Self Improvement Site
On The Internet! Take the Self Improvement Tour
On The Internet! Take the Self Improvement Tour
Articles from Kevin Waddel | Selfgrowth.com
- Financial technology PR firms have to work ever so hard to ensure that their clients’ needs are met - by Submitted on Aug 21, 2011 from Kevin WaddelIt seems that each and every day there is some sort of technological breakthrough that helps human beings live more efficient and less stressful lives. A human being from the twenty first century would have more than a hard time without all the technological advancements we have taken for ...
Views: 392 - Financial Technology Public Relations - by Submitted on May 17, 2011 from Kevin WaddelIt’s no secret that financial services professionals can benefit greatly from a smart and strategic approach to public relations. But it’s also worth noting that companies specializing in financial technology public relations can benefit from the same thing. Often, financial technology ...
Views: 494 - Financial technology public relations firm help to temper reservations about technological advancements - by Submitted on Jul 28, 2011 from Kevin WaddelThe current age is the most modern and by far the most technologically advanced civilization the world has ever known. The things that scientists can do today with a few clicks of a button would be considered voodoo or witchcraft in previous centuries and would have likely been burned at the ...
Views: 484 - FINRA Updates Financial Services Social Media Guidelines - by Submitted on Sep 17, 2011 from Kevin WaddelThe adoption of financial services social media may be getting a boost as FINRA recently released its long-awaited update on its usage. Some of the highlights include the fact that broker-dealers don’t have to track every message sent through social media -- only ones that relate to business ...
Views: 527 - Focus on Green Public Relations - by Submitted on Aug 28, 2011 from Kevin WaddelAmong publicizing your company for the success of your product, market share in the field, and skill-set of your employees, there are multiple other facets of your business that deserve attention. One aspect of your business that requires its own public relations firm is green public relations. ...
Views: 399 - Genuine Environmental Public Relations - by Submitted on Aug 28, 2011 from Kevin WaddelEveryone knows that "going green" is "in" and that those people or businesses who follow adhere to this trend will be more well-respected than those who do it. Many companies have created green technologies in order to enter into this market and establish themselves as a leader in the field. ...
Views: 389 - Get Green Initiatives with Environmental PR - by Submitted on Apr 22, 2011 from Kevin WaddelBeing environmentally conscious is becoming more and more common. Many companies and organizations have launched environmental PR campaigns in order to show their audiences and market that they are going green. Green initiatives are a great way for companies and organizations to demonstrate that ...
Views: 410 - Going Green with Environmental Public Relations - by Submitted on Mar 23, 2011 from Kevin WaddelGoing green started out as trend and has transitioned to a movement. For environmental public relations, this means that every effort is being watched. Most consumers accept going green efforts to be honest, but that does not mean they are not aware of those trying to take advantage and ...
Views: 1395 - Going the Extra Mile with Clean Tech PR - by Submitted on Jun 24, 2012 from Kevin WaddelGoing the extra distance can be controversial. Some people are staunch believers in putting in the extra effort, while others just do not see any value in it. Turns out that we are of the opinion that hard work and persistence do pay off. It brings about innovation, and solutions to the ...
Views: 793 - Green Energy PR - by Submitted on May 21, 2011 from Kevin WaddelFor companies of the environmentally friendly persuasion, it’s tempting to want to shout about those efforts from the rooftops in hopes of attracting positive attention. That can be a great move – as long as it’s done correctly. Green energy PR is a specialty honed by many communication ...
Views: 471 - Green energy PR initiatives are a great way to reach out to the public - by Submitted on Sep 25, 2011 from Kevin WaddelThe human race as walked a precarious line ever since the dawn of the industrial revolution. Ever since trains needed steam to run, humans have be perennially searching for a better and more efficient means of energy generation. Scientists have been struggling with this dilemma for many years. ...
Views: 537 - Green Energy PR: Cutting Through the Hype and Clutter - by Submitted on Nov 27, 2011 from Kevin WaddelThe green energy industry is at a critical juncture. On the one hand you have a myriad of U.S. and international incentives helping to drive industry growth, including investment and production tax credits , carbon taxes, greenhouse gas cap and trade legislation, and loan guarantees. On the ...
