt is becoming essential for those in the healthcare industry to enter the realm of social media. Each day millions of individuals are using social media platforms to find information, including information regarding health related topics. Here are a few new ways to consider using healthcare ...
Views: 366 - New York City Public Relations Firms Evolve - by Submitted on Jun 23, 2012 from Kevin WaddelNew York City public relations firms have certainly evolved over the past few years. Not long ago, it was all about scoring press clippings. Today, New York City public relations firms utilize every available method to communicate a company's story and meet a client’s business objectives and ...
Views: 717 - New York City Public Relations Pros Face Higher Stakes - by Submitted on Mar 22, 2012 from Kevin WaddelOn the New York City Public Relations scene, clients have become increasingly demanding. They are looking for pragmatic, reliable, professionals who are extraordinarily well connected and ones that maintain working relationships with the local and overseas media and analysts clients need to ...
Views: 409 - New York City Public Relations Trends-Anna Martinelli - by Submitted on Sep 09, 2011 from Kevin WaddelIt should come as no surprise that New York City, a hot spot for so many industries, is leading the way in the ever-changing PR landscape. Let’s take a look at some of the shifts that are occurring within the world of New York City public relations. First, New York City public relations ...
Views: 500 - New York city public relations: Putting the Public Back in Public Relations - by Submitted on Dec 17, 2011 from Kevin WaddelThe New York city public relations industry seems to be thriving in the wake of the technological revolution which has given rise and power to social media. Regardless of the changes the Internet and social technology have wrought, there will always be a need for New York city public relations ...
Views: 399 - New York City Public Relations: Still Setting the Agenda - by Submitted on May 26, 2012 from Kevin WaddelWashington, DC is the “power town” for obvious reasons… Detroit is “Motor City,” while Nashville lays claim to being “Music City.” In addition to being a major money center, New York is a major media capital and, as such, it is little wonder that New York City public relations firms number ...
Views: 600 - NYC Public Relations Firm Challenge: Teaching Executives How to Speak - by Submitted on Jun 24, 2012 from Kevin WaddelWhether it is to a reporter or before a group, one of the most significant challenges for those of us who work for a NYC public relations firm is teaching CEOs and other executives how to speak (and answer questions, I might add). This problem is not limited to a NYC public relations firm; I ...
Views: 703 - On Message with Health Public Relations - by Submitted on Apr 01, 2011 from Kevin WaddelWith health and healthcare consistently in the center of discussions, health public relations efforts are increasingly important. Health public relations allows those in the health industry to manage these conversations. Global pharmaceutical companies, healthcare providers and government ...
Views: 416 - Operation Switch: Making a Case for Energy Social Media –Anna Martinelli - by Submitted on Jul 15, 2011 from Kevin WaddelIn recent years, energy development and service companies have begun to promote energy efficiency and conservation through energy social media platforms. Facebook, Twitter, Flickr, YouTube, and Vimeo have proved to be very useful channels for raising awareness about renewable energy, breaking ...
Views: 403 - Personal Blogs Edge Out Traditional Media for Technology PR - by Submitted on Jul 26, 2011 from Kevin WaddelThere is no question that social media and news sites are important when it comes to all types of public relations, including Technology PR. In particular, for technology PR, all types of media are relevant: from business news to social media to professional blogs. However in particular, ...
Views: 437 - Pharma social media is much more than just posting information - by Submitted on Dec 17, 2011 from Kevin WaddelIn the pharmaceutical industry, having an effective pharma social media strategy can be crucial to success in this digital age. Chances are most of us have heard of, or used one of the following, facebook, twitter, youtube, linked in, or a blog. We all know how convenient these resources are and ...
Views: 462 - Pharma Social Media Trends -Anna Martinelli - by Submitted on Jul 26, 2011 from Kevin WaddelPharma social media is a hot and rapidly-evolving topic. Blogs, social networking sites, wikis, mobile apps, and other social media platforms are becoming increasingly important venues for sharing information in a variety of sectors. The pharmaceutical industry, with its constant flow of new ...
Views: 583 - Pharma Social Media: Harness the Power - by Submitted on Mar 25, 2012 from Kevin WaddelPharma social media strategy is great way to not just promote brand news, but an effective way to humanize your company by engaging both potential and current consumers in meaningful two-way dialogue. B2C organizations have already shown success in leveraging social media sites like Facebook and ...
Views: 777 - Pharma Social Media: Unify Your Brand and Prosper - by Submitted on Jun 15, 2012 from Kevin WaddelAs we all know, social media has become an integral part of most individual’s lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites, YouTube and, perhaps, a variety of other sites. And from there they ...
Views: 743 - Pharma Social Media: A New Age Dawning? - by Submitted on May 11, 2012 from Kevin WaddelGiven recent economic conditions, companies have had to do more with less… Less people… Less dollars in the marketing budget and so on. The pharma industry has been no exception and the industry has eliminated tens of thousands of jobs in the recent past. Of course, with a reduction in sales ...
Views: 673 - Pharma Social Media: An Examination - by Submitted on Oct 23, 2011 from Kevin WaddelToo many marketers in the pharma world are jumping on the pharma social media bandwagon for all the wrong reasons. A Facebook or Twitter page is created and then used to merely push out promotional content. That's a great way to alienate your community or customer prospects. They'll tune out ...
Views: 449 - Pharma Social Media: It’s All About Dialogue and Immediacy - by Submitted on May 28, 2012 from Kevin WaddelPharma social media continues to evolve and rapidly. Blogs, social networking sites, wikis, mobile apps, and other social media platforms are becoming increasingly important venues for sharing information in a variety of sectors. The pharmaceutical industry, with its constant flow of new ...
Views: 822 - Pharma Social Media: The Rx for Success - by Submitted on Jul 26, 2012 from Kevin WaddelIn this piece we will attempt to offer some insights into what makes for a successful pharma social media campaign… First, a bit of background… Drug marketers are fervently grasping the importance of pharma social media programs as such programs can greatly expand the reach of their marketing ...
Views: 1015 - Pharmaceutical Social Media and Branding - by Submitted on Apr 27, 2012 from Kevin WaddelOf course, social media has become an integral part of our lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites and YouTube. And from there they might be lead back to Twitter and then to a blog. The ...
Views: 659 - Pharmaceutical Social Media and Branding - by Submitted on Apr 27, 2012 from Kevin WaddelOf course, social media has become an integral part of our lives. On a daily basis, one checks their Facebook, Twitter, Blogger and/or LinkedIn accounts. And these accounts might include links to websites and YouTube. And from there they might be lead back to Twitter and then to a blog. The ...
Views: 691 - Pharmaceutical Social Media: Taking a Multi-channel Approach - by Submitted on Dec 17, 2011 from Kevin WaddelIn order to develop pharmaceutical social media strategies, companies and organizations must first be present on social media platforms and adopt a multi-channeled approach. This means setting up accounts for Blogger, Facebook, Flickr, LinkedIn, Twitter and YouTube, among others. There may ...
Views: 428 - Pharmaceutical Social Media: The Rules of Engagement - by Submitted on Mar 25, 2012 from Kevin WaddelThe pharma industry is one of the most heavily regulated in the world, we all know that. Pharmaceutical marketing is regulated by the FDA and the Division of Drug Marketing and Communications (DDMAC). Pharma marketing is extremely competitive and the world of pharmaceutical social media is akin ...
Views: 862 - Pharmaceutical Social Media: What You Need for Success - by Submitted on May 30, 2012 from Kevin WaddelThe marketers of drugs are among the most recent industry group to recognize that embracing pharmaceutical social media techniques can greatly expand the reach of their marketing budgets when measured against what traditional media costs. However, these companies understand that pharmaceutical ...
Views: 910 - Pharmaceutical Social Media: Booster Shot for Your Marketing Efforts - by Submitted on Feb 19, 2012 from Kevin WaddelSocial media has truly taken off and has become a central element within the marketing arsenal; nowhere is this more in evidence than with drug and biopharma companies who have wholeheartedly embraced pharmaceutical social media. We offer some techniques for drug companies wishing to hone ...
Views: 880 - Pharmaceutical Social Media: The Right Prescription for Marketing - by Submitted on Oct 23, 2011 from Kevin WaddelNo one can deny the power and reach of social media. From consumer marketers to business-to-business companies, it has become an effective marketing tool. A chief growth area has been pharmaceutical social media as drug companies of all stripes have come to embrace it. As we all know ...
Views: 422 - Pharmal Social Media: The Right Prescription for Growth - by Submitted on Apr 24, 2012 from Kevin WaddelNo one can deny the power and reach of social media. From consumer marketers to business-to-business companies, it has become an effective marketing tool. A chief growth area has been pharma social media as drug companies have come to embrace it. As we all know the pharma industry and its ...