Views: 563 - Green Energy Public Relations and Good Corporate Citizenship - by Submitted on Nov 27, 2011 from Kevin WaddelPerhaps, the green energy industry recently got a black eye as a result of the scandal involving the government’s investment in failed solar energy company Solyndra. What about all of the worthwhile green energy endeavors? Perhaps they would benefit from the counsel of a green energy public ...
Views: 933 - Green Energy Public Relations Continues to Gain - by Submitted on Jun 19, 2011 from Kevin WaddelThe green energy industry is at a critical juncture. On the one hand you have a myriad of incentives helping to drive industry growth, including investment and production tax credits, carbon taxes, greenhouse gas cap and trade legislation, loan guarantees and economic stimulus packages. On the ...
Views: 508 - Green IT public relations requires your firm to make the news - by Submitted on Nov 20, 2011 from Kevin WaddelAs an IT company, you are on the forefront of the technology revolution. Infrastructure technology developed as a result of the telecommunications and microelectronics advances in the last century. Currently, billions of bytes of data are stored, transmitted, rerouted and processed every second. ...
Views: 426 - Green PR Goes Mainstream - by Submitted on Sep 20, 2011 from Kevin WaddelIt wasn’t that long ago that green PR was thought to be the province of “tree huggers” and other fringe elements; however, that has changed dramatically over the recent past as companies have come to recognize that going green and communicating it through green PR programs could yield positive ...
Views: 449 - Green PR is about cultivating a culture of environmentally friendly policies - by Submitted on Nov 20, 2011 from Kevin WaddelNobody wants to live in polluted world with soot-covered skies, toxic sludge slimmed rivers, and a decaying quality of life. Man’s impact on the environment has been substantial, as that is part of humankind’s ability to adapt and adapt his surroundings. Many of these advances have been good, ...
Views: 477 - Green PR Pays Green [$$$] Dividends - by Submitted on Jan 17, 2012 from Kevin WaddelGreen PR, like any other public relations discipline, is about creating a dialogue – two-way communications, basically, listening as well as talking. Engaging successfully with stakeholders about your company’s green PR efforts requires that an organization listen to its stakeholders’ concerns ...
Views: 482 - Green public relations firms strive to paint corporations in a more positive light - by Submitted on Jun 21, 2011 from Kevin WaddelIn the modern world, it has become increasingly en vogue for individuals and corporations to green. This means adopting practices and methods of performing the necessary tasks in a day’s work that do not have an adverse effect on the environment. This may seem like a simple task, but in reality ...
Views: 450 - Green public relations is about highlighting environmentally friendly policies - by Submitted on Nov 20, 2011 from Kevin WaddelWe all want clean air, blue skies and some form of pristine green space. As of late, it has become in fashion to say that whatever you are doing, it is green. Everything from cars to hotels have gone green, and strangely I can still chose to have my car painted silver, so maybe it’s not quite ...
Views: 597 - Green Public Relations Strategies Can Make Your Competitors Green With Envy - by Submitted on Dec 17, 2011 from Kevin WaddelIn corporate America today, it is important to be green and get credit for it. And that’s where having a Green public relations strategist involved can really pay dividends. These days, everyone seems to buy into the importance of being green. Large corporations, small startups, ...
Views: 451 - Green Public Relations: Be Green, Be Seen - by Submitted on Oct 27, 2011 from Kevin WaddelIt is no secret that our world is changing. We’re undergoing a dramatic shift as consumers are behaving in more environmentally sustainable ways. Of course, while saving precious resources and our environment, there are opportunities for companies. Opportunities that have created another type ...
Views: 426 - Green Public Relations: Boost Your Brand, Boost Your Stock Price - by Submitted on Sep 25, 2011 from Kevin WaddelWith all due respect to Kermit the Frog, it has gotten easier to be green. It has also gotten easier to communicate your “greenness” by employing various green public relations techniques… How important is it to engage in green public relations? Quite… Consider that a survey revealed that ...
Views: 433 - Health care PR - by Submitted on Apr 19, 2011 from Kevin WaddelFor the health care industry, good, strategic PR has long been a necessity – and today, it’s more interesting than ever to be involved in the process. Misconceptions abound about the state and substance of health care in America. Health reform is changing the way the medical field does ...
Views: 442 - Health care PR firms can help doctors keep their clients healthy - by Submitted on Sep 25, 2011 from Kevin WaddelThe most important thing in a person’s life is undoubtedly their health. Everything else fades away in the end, but the only true measure of happiness is a person’s health and well being. If a particular person is rich, successful, and has a great family life, it is all for naught if their ...