Views: 681 - Pitching to Blogs for Hedge Fund PR - by Submitted on May 21, 2011 from Kevin WaddelFully understanding how to pitch to bloggers can be useful in gaining coverage and successfully executing a hedge fund PR campaign. Blogs can be an excellent resource because they often focus on specific areas of a larger industry. This means that they reach an even more targeted selection of ...
Views: 422 - Points to consider while selecting a PR firm among Top PR Firms - by Submitted on Dec 20, 2011 from Kevin WaddelAs a business, I am certain you understand how the market has changed significantly over the lat quarter of a century. Kings of industry have virtually vanished, young fledging firms have become behemoths and the whole dynamics of computers and the web have made an impact. In addition, recent ...
Views: 454 - Power Up Your Energy Public Relations Efforts - by Submitted on Dec 17, 2011 from Kevin WaddelWhether enacting early stage public relations, proactive and reactive crisis communications, or communicating long-term strategies and benefits for established brands, energy public relations firms must use a cross-platform, multichannel approach. This means not only going after traditional ...
Views: 399 - PR FIRM NYC DEBATE: ARE WE PR FIRMS OR TECHNOLOGY FIRMS? - by Submitted on Jan 23, 2012 from Kevin WaddelWith all of the hoopla associated with the growth of social media, some of us in the PR firm NYC world have lost sight of who we are. However, we are public relations firms operating in the PR firm NYC environment and not technology firms as some would have it. Whether you work for a PR firm ...
Views: 395 - PR firms often use pharma social media to change people’s minds about drug companies - by Submitted on Jun 02, 2011 from Kevin WaddelIn these trying economic times, many people do not want to spend money if they do not have to. This is especially true of medical and health care expenses. People without insurance view health care providers as used car dealers, who are trying to up sell them at every turn. They have no real ...
Views: 659 - PR Gives Management Consulting Firms That Added Edge - by Submitted on Mar 14, 2011 from Kevin WaddelManagement consulting firm PR can be a useful tool. For any business, public relation is a means of increasing visibility, managing reputation, and strengthening one’s position in a competitive marketplace. But management consulting firms in particular have strengths that can be capitalized upon ...
Views: 855 - PR New York firms help their clients maintain a positive reputation - by Submitted on Sep 09, 2011 from Kevin WaddelThe state of New York is one of the greatest states in the nation. This is certainly not a boast, it is just simple fact. Home to some of the best and brightest members of every imaginable industry, from health care to industrial shipping, New York offers businesses the exact set of ...
Views: 412 - Private equity public relations firms had to think outside the box in order to protect their client’s interest - by Submitted on Sep 09, 2011 from Kevin WaddelPrior to the 2008 financial collapse, times were very good. Investors were willing to take risks and had the general perception that it really was the best of times and certainly not the worst of times. Flush with confidence, private investors were more than willing to go out on a limb in ...
Views: 500 - Private equity public relations firms have had to try and repair the financial sector’s damaged reputation - by Submitted on Jul 29, 2011 from Kevin WaddelIn today’s modern world, the economy has been an almost permanent downward spiral. This unprecedented turn of economic events has left many businesses struggling to play catch up. Indeed, many individuals have also felt the strain of a severe economic downturn in the United States of America. ...
Views: 393 - Public Relations Agencies - by Submitted on Jun 17, 2011 from Kevin WaddelThere are several types of public relations agencies. Some, especially the very big ones, offer a range of traditional and digital communication services to almost any type of client you can imagine. Other agencies are extremely specialized. They either work with only a specific kind of client – ...
Views: 466 - Public relations agencies exist to help their clients deal with bad press - by Submitted on Jun 07, 2011 from Kevin WaddelAs any high school-er will more than willing to tell anyone who will listen knows, image is everything. How a person or entity is perceived is paramount in whether or not that person or entity will succeed in their various pursuits. If people think a person is cool, then they will undoubtedly ...
Views: 496 - Public Relations Agencies: Many Flavors to Choose From - by Submitted on May 31, 2012 from Kevin WaddelThere are several types of public relations agencies. Some, especially the very big ones, offer a range of traditional and digital communication services to almost any type of client you can imagine. Other public relations agencies are extremely specialized. They either work with only a specific ...
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