Views: 430 - Health care PR firms deal with the public’s perception of your drug - by Submitted on Nov 20, 2011 from Kevin WaddelEnsuring that your company has the right public relations team working both with and for you is critical to forging a dynamic company. In the health care industry, health care PR is a very important part of making a successful brand, and can in all honesty can make or break a company. Having the ...
Views: 478 - Health care PR Takes Center Stage - by Submitted on Jul 01, 2011 from Kevin WaddelHealth care PR purveyors have truly embraced the use of social media. Health care PR practitioners have come to recognize that social media can provide ease of access to frequently asked questions or community forums through the Internet, increasing their credibility while reducing operating ...
Views: 394 - Health Care PR: Stretch Your Marketing Budget - by Submitted on May 31, 2012 from Kevin WaddelWith increasing levels of competition and constrained marketing budgets, drug companies are increasing their health care PR efforts to ensure they are ahead of the game. The main objective of health care PR is to increase awareness for a certain product or therapy to gain sales or patients. ...
Views: 1062 - Health care public relations help brands regaining their mark - by Submitted on Nov 20, 2011 from Kevin WaddelDealing with health care public relations can be a tricky situation. How the public perceives your product can be vital to it’s sales, especially given the slew of drugs on the market. What separates you from the crowd? With Makovsky + Company, you gain access to a well-equipped health care ...
Views: 402 - Health Care Public Relations: Still a Pitch and Place Game - by Submitted on Jun 20, 2012 from Kevin WaddelMedia relations remains a core competency for those engaged in the practice of health care public relations. Health care public relations efforts are fueled by effective pitching and generating top tier media coverage. Through developing relationships with targeted reporters and news outlets, ...
Views: 1566 - Health PR firms allow general public perception to be in favor of medical professionals - by Submitted on Aug 22, 2011 from Kevin WaddelMany medical professionals have a profound distrust for advertising and marketing. They view these two highly commercial pursuits as beneath them. They view advertisers as horribly corrupted souls who will do anything, including selling their own grandmother up the river, for a quick and easy ...
Views: 429 - Health public relations firms can assist medical professionals in their struggle against bad press - by Submitted on Sep 30, 2011 from Kevin WaddelAs medical professionals, it is easy to forget how challenging and even frightening the practice of medicine can be to the layperson. Everyday people on the street have not had the years of training to help explain why certain medical treatments have a one hundred percent success rate and ...
Views: 587 - Health public relations specialists help medical practitioners maintain unimpeachable reputations - by Submitted on Jun 28, 2011 from Kevin WaddelIn today’s fast paced and ever changing world, perception is everything. The way people think about a particular product, service, institution, or even an individual person can affect its intrinsic value. A reputation can take years of careful and painstaking work to cultivate, but it can be ...
Views: 413 - Healthcare PR firms can help medical practitioners deal efficiently - by Submitted on May 24, 2011 from Kevin WaddelRecent changes in public health care policy, have brought many long simmering tensions to light. For far too long, the rich have had unfiltered access to top quality healthcare while poorer individuals and families have to forgo treatments early one in a misguided attempt to save money in the ...
Views: 527 - Healthcare public relations firms allow new practitioners to get a leg up on the competition - by Submitted on Jun 24, 2011 from Kevin WaddelThese days, college graduates have a multitude of options when choosing a career. More often than not, young upstarts want to have good benefits, a steady salary, and room to move up the corporate ladder. With these fundamentals securely in place, anything is possible and the sky is most ...
Views: 523 - Healthcare public relations to create a successful venture - by Submitted on Nov 20, 2011 from Kevin WaddelOptimizing your company’s performance, is the surest way to ensure that you are effectively using all resources at your disposal. Having a public relations team partner with you is often one of the most efficient and lethal ways to employ your resources. In the health industry, healthcare public ...
Views: 441 - Healthcare Public Relations: Outlook Bright for Sector - by Submitted on Oct 27, 2011 from Kevin WaddelAccording to various sources, employment opportunities for healthcare public relations specialists should grow faster than the average for all occupations though 2012. There is an expected increase of 21%-35% in the number of jobs for healthcare public relations pros that will become available ...
Views: 413 - Healthcare Public Relations: An Art and a Science, Too - by Submitted on Jan 12, 2012 from Kevin WaddelBiotech, pharmaceutical and molecular medicine companies turn to healthcare public relations firms to solidify and enhance their market positions and brands through the development and implementation of highly strategic and creative public relations programs. From discovery to development to ...
Views: 810 - Healthcare Public Relations: Vast Opportunities - by Submitted on Apr 16, 2012 from Kevin WaddelThe demand for qualified healthcare public relations pros continues to outpace all occupations and is expected to continue to do so well into the future, according to many experts. Why? The demand for good healthcare public relations personnel will increase because of the need to keep the public ...
Views: 538 - Healthcare Social Media - by Submitted on Sep 09, 2011 from Kevin WaddelHealthcare Social Media is becoming a greatly larger field as the information age takes over the internet. People are using Social Media to ask for advice when it comes to things such as pregnancy, certain illnesses and specific remedies. Of course Healthcare Social Media will never replace the ...
Views: 392 - Healthcare Social Media and Branding - by Submitted on Nov 29, 2011 from Kevin WaddelHealthcare social media has become a foundational platform in the battle for brand awareness. By branding across all social media venues, healthcare social media tactics can increase the visibility and awareness of your organization, company or products. Of course, social media has become ...
Views: 448 - Healthcare Social Media: Right Prescription for Building Awareness - by Submitted on May 30, 2012 from Kevin WaddelSpurring the upswing in deployment of healthcare social media activities is the boom in the development of mobile applications. In the past five years healthcare social media has become even more important as people are looking to mobile apps to diagnose their sicknesses or find a helpful ...
Views: 728 - Healthcare Social Media: Rx for Connecting With Key Audiences - by Submitted on May 12, 2012 from Kevin WaddelFrom medicines to medical instruments and everything in between, just about every company has adopted a healthcare social media approach. To maximize your success with healthcare social media relations you need a firm with the experience to help you produce high-quality and compelling stories ...
Views: 758 - Healthcare Social Media: Many Tools, Many Opportunities - by Submitted on Apr 19, 2012 from Kevin WaddelSocial media is an essential tool in public relations. Public relations practitioners use social media every day to publicize their clients and start two-way conversations. Blogger, Facebook, LinkedIn, Twitter and YouTube have become the all important channels of choice for social media. At one ...
Views: 473 - Healthcare Social Media: Take a Multi-channeled Approach - by Submitted on Feb 21, 2012 from Kevin WaddelWhere do your customers get their information? Traditional media and that encompasses magazines, television, newspapers and out-of-home media - as well as various sub segments. As we all know, social media is becoming an essential tool in public relations. However, social media should not be ...
Views: 756 - Healthcare Social Media: The Right Marketing Prescription - by Submitted on Jan 19, 2012 from Kevin WaddelHealthcare companies confront constant change… Technology and markets change very quickly… the regulatory environment is continuously shifting… New trends and competitors emerge without notice… Healthcare companies also confront a changing communications environment… Breaking industry news ...
Views: 459 - Healthcare Social Media: The Right Prescription for Public Relations - by Submitted on Sep 25, 2011 from Kevin WaddelMarketing and communication in the medical world require continuous attention to a rapidly shifting landscape: - Technology and markets change very quickly; - The regulatory environment is continuously shifting; - Target audiences range from concerned consumers to highly-educated and ...
Views: 409 - Hedge Fund PR: Attracts Customers, Increases Assets Under Management - by Submitted on Dec 17, 2011 from Kevin WaddelHedge fund PR programs can be a great way to attract new investors and increase assets under management, something that can result from simply being more accessible to the media. Fund managers can offer the media valuable information and insights on the state of the market. They can also ...
Views: 506 - Hedge Fund PR: Some Tips - by Submitted on Oct 20, 2011 from Kevin WaddelHedge fund managers have long been known for secrecy and a desire to shun the spotlight. However, the business has become highly competitive and many hedge fund operators are coming to the realization that they need an advantage and perhaps that’s where hedge fund PR comes in… What good is ...
Views: 557 - Hedge Fund PR: Some Tips for Managers of Hedge funds - by Submitted on Sep 25, 2011 from Kevin WaddelHedge fund PR has to be one of the most ignored marketing tools of hedge fund managers today. While they tend to be a secretive lot, hedge fund managers have come to recognize the value of hedge fund PR, particularly seeing the benefits of making themselves more available to the press. Hedge ...
Views: 